Hold a "birthday party" in the "birthplace",

Meet and "communicate" with fans,

It couldn't be more normal.

Chiwangtai, Qiaoyingzhuang, Wanmin Hall......

The scenes from the fantasy world of the hit game "Genshin Impact" have been moved to the real world.

Starting on the 15th, 2024 "Genshin · The "FES" carnival was held at the National Exhibition and Convention Center in Shanghai.

With the theme of "Crossing the World, Gathering Here", the carnival includes themed exhibition areas, peripheral sales, creator exchange areas, etc., and the exhibition area covers Hall 2.1, Hall 3 and Hall 4.1 of the National Convention and Exhibition Center, and the venue area has increased by nearly 30% compared with last year.

According to official data, the carnival is expected to welcome more than 100,000 players.

Genshin Impact is an open-world adventure game produced and published by Shanghai miHoYo Network Technology Co., Ltd. (hereinafter referred to as miHoYo).

It began its open beta on September 28, 2020.

Because of its superb game modeling and excellent sound and picture performance, "Genshin Impact" has been loved by many gamers after its launch.

As of now, Genshin Impact has been updated to version 4.8.

The protagonist has already traveled to 5 of the 7 countries he needs to visit: Mondstadt, Liyue, Inazuma, Sumeru, and Fontaine.

Some media have seen that many classic scenes from these five countries have been recreated, such as the city gates of Mondstadt, the port of Liyue, and the sacred cherry tree of Inazuma, all of which have been brought to life, vividly recreating the game world of Genshin Impact.

At the same time, the new scene "Qiao Yingzhuang" launched by "Genshin Impact" appeared in this carnival event, and the architectural design integrated a large number of traditional Chinese cultural elements.

From August 15th to 18th, this carnival invited a group of special guests, including popular voice actors, popular creators and artists at home and abroad.

At the same time, the "Fonta Cup" Seven Saints Summoning Open Tournament will also be held at the carnival site.

It is worth mentioning that during the exhibition, the stage activities were also broadcast live online, so that players who could not come to the scene could also share this good memory.

Why choose Shanghai for the offline carnival?

Is Genshin Impact's offline carnival an attempt to explore and innovate its business model?

Why is Shanghai actively developing the game industry?

In this regard, Wang Yu, a trainee reporter of Dahe Finance Cube, had an exchange with Shule, and this monkey thought:

It's normal to hold a "birthday party" in the "birthplace" and meet and "communicate" with fans.

There are three main reasons to choose Shanghai:

First, miHoYo itself is a game company that grew up in Shanghai.

Since 2004, ChinaJoy has been incubating and spreading the positioning of Shanghai, the capital of game exhibitions in China.

Third, under the influence of Shanghainese culture, Shanghai citizens, gamers, and game manufacturers have a more open and inclusive mentality, which makes the offline carnival have more brains to open up, so that those who participate in it, especially overseas Genshin Impact fans, can be immersed in the nearest place.

As a two-dimensional game, "Genshin Impact" urgently needs to break the dimensional wall and integrate the virtual and the real, and the offline carnival is an experience that walks into reality.

At the same time, game or game manufacturers with global influence often show their muscles by holding carnivals or annual meetings, such as BlizzCon, and use carnivals as a stage to announce new products, new strategies or new technological breakthroughs.

At present, Genshin Impact Carnival has an industry benchmark for the development of the industry, but it is difficult to imitate.

After all, it needs considerable influence and coverage, as well as more fun to experience offline, rather than simply copycat a player gathering or game show.

Even more noteworthy is Shanghai, which is the thriving city of China's gaming industry and the city of hope.

Since 2004, when China Joy was held in Shanghai, its support for the game industry has been strong.

There are historical reasons for this, such as the Shanda Network that created the myth of the rise of China's game industry in the 2000s, which was a Shanghai enterprise, and thus formed a "Silicon Valley" similar aggregation effect of game manufacturers settled here.

At the same time, there are practical reasons.

For example, through e-sports, a vertical industry that young people are keen on, it will form an attraction, demonstrate the city's inclusiveness and innovation, and attract more science and technology enterprises and young scientific and technological talents, including but not limited to e-sports, to settle in Shanghai.

This is also the deep meaning behind Shanghai's efforts to build a "global e-sports capital".

As for the future of the game industry, it is foolish to think that a qualitative change is taking place.

China's game industry is moving from the current red ocean of simple competition for game products and players to the blue ocean derived from the game peripheral chain.

E-sports, animation, film and television, online literature, ACG, and physical brands on the new consumption track are all deeply interacting with the game industry, increasing the frequency of user consumption in the stock market, and tapping the user consumption scenarios in the incremental market, which can be expected in the future.

In this regard, Shanghai, which has the style of Shanghai, is in the forefront.

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