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Recently, a picture of miHoYo's recruitment of the original art position of the game has been circulating on the Internet. After verification by Grape King, the content of the picture is true.

Judging from this picture, miHoYo currently has at least 5 projects with different themes in the pre-research stage, namely Modern City, Realistic Fantasy, Animal Anthropomorphism, Honkai New IP and a European and American cartoon style product.

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The category keywords of some of the pre-research projects are also the same as those in the "miHoYo Animation Job Recruitment" picture that circulated on the Internet 3 months ago, indicating that these pre-research projects have been promoted for a long time.

And if we carefully ponder most of the keywords in the picture, you will find that their direction is amazing - these pre-developed products are too "not Mihoyo".

01

The keyword of "no mihoyo".

According to the keywords given so far, we can roughly see some clues of these products.

The first is the "Modern City" project, which includes open world, multiple storylines, RPGs, PBR stylized rendering, and the UE5 engine.

The modern urban open world reminds people of miHoYo's pre-developed product PJSH, which has been rumored before. But compared to what people would say about PJSH's "two-dimensional GTA", the game isn't necessarily a shooter, and it also uses stylized PBR rendering.

In addition, from the two points of multiple storylines and RPGs, we can also guess that this game may be a CRPG similar to Baldur's Gate.

From this point of view, perhaps the actual direction of PJSH, which is currently experiencing a restart, is not completely consistent with the previous rumors in the industry; Or, this project is a new open-world work that is different from PJSH from miHoYo.

But in any case, since it is an open world category, we can imagine that it will be the next main product of miHoYo.

The second is the "Animal Anthropomorphism" project, which is also the only pre-research product that discloses the concept of the original painting, indicating that it may be one of the fastest pre-research projects. Judging from the keywords, this is a Q version of the animal anthropomorphic game, focusing on social, life simulation and UGC gameplay.

A person close to miHoYo once said that miHoYo's recently obtained the version number of the product "Xingbu Valley" is a "dynamic forest like" that focuses on social and life simulation, so this product is likely to be "Xingbu Valley". However, since the project is still in the pre-research stage, it may still be some time before it is launched.

There is also a pre-research product worth noting the theme of "Honkai IP". Among the keywords, modern towns, sense of life, elf companionship, fun fantasy and stylized rendering are mentioned.

As can be seen from the keyword "Elf Companion", it may be the Elf Battle project we predicted earlier. Combined with the recruitment information of the animation post, players may not only have elf battles in the game, but also play with elf mounting.

In addition, the two keywords of life sense and fun fantasy may also mean that this game is different from the previous narrative style of Honkai Impact IP, and it is a more relaxed and casual game, which is also in line with the game's use of elf battles, which is a lighter gameplay than action and shooting.

Regarding the battle of elves, in fact, in "Honkai: Star Dome Railway", miHoYo tried a related gameplay called "Aether Front". Players can collect the monsters they encounter and make them into "ether spirits" for PVE duels.

The most mysterious in the recruitment information are the two projects of "realistic fantasy" and "European and American cartoon". Judging from the keywords, the positioning of these two products is also more "not MihoYo".

For example, this realistic fantasy project has no more information than to know that it is powered by the UE5 engine and is a realistic fantasy game with a focus on action gameplay. It is rumored that its product form may be similar to "Monster Hunt", but combined with miHoYo's experience in a series of projects such as "Genshin Impact" and "Jeopardy Zero", it may also be a continuous operation product that creates a new track.

As for the European and American cartoon project, the only thing we can know is that it is a near-future fantasy game that focuses on online shooting gameplay. However, judging from the products currently available on the market, perhaps this product will be similar to "Splatoon". On the other hand, products like Overwatch and APEX fit these keywords as well.

02

miHoYo, has it really become a big factory this time?

Looking at the keywords of these projects, we will find that in addition to the new works of Honkai IP, almost all of miHoYo's new products are not "two-dimensional".

We can also see that miHoYo is increasing its focus on the UE5 engine, and 2 of these 5 projects explicitly mention the use of the UE5 engine.

In addition, there are many differences between these directions that miHoYo has tried: for example, at the art level, it tries realistic and European and American cartoons, and at the gameplay level, it tries social and shooting gameplay, and so on.

Combined with miHoYo's current situation, we can see the logic that may be implied in this: as the two-dimensional track has shown fatigue in the past two years, it is not only becoming more and more difficult for this category to produce explosive models, but also the upper limit of popular models is gradually shrinking.

Coupled with the current situation that the cost of ACG game products is rising year by year, perhaps for a manufacturer of miHoYo's size, if it wants to maintain healthy operation, it must explore more development opportunities as soon as possible.

In particular, through the pre-research project of European and American cartoons, we can see that as miHoYo becomes an internationally renowned game brand, they may hope to produce more internationally competitive game products.

But on the other hand, as a company that holds "Honkai", the top two-dimensional game IP in China, they have not completely given up their advantageous track. This Honkai IP's elf battle project may indicate that they want to make some products that may be lighter and maintain their existence in the category.

From this point of view, we can clearly find that with the gradual growth of the company's size, one track can no longer accommodate such a large enterprise, so miHoYo also presents a common state like Tencent and NetEase - multiple products are developed at the same time, not only focusing on more tracks, but also paying attention to more markets.

In China's game industry for at least the past decade, Tencent and NetEase have not only maintained a leading position, but even widened the gap with other manufacturers. During this period of time, we have not only seen some of the original powerful old game companies gradually fall behind, but also seen some Internet capital enter the game strongly but end hastily.

According to the current development trend of miHoYo, they may be the closest to becoming the "third big factory" in the current industry. If miHoYo really develops and succeeds in this way, perhaps the competitive landscape of the domestic game industry will produce new changes.

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