Why are Chinese players looking forward to Black Myth: Wukong so much?

What will it change if it succeeds?

On the 8th, only 12 days before the official launch of the game, Game Science released the last trailer before the launch of "Black Myth: Wukong" (hereinafter referred to as "Black Myth").

The video still opens with a grand scene: a dry Gobi, a gloomy mountain stream, and a shattered Buddha statue that showcases the rendering technology that the game is proud of.

Wukong's "Fishing for Cold River Snow Alone" and drinking hot tea also echo the "Zen" in Chinese culture, and the familiar "Four Heavenly Kings" and "Daolang Sect Head" also once again show that the game content is highly bound to the original book.

The treacherous and bizarre world of oriental mythology, the dexterous and changeable avatar system and combat are all expected by players.

The most striking thing is that the monster is absorbed by the gourd after being defeated, and there are more than 13 variations of the control subject in the trailer.

At least players don't have to worry about the golden rod being the only weapon, and Seventy-two can only turn into animals to hurry.

In China, the number of hits on Station B and Weibo reached 3.067 million times in just two hours, and the number of comments exceeded 40,000;

Overseas, the trailers released simultaneously on YouTube by well-known game accounts such as IGN and Playstation have also reached 141,000 views.

Almost at the same time, the trailer reached nearly 900,000 views on YouTube IGN, 882962 times, and entered YouTube's current popular games section list, ranking 45th.

As the first domestic 3A masterpiece, "Black Myth Wukong" has been widely concerned by the industry and the expectations of players.

At the same time, the current price of "Black Myth: Wukong" is 268 yuan, which is far beyond the pricing of ordinary domestic buyout games, but most netizens say that it is not expensive.

The highly-priced Black Myth: Wukong physical collector's edition also has a large number of players scheduled to buy it.

Can the emergence of "Black Myth Wukong" promote the pricing and development of the domestic stand-alone market?

What kind of development will the domestic stand-alone market usher in?

In addition, in recent years, the market competition of mobile games has intensified, and some players are tired of the in-app purchase system.

In the current Chinese game market, will a stand-alone buyout be an option?

Who made "Black Myth: Wukong" so popular?

In this regard, Li Yutong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

The world's largest game market, there has been no own triple-A game for more than 20 years, you are in no hurry!

The biggest root cause of the explosion of "Black Myth: Wukong" is that there has always been a gap in the Chinese game industry in triple-A games.

The world's largest game market and the richest game company, but there is no product that is really called a triple-A game masterpiece in the world, which is the pain in the hearts of Chinese gamers and players.

"Black Myth: Wukong" is pinned on high hopes, and it is also based on this.

Although,The price of 268 yuan,For domestic buyout games,It's true that the price is a little higher,But this is the price of a stand-alone game,And it's not the expected price of a 3A masterpiece。

At the same time, the prosperity of China's game industry and the rise of "Legend" in the 2000s, as well as the big turning point of "free games and paid props" brought by the follow-up "Journey", have made krypton gold already accustomed to domestic players.

The price of less than 300 yuan is not even as good as the monthly consumption of a waist player.

In addition, the krypton gold play of monthly throwing or even daily throwing of 1,000 yuan and 10,000 yuan is not a new thing among domestic players.

The pricing of the physical collector's edition is also less strained.

However, Black Myth: Wukong is just an outlier, and the single-player game itself is only a very niche field in the domestic market.

Its overall bleakness, as well as its support for many years by the "Three Swords" (Ancient Sword Legend, Legend of Sword and Fairy, Xuanyuan Sword) and some independent games.

However, due to the fact that from online games to mobile games, as long as agents, skins, copycats and micro-innovations can create extreme revenue capacity, stand-alone games can only become a sentimental retention under revenue pressure after a short-term outbreak around 2000.

At the same time, it is also the reason why triple-A games have not appeared in the Chinese game industry for 20 years.

From the late 1970s, when video games were on the rise, to 2020, single-player buyouts were the mainstream of the global gaming market.

However, China's game industry has broken down market barriers through mobile games, which has also catalyzed the gradual decline of this model around the world.

In particular, through the iteration ability of network updates, even single-player games can be continuously updated to achieve rapid iteration.

As a result, even console game platforms are moving towards a subscription-based model similar to long-form video platforms, and pay separately for some particularly excellent works.

The buyout system will gradually become the standard for independent games in the future, and triple-A masterpieces will move towards a new stage of first payment, expansion renewal, and even free-to-play games and subscription payment.

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