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CCG EXPO will start again in 20 years to create an animation and game event with the magic of Shanghai with Chinese characteristics

active 2024/07/05 17:35

SHANGHAI, July 5, 2024 /PRNewswire/ -- This summer, the heat wave of youth is coming. The 2024 China International Animation & Game Expo (CCG EXPO 2024) opened in Shanghai on July 4, creating a two-dimensional feast all over Shanghai.

This year marks the 20th anniversary of CCG EXPO, and the exhibition returns to the Shanghai Exhibition Center, where it was held for the first time. This year's CCG EXPO will be divided into two sections, on-site and off-site, which will be connected by a special "passport". From July 4th to 7th, the venue will launch blockbuster activities such as the first release and debut of animation and game works; From the 7th to the 21st, the organizers linked Nanjing Road Pedestrian Street, People's Square, The Bund and other business districts, and entered shopping malls, public transportation, cinemas and other fields to provide citizens and tourists with a broader interactive experience space. The exhibition is hosted by the Organizing Committee of China International Animation and Game Expo, and organized by Shanghai Radio and Television Station (Shanghai Culture Radio, Film and Television Group Co., Ltd.), (Shanghai) National Animation and Game Industry Revitalization Base, and Oriental Pearl New Media Co., Ltd.

Active, CCG EXPO will start again in 20 years to create an animation and game event with the magic of Shanghai with Chinese characteristics
CCG poster

Since its inception in 2005, CCG EXPO has always adhered to the main characteristics of specialization, marketization and internationalization, and the integrated development of business-to-business (BtoB) and business-to-user (BtoC) to create a high-end industrial platform and fan exchange event to promote China's animation and game culture. The 20th anniversary of CCG EXPO ushered in nearly 1,000 animation and game IPs from new and old friends such as Tencent Video, Kaiying Network, Giant Network, Lingbang, Baijiahe, XBOX, Dongman, Kuaikan Comics, KKWORLD MINI, Bank of China, Mitsui Shopping Park, etc., bringing a more personalized, intelligent and immersive experience.

At the opening ceremony of the Shanghai Exhibition Center, the CCG EXPO Organizing Committee and China Business News Magazine, a subsidiary of Shanghai Radio and Television Station, jointly released the "China Animation and Game IP Industry Report". Starting from the definition of the business landscape of animation and game IP, the report provides an in-depth analysis of the overall trend of the development of China's animation and game IP IP business model and consumer format from the perspectives of the intergenerational changes and preferences of the audience in the IP consumption format, the rise of domestic IP, and the prediction of the business model prospect of the IP industry. At the same time, the results of the cooperation of CCGVERSE's official IP "Zhu Aya" and the CCG EXPO business district linkage map were also released. Organized by CCG EXPO and the Institute of Cultural Innovation and Youth Development of Shanghai Jiao Tong University, the theme sharing session of "Future Appointment, Empowered by AI" was held in the Central Hall of Shanghai Exhibition Center, where experts from academia and industry shared their views on the development of animation and games in the era of artificial intelligence, fully demonstrating that CCG EXPO has always led the new trend of the development of China's animation and game industry.

The debut was a lot of highlights

In the previous CCG EXPO exhibitions, the debut, debut, and first exhibition of animation and game works and derivatives are the biggest attractions.

Active, CCG EXPO will start again in 20 years to create an animation and game event with the magic of Shanghai with Chinese characteristics
Baijiahe exhibition area

Among them, the Baijiahe booth brought four main experience areas to the audience, including a simulated real flight area, a historical strategy simulation confrontation area, an IP center and a stand-alone game experience area. Baijiahe is a joint venture between Oriental Pearl New Media and Microsoft, and has been deeply involved in the Chinese console market for more than 10 years. For the second time, Oriental Cable cooperated with CCG to launch the "192VIP Package" on the spot, combining the double hundred bi-monthly package with the CCG Zhuyan commemorative transportation card, VIP express pass and CCG official artist signature stamp lucky draw, providing a value-for-money choice for ACG enthusiasts. A 5G card service desk was set up at the event site to provide card opening services for users who have purchased VIP packages, and a group photo spot was set up. From July 7 to 21, the temporary exhibition area of the Kaixuan Road Comprehensive Service Hall will also serve as a stop for CCG's city-wide activities, allowing users to visit, check in, collect stamps and receive souvenirs.

Active, CCG EXPO will start again in 20 years to create an animation and game event with the magic of Shanghai with Chinese characteristics
Oriental Cable launched the "192VIP package" on site

In addition, the master of Chinese painting Dai Dunbang will come to the exhibition site in person to bring a special exhibition of "Havoc in Heaven", and original masterpieces such as "Killing God" and "Goodbye, My King" have been unveiled. Lingbang and the organizer jointly launched the latest souvenir merchandise of the animated film "Blue Forbidden Zone: Nagi". Combined with the hot spots of the Olympic Games, the exhibition also set up the "CCG EXPO× Lingbang Sports Theme Block" to bring "Volleyball Teenagers!! "Kuroko's Basketball", "Blue Forbidden Zone", "Strong Wind Blowing", "Swaying Camping" and other sports IP challenge projects.

"CCG Virtual Idol Carnival" and "National Color Tianxiang Plus Card Event" and other main activities will take turns: Lehua Entertainment's virtual idol girl group A-SOUL, "Genki Women's Music Official" dulcimer musician Bai Taoqi and others will participate in the "CCG Virtual Idol Carnival"; In 2015, the "National Color Tianxiang Plus Card Event" was innovatively upgraded, bringing together more than 30 well-known IPs from global partners, and the audience could also exchange their favorite cards on the spot.

Cross-border integration of culture, business and tourism

This year, CCG EXPO will step out of the exhibition hall space for the first time to create an animation tourism route in the form of "one city-wide check-in" and "one bus line", so as to drive consumption around the hotel, catering and retail industries, and radiate to a wider audience. From July 7th to 21st, CCG EXPO will open check-in points at Nanjing Road Pedestrian Street, People's Square, The Bund and other business district landmarks. Each punch-in stamp is co-branded with a different IP, and fans can also enjoy discounts when they shop by showing their "passports" at designated stores in the business district. CCG EXPO cooperates with public transportation to integrate Guoman's Guoyou IP into the design of public transport vehicles, so that animation IP can accompany travel. Bus No. 20 is transformed into a "Silk Theme Bus" and transformed into a mobile cultural exhibition, bringing diverse experiences to citizens and tourists, and deepening the integration of animation and game culture and daily life.

Active, CCG EXPO will start again in 20 years to create an animation and game event with the magic of Shanghai with Chinese characteristics
CCG site

CCG EXPO will also launch the "Animated Film Carnival 2024 Japan Animated Film Screening", bringing films such as "The Shape of Sound", "Violet Evergarden Theatrical Version", and "Suddenly Looking Back". At the same time, CCG EXPO is preparing for the 2024 Chinese Popular Animation Appreciation Week, and plans to bring a number of Chinese animated films to Japan to promote the exchange of animation culture between the two countries.

Through the above-mentioned cross-border cooperation and innovation activities, CCG EXPO will fully demonstrate the diversity and maturity of the animation and game industry, promote industry content innovation and technological innovation through the exhibition, create new animation experiences through the use of the latest digital technologies, promote the development and application of related technologies, release the new potential of the animation and game industry, and further explore its untapped commercial potential and cultural value.

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