Due to the decline in the turnover of the three pillar old games, the performance of "Game Mao" Gigabit in the first half of the year declined.

On August 15, Gigabit released its 2024 semi-annual report, achieving operating income of 1.96 billion yuan in the first half of the year, a year-on-year decrease of 16.57%; net profit attributable to shareholders of listed companies was 518 million yuan, down 23.39% year-on-year.

According to the announcement, at this stage, Gigabit's core products are the "Ask" terminal game, the "Ask" mobile game, and the "One Thought Leisure" (mainland version).

and the two mobile games "Moore Manor" and "Obi Island: Dream Country", which have previously led it to break the circle.

After the former experienced a sharp decline in turnover, Gigabit has now withdrawn from the main operating entity, and the latter also experienced a significant year-on-year decrease in profit in the first half of the year.

In addition, Gigabit's net profit has declined for two consecutive years since 2022.

Specifically, the operating income, distribution investment and profit of the mobile game "Ask" in the current period have decreased year-on-year.

At the same time, at the same time, the newly launched "Immortal Family", "Shenzhou Thousand Food Boat" and "One Piece: Dream Pointer" have not yet achieved profit.

In the "Risk Warning" column of the 2023 annual report, the first item listed by Gigabit is: the risk of dependence on a small number of products.

It is also mentioned under this column that during the reporting period, the company's operating income came from the mobile game "Ask" and "Yi Nian Yao" with a high proportion.

According to the data, in 2023 and the first half of 2024, the three products of "Ask" terminal game, "Askdao Mobile Game", and "Yi Nian Yao (Mainland Version)" will account for more than 68% of Gigabit's revenue.

The one that has been online for a long time is the "Ask" series of games.

The PC game was launched in April 2006 and has been in operation for 18 years.

Launched in April 2016, the game has been in operation for 8 years.

On January 4 this year, analysts at Debang Securities issued a research report mentioning that it is estimated that in the past two years, the two products of "Ask" and "Ask" have contributed about 50% of the revenue and about 70% of the profit.

Or it can be said that as a veteran game company, the rise and fall of "Ask" has become the lifeline of Gigabit.

What are the current challenges for Gigabit?

In the future, what efforts need to be made to increase the revenue of Gigabit's game business?

In this regard, Times Weekly reporter Zhang Zhao and Shule had an exchange, and this monkey thought:

The monsters are going to be yellow, not to mention asking this old decay.

The "Ask" IP, which started from the terminal game to the mobile game, gradually withdrew from the game as they grew older.

At the same time, it is difficult to attract incremental users due to the lack of more variations.

As for some other games, such as One Piece, it is also derived from Japan anime IP, and such games can make small profits while maintaining capital, but it is difficult to explode.

In other words, Gigabit lacks more innovation and the courage to try and make mistakes, and it is normal to gradually fall behind in the 2020s, when the Mesozoic generation of games that pay more attention to high-quality games, vertical fields and original IPs.

The established game companies that have come from the PC game era have a common problem, namely:

Staying in the time when you can make a lot of money by playing proxy games or skinning games, your thinking is also biased towards the research and operation of PC games, and the lack of in-depth mining of mobile games is more like transplantation, so that the old companies have fallen behind one after another.

If you want to change your "fate", the only way to innovate is to work high-quality games.

In other words, learn from the Mesozoic generation of games born in the era of mobile Internet, such as miHoYo, Paperfold, and Lilith, or change your life against the sky.

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