Women are "celebrating the New Year" again to the circle of players.

Standing at the center of the topic this time is "Like a Kite", a new game with more than 10 million reservations (and still rising) on the whole network - finally officially announced on September 26.

As a vertical product, the number of appointments alone is impressive. This means that its attention and expectations among its audience are extraordinary. For example, the exclusive call booking activity that started on the eve of the official announcement quickly spread widely in the player circle, and once swiped the screen of high-activity communities such as Xiaohongshu and Weibo.

A long time ago, it was the explosion of the characters and plot slices related to "Like a Kite". It has received more than 100 million views on video platforms such as Douyin and Bilibili, which not only attracted onlookers from outsiders, but also transformed a large number of players who are willing to understand and look forward to this game - the user plate is further expanded and new living water is pouring in.

Some people may be puzzled that after so many years of women's development, the market has long been a red sea, and user tastes are also very good. Why can a latecomer like "Like a Kite" be favored alone? Behind the overwhelming growth, what is it that supports it to break through the subdivision track?

For the first time, courage and strength became a symbol of women's products

To understand "Like a Kite", it may be more appropriate to start with the title of the game. The ancients often used the metaphor of "kite" as a metaphor for heroic characters, who dared to fly through the wind and move forward at any time.

As a female-oriented product, the main creative team used courage and strength as the theme and symbol of the game, subverting some stereotypes of this type of product from the beginning. The values that "Like Kites" exports to players are as good as its name, and women should not be framed only in love-related themes.

It encourages players to realize their self-worth, and the protagonist Guangling Wang (player) may also be a rare product of the same kind in recent years, with a distinct hard-core female protagonist image.

For example, in the game plot, the growth line of King Guangling (i.e., the player) is very complete. Under the interweaving narrative of the main story and the secret agent plot (subplot), players can clearly perceive the growth of their mind and strength.

The king of Guangling, who had just entered the WTO, was ignorant and immature, and after experiencing the wind and rain, he became stoic, resolute, and experienced, and gradually established a safe haven in troubled times for his staff and people......

The second is the existence and subjectivity of King Guangling, which will not be shaken or changed because of any male protagonist. She enjoys love but does not delay it, and never forgets her career and the world, so we can also see the wonderful confrontation of love and power between her and the male protagonist.

Take the grain and grass negotiation with Yuan Ji (one of the male protagonists) as an example. King Guangling did not give in because of his feelings, but tried his best to use this friendship to exchange more tangible benefits for his people. Therefore, in the eyes of players, this plot has both a warm and affectionate confession, as well as a pull of the pros and cons - this may also be the root cause of the emotional line of "Like a Kite" that is always full of tension and widely acclaimed.

In addition, the main creative team's care for the status of female subjects is not only reflected in the protagonist alone.

When portraying female spies, "Like Kites" seems to deliberately avoid titles such as "Mrs. X" and "X Ji", they are not anyone's daughters or wives, but use their real names to tell their thoughts and actions; From the plot of the secret agent, players can also feel their struggle and chic as the protagonists of life.

This female narrative is also reflected in the details of every aspect of the game.

For example, "Like a Kite" emphasizes "seeing her power", and jointly launched a topic activity with Sina News, from the female characters created in the game to the real female heroes in history, the main creative team seems to hope to bring more users inspiration.

Judging from the reaction in the comment area, this event has obviously achieved the desired effect, and players have told the story of "them" one after another, and they have also drawn upward spiritual strength from it.

In addition, it is worth mentioning the avant-garde gameplay design of "Like a Kite" - the main creative team did not care about the product positioning and limited the depth and difficulty of the game. With card battles as the core, make a fuss about level mechanics and character skills.

For example, each agent has a unique horoscope system, and activating different effects will change its positioning in actual combat; The bonds and skills between the agents will also have a synergistic effect, providing players with a variety of ideas to clear the level.

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For example, Lu Xun, the strength may not be high when used alone, but with other fire-based agents, there will be a considerable explosion

To sum up, the values and gameplay of "Like a Kite" are unique in the women-oriented track, and have become the existence of no meal replacement in the hearts of many players, which has attracted the super high attention and enthusiasm of users. Correspondingly, the second creation of players has also blossomed, becoming a unique landscape on the Internet.

The product has not yet been launched, and the UGC ecosystem has become a school of its own

Because the main creative team has created a three-dimensional world view and characters in "Like a Kite" (there is no so-called "tool man"), the story line is huge and complete, so the player's imagination has a broader space to play.

Going deep into the community, first of all, you can clearly perceive the player's strong cooking power, and the second creation presents a situation of a hundred flowers blooming:

Some players create wonderful stage plays based on the setting around the personalities and bonds of many characters - the premise of this kind of high-quality secondary creation is that it requires a lot of energy to work out the details of the story, but also to gather enough like-minded friends to work together.

Some players have even created a lot of fangames for Kite. For example, the secret agent Chen Deng, with his gentle and upright character, was listed by many people as "the white moonlight in the heart"; The amusement between him and his friends is always fun - for this reason, players are not satisfied with the in-game text and spontaneously create more stories about him.

Chen Deng is not alone. Judging from the two creations that Gyro has collected so far, other popular spies have also long had fangames, and they have been circulating among user groups.

There are also some players who will unite and spontaneously organize limited-time creative relay activities for their favorite characters and CPs, contributing more excellent works to the entire game culture circle.

"Like a Kite" provides rich and solid content genes, and players create more valuable literary and artistic works based on it, making the characters more deeply rooted in the hearts of the people. This positive cycle undoubtedly provides a strong vitality for the ecology and forms an unshakable market foundation for products.

Secondly, many players of "Like Kites" are keen to dig out, discuss the dark lines and details of the plot, and start discussions from there.

They will notice the hearts of the main creative team buried in the words, and are willing to actively share their findings with the community to arouse the resonance and thinking of more users.

Thanks to the traditional cultural easter eggs buried in the game by the creator (an astonishing number of them), players can find prototypes in reality, so going to museums around the world to check in has also become a unique fashion for "Like Kites" users.

Looking at it as a whole, Gyro Jun thinks that the users of "Like a Kite" are really "good at playing". They not only enjoy the game itself, but also make the game content spiritual nourishment, creating more interesting and in-depth works and activities.

Of course, this can't get around the profound traditional cultural heritage and solid and excellent quality of "Like a Kite" - it is precisely because of this "source of living water" that it can support a huge and colorful UGC ecology.

epilogue

It is undeniable that women are becoming more and more lively on the track, but there are still hidden dangers of single product type and serious homogenization behind this excitement.

Therefore, to be able to see the appearance of products such as "Like Kites" this year, and to see the acceptance and enthusiasm of users for it, Gyrojun feels moved and delighted as both a practitioner and a player. At the same time, it is also quite optimistic about the impact and game-breaking effect it will have on the subdivision track after it is launched - as expressed by the main creative team, female users are not only concerned about love, but the industry should jump out of cognitive limitations and broaden the boundaries of content creation.

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