Why is miHoYo missing?

Cai Haoyu, the founder of miHoYo, spoke very rarely, and related topics rushed to the hot search on Weibo.

However, this topic of "ordinary game developers suggest changing careers" did not stand on the hot search for long, and was overwhelmed by the overwhelming #There is not much time left for miHoYo#.

Interestingly, these two topics have nothing to do with each other.

The latter is just an entertainment lace behavior of rappers in the rap circle "rubbing heat", but it unexpectedly angered the Otome game (otome game) industry.

Especially Tencent and NetEase.

Recently, rapper Pickett released a song diss Yiyou to "blatantly poison the next generation", and was immediately counterattacked by Tencent, NetEase, Papergames and other game manufacturers.

NetEase and Tencent have successively removed or postponed songs or programs related to the hip-hop circle, and Papergames has stated that it will sue Packett.

Subsequently, on the evening of the 29th, the entry "Painted Traveler Fights the Ruffian Boss" rushed to the hot search, which involved another rapper's dissatisfaction with the otome game.

The official response of "Painted Traveler in Time and Space" through the official Weibo said: "I accidentally heard it, it was too disgusting, and it was taken off the shelves." ”

Subsequently, the song of the ruffian boss was removed from the NetEase cloud music platform.

The struggle between the rap circle and the B game circle has also intensified.

On the hot search, almost all of the 30th was dominated by this series of topics.

Under the series of operations, even miHoYo, which had a mediocre response and lacked influence in the field of B games, was also involved in disputes.

Up to now, among the top game manufacturers, miHoYo has not yet made a statement, and it is alleged that "there is not much time left for miHoYo".

At the same time, due to the internal competition between Genshin Impact and Honte, miHoYo also seems to be in a dilemma of internal friction and founder Gong Dou

Behind the player's voice, MihoYo, an otaku who is constantly complained about "the game changes the soup but not the medicine, and the kryptonite routine fails", is there really not much time?

What do you think of the entanglement between this papergames and rappers?

Is the otome game gradually "rice circle"?

In this regard, Zhao Yi, a reporter from China Times, and Zhou Wenmeng of Sina Technology had an exchange with Shule respectively.

Tencent and NetEase occupy the absolute space of online music, and singers really don't see their future clearly when they challenge (rub hot spots) their products.

Judging from the current perception, the motivation of hip-hop singers is more like rubbing hot spots.

Recently, due to the frequent hot searches on otome game-related topics such as the code name Kite (domestic name: such as Kite), Love and Deep Space, some singers who compose Divine Comedy based on hot searches are inevitably moved and even put into action.

At the same time, this kind of action will deliberately provoke topics and controversies to expand its impact, with a sense of entertainment lace deliberately made in the headlines.

Otome games are a vertical track.

The taste of "love" in women's games is inherently exclusive.

The otome games that will be launched in 2024 are all breaking the "love brain", no longer only providing a simple experience such as a paper boyfriend, but also beginning to explore new cross-border content such as space, campus weird talk, and world domination, forming a new experience angle.

In a sense, due to the lack of exclusive otome games in the early years, domestic female players often experience game entertainment in male-oriented games.

The previous otome game filled the gap with "paper boyfriend", but this simple supply can no longer meet the more game needs of female players.

Some traditional game genres cross over otome games and explore new vertical categories, which has become a strategic choice to compete for existing female players and tap more women to enter the game to form an incremental market.

It is indeed possible for otome to play "rice circles".

After all, the marketing selling point of "Paper Man Husband" is to create a "virtual idol" for female fans to chase.

However, because this kind of "paper man husband" is completely artificial, it is not easy to collapse like a real star.

So it's just a marketing method, showing the appearance of "rice circle", but in essence, it is still a cultural phenomenon similar to the two-dimensional popular IP, which is more beneficial than disadvantageous for otome games.

As for Mihoyoude's internal problems, it may be an inevitable strategic choice problem for the fast-rising game Mesozoic manufacturers.

However, daring to innovate, continuing the IP, and not changing the skin of copycats are all commendable "characters" of miHoYo in the game industry.

The so-called # There is not much time left for miHoYo# , mainly because miHoYo has indeed explored otome games.

It is precisely because of the product output, but it does not have much impact in otome games, which is inconsistent with the general trend of miHoYo's high-quality products in recent years, which also makes otome gamers hope that miHoYo can open up new possibilities in the otome market.

However, otome games should still not be the focus area of miHoYo at this stage, although they can be regarded as quite intersecting with two-dimensional games.

After all, miHoYo has now realized the two-wheel drive of "Genshin Impact" and "Crashing Iron", and the evaluation of "Jeopardy Zero" is also not bad.

On the whole, they all use differentiated styles to meet the needs of different players, and move from soaring to steady progress.

The major domestic game manufacturers held two super hits at the same time and became evergreen games, and there used to be only Tencent and NetEase, but now there is a third one.

From this, it can be judged that miHoYo's overall momentum is good.

It's just that Yiyou and miHoYo haven't really changed careers yet.

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