Mingchao stole the original god, and Senior Mi ushered in a great terror
Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph
Surpassing Genshin Impact is a bit difficult;
But it is not difficult to expand overseas.
Defeating Genshin Impact head-on has always been a long-cherished wish of two-dimensional games.
After about three weeks of baptism, the popularity of "Singing Tide" has risen instead of falling, and the flowing water has staged a rather rare trend of opening low and going high, becoming the strongest opponent of "Genshin Impact" since its debut in the past 4 years.
This means that the ridicule of "the beginning of the original Ming Chu" may no longer be a joke.
Since May 1, "Singing Tide" has invested heavily in many countries and regions to carry out a huge global warm-up, which can be described as sparing no effort.
According to Sensor Tower, "Singing Tide" is a new open-world adventure RPG game owned by Kuro Games, which will be launched globally on May 23.
With an immersive storyline, a high-speed and smooth dynamic combat system, and a powerful multiplayer co-op mode.
The game quickly topped the mobile game download list in the United States, Japan, Taiwan, Hong Kong and Macao and other markets, becoming the world's highest-growing RPG mobile game in May and the most eye-catching two-dimensional original mobile game this year.
Under marketing, its pre-orders exceeded 32 million, while before the open beta of "Genshin Impact" was only 20 million.
Recently, Sensor Tower, a third-party organization, announced the revenue and download volume of Chinese mobile game products in overseas markets in May 2024.
"Singing Tide" landed in the 13th place in the revenue list and won the overseas revenue growth championship in May.
Among them, the overseas market revenue of "Ming Tide" accounted for 70%, and the United States and Japan were the highest overseas revenue markets.
According to the WeChat public account of "Ming Chao", as of June 11, the global download of "Ming Chao" officially exceeded 30 million.
According to Qimai data, as of June 23, 2024, the cumulative revenue of "Mingchao" on iOS in overseas markets is estimated to reach 83.7611 million US dollars, or about 586 million yuan.
In addition, if it is calculated on the Android side, the overseas revenue of "Mingchao" in the first month of its launch has exceeded 600 million yuan.
Like miHoYo, Kulo Games is also a company focusing on the research and development of two-dimensional games, and has launched two original games of the "Battle Double" series, "Battlefield Double Ponytail" and "Battle Double Pamish".
In the past, he was capped by Mihoyou with Genshin Impact, and the scenery was not obvious, but this time it seems that he is going to turn over and sing.
On the other hand, miHoYo launched "Jeopardy Zero" in early July to target sniping "Singing Tide", but it seems to usher in two days of ice and fire.
As soon as the server was launched on the same day, "Zero Boredom in the Desperate Zone" was on the top of the hot search.
"It's just boring.,Honkai Three 80 Genshin Impact 60 Honkai Iron 70,The ingredients can be checked.,It doesn't feel as good as Honkai Impact Three.,There's no sense of amazement that Genshin Impact and Honkai Iron gave me when they opened the service......"
Players who are bored think that the gameplay of "Jeopardy Zero" is single, and there is no fun other than combat, and taking the grid is a big failure.
The fight graphics look cool, but they actually ruin the immersion.
In terms of plot, it is incomparable with miHoYo's previous works "Genshin Impact" and "Honkai: Star Dome Railway".
miHoYo's has always been the selling point, that is, the design and modeling of the characters, which did not make players shine in "Jeopardy Zero", and the modeling has a soft noodle feeling.
What do you think of the popularity of the game "Singing Tide" in overseas markets?
How do you view the development of two-dimensional games in recent years?
What is the most important factor for the success of ACG games going overseas, especially in the Japanese market?
In this regard, Times Weekly reporter Zhang Zhao and Shule had an exchange, and this monkey thought:
Surpassing Genshin Impact is a bit difficult; But it is not difficult to expand overseas.
Two-dimensional games are easy to achieve a visual identity in overseas markets, which gives them a certain foundation for popularity.
At the same time, the setting of the game "Singing Tide" is also meaningful, such as "Sound Remains", which gives it a different difference and a unique sense of impact from other two-dimensional games.
Kulo Technology belongs to the Cenozoic generation of games similar to miHoYo and Lilith, and is born with mobile games, with less PC game imprint.
At the same time, the age of its team makes it easier to understand the needs of Generation Z, and the two-dimensional games it develops are more focused on vertical segmentation and depth and heavy, which may break the circle.
In recent years, two-dimensional games have also jumped out of the route of simply imitating Genshin Impact, and have begun to explore more subdivisions such as steampunk, cyberpunk, and women's vertical tracks, seeking to be more vertical and truly break the circle.
In order to succeed in the Japanese market, two-dimensional games have the greatest advantage, after all, Japan is a big country in animation, and there is a natural proximity. By effectively promoting and differentiating the experience of mainstream Japanese two-dimensional games, it is easy to achieve success.
In the future, two-dimensional games will still have to make a fuss about vertical segmentation, and form their own unique charm by integrating more Chinese elements.
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