Tencent's first hit this year is stable! DNF mobile games attracted more than 1 billion yuan in the first week
Tencent Games' first big hit game in 2024, Dungeons & Warriors: Origins (DNF Mobile Game for short) has begun to "attract money" like crazy.
Today, according to Niko Partners, a game research company, Dungeons & Warriors mobile game has spent more than 140 million US dollars (about 1.016 billion yuan) in the first week, making it one of the most profitable games in the global game market.
Another agency said that if the "Dungeons & Warriors" mobile game can continue to maintain a good momentum, it will bring Tencent more than 1 billion US dollars (about 7.26 billion yuan) in sales this year.
On May 21 this year, the DNF mobile game was officially launched on the national server. At that time, many media in the industry reported the game's first-day results, such as "topped the iOS free list in the pre-download stage", "climbed to the top of the iOS best-selling list in only 6 hours", "the online news went straight to the hot search on Weibo", "The number of video views on DNF-related topics exceeded 5 billion", etc., which shows the popularity of the game.
In the eyes of players who are familiar with DNF mobile games, the first day of the launch of DNF mobile games seems to be "natural", and almost everyone thinks that the game has half a foot in the ranks of popular products when the project is established.
In fact, the DNF mobile game has been granted a version number since February this year, to the start of the advance server test, and then to the official finalization. Any wind and grass can arouse widespread attention and heated discussions among the player group, and related topics are frequently on the hot search list of Weibo, Douyin and other platforms.
Tencent's management also has high expectations for the game. In the financial report for the first quarter of 2024 released by Tencent this year, Tencent listed 5 new games with high output value, and DNF mobile games ranked first.
The performance of DNF mobile games did not disappoint, and the game has surpassed "Honor of Kings" to dominate the iOS best-selling list for a week, and attracted major game data agencies to track its turnover.
According to Sensor Tower data, DNF mobile games have received 2.6 million downloads in the iOS App Store in China, with a revenue of more than US$63 million (about 456 million yuan), excluding the revenue and downloads of the Android App Store.
Niko Partners, a game research firm, estimates that the total spending of DNF mobile games on all mobile platforms, including Android, exceeded US$140 million (about 1.016 billion yuan) in the first week.
There is no doubt that DNF mobile games have demonstrated their strong ability to attract money, and are likely to be ahead of similar competitors for a long period of time, bringing huge benefits to Tencent and its IP licensee Nexon.
Tianfeng Securities Research Report pointed out that DNF mobile games ranked well in the iOS best-selling list, and the annual turnover performance may exceed expectations. In the first quarter of this year, Tencent Holdings showed a clear momentum of rebound in game growth, as well as continued to exceed expectations in gross profit margin, and the market profit forecast entered an upward revision channel.
According to foreign media reports, Nexon is pinning its hopes on the success of DNF mobile games to promote the growth of its performance.
In Nexon's financial report for the first quarter of 2024, the company predicted that the company's sales in China in the second quarter will increase by 48% to 90% year-on-year to 34.6 billion yen (about 223 million US dollars) thanks to the launch of DNF mobile games in China.
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