Zhang Shule is a columnist for People's Daily Online and People's Post and TelegraphYou choose the dungeon,Or choose Monkey King?

It's been a long time since I've blown up the suit, and this time it's real.

On the 21st, Tencent's annual blockbuster mobile game "Dungeons & Warriors: Origins" (hereinafter referred to as "DNF Mobile Game") was officially launched.

Less than an hour after the service was launched, the official issued an announcement saying that due to the fluctuation of the server (WeChat area), some users could not log in and would be shut down for updates.

Qimai data shows that at 12 noon on the same day, the game landed in the 12th place on the best-selling iOS game list, and jumped to the first place at about 16 o'clock on the same day.

However, the good times were short-lived.

On May 23rd, "Singing Tide" created by Kulo Games officially opened the public beta, and at present, "Singing Tide" beat "DNF" mobile game to the top of the TapTap popular list.

The "big scene" of DNF mobile games being full and queuing up is unprecedented at the beginning of the server is within the expectations of many players.

As Tencent's masterpiece across the era of terminal games and mobile games, DNF mobile games have received ultra-high market expectations since they got the version number in February this year.

The agency expects the game's revenue to reach 5.8 billion yuan in the first year, equivalent to 4% of Tencent Games' revenue in the domestic market last year, and believes that the game's revenue may further rise to 11 billion yuan next year.

However, this masterpiece, which is expected to take over from "Honor of Kings" and "Peace Elite", also faces huge challenges.

In the upcoming summer season, the domestic game market will usher in a number of blockbuster titles.

Some media combed and found that including the Kuluo game "Singing Tide" (open beta on May 23), miHoYo's "Jeopardy Zero" (AppStore shows that it will be launched on July 4), and "Three Kingdoms: Plotting the World" (public beta on June 13) released by Station B.

In addition, highly anticipated works such as the long-awaited "domestic 3A game" "Black Myth: Wukong" (released on August 20) will be launched this summer.

At the same time, as Tencent's trump card business, Tencent's game revenue in the local market in Q1 this year fell by 2% year-on-year, and Tencent's game business also performed poorly in Q4 of 2023, with a year-on-year decline in revenue.

Obviously, the summer season will become very critical, especially for Tencent. The pressure has been transmitted to Tencent.

"Singing Tide" was launched on the WeGame platform, and the game and "Dungeons & Warriors: Origins" are both combat gameplay, which is also seen by the outside world as the summer season has started in advance.

How do you see the fierce competition in this year's summer games?

Which game or type of game is more likely to win this summer?

In this regard, China Times reporter Yu Yujin and Shule had an exchange, and this monkey thought:

Tencent needs DNF to achieve inheritance, and the summer file is very critical, but the crash of the masterpiece is an accident.

The IP of DNF once promoted Tencent to become the first brother in the game industry, and the symbolism of this super IP is extremely significant.

At the same time, after its mobile game, Tencent has used too much force in publicity and distribution, which also shows how much Tencent attaches importance to this game.

Dungeons & Warriors: Origins, as Tencent's attempt to explore a new combat experience for mobile games, can only be said to be an attempt at present, and the possibility of the peak at the beginning still exists.

After all, Chinese players are already a little disgusted with Korean kimchi games.

As for the fierce battle mode presented in the summer file, it was an accident.

Summer is just an imagination, after all, potential gamers have jobs, and there is no summer vacation.

Therefore, the crash of the new game mode is just "accidental".

However, domestic game companies will launch new games in batches during the summer, especially around ChinaJoy, forming a high-intensity competition situation, which has also repeatedly appeared in the past years.

Especially in the context of the large number of edition numbers, it is normal for new games with approved version numbers to be launched intensively.

It is foolish to think that the match point of the summer file is not above DNF.

Two-dimensional, otome and heavy boutique games may be the most eye-catching existence this summer.

In particular, "Black Myth: Wukong", which will be launched in August, will seize many topic points.

Although from the perspective of its revenue model, even if it hits 5 million sets, it will not make much money.

But it also belongs to the goose factory, and this summer file should belong to the monkey, not the world of DNF.

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