On January 4th, the 10th anniversary of the "Youth of the Three Kingdoms" series of Youzu Network was held in Shanghai. With the theme of "Ten Years of Youth", the event invited more than 100 players, influencers and media partners to celebrate the 10th anniversary of the game's launch.

Chen Fang, CEO of Youzu Network, Dai Qi, CPO of Youzu Network and head of Juvenile Studio, and other guests attended the scene to share the ten years of high-quality survival and development of the "Youth of the Three Kingdoms" series, and introduced the new series of "Youth of the Three Kingdoms 3".

Photos of the event

On the occasion of the 10th anniversary, in December 2024, the "Youth of the Three Kingdoms" series will link up with CCTV's 94th version of the "Romance of the Three Kingdoms" TV series, and launch linkage characters such as Romance Liu Bei, Romance Zhang Fei and Romance Zhuge Liang in the game, and launch a large-scale linkage theme event "Youth Romance" and a new season and gameplay.

10th Anniversary Collaboration Poster

As Youzu's first mobile card game with the theme of the Three Kingdoms, "Young Three Kingdoms" was officially released in China in February 2015, and soon after its launch, it reached the top three best-selling lists in the App store, and maintained an average of one million DAUs per day for up to a year.

In December 2019, the sequel "Youth of the Three Kingdoms 2" was launched, and then successively landed in Hong Kong, Macao, Taiwan and major overseas markets, and was certified by Forbes World Records as the "most popular card game brand of the Three Kingdoms".

So far, the "Youth of the Three Kingdoms" series is still the benchmark product of Youzu Network.

According to statistics, "Young Three Kingdoms" currently has more than 150 million registered users worldwide, with more than 2.5 million new users and more than 4 million active users in the first half of 2024.

Recently, "Youth of the Three Kingdoms" won the "2024 Excellent Product of the Year" and the Gold Medal Plaque Award "2024 Best Game of the Year", and "Youth of the Three Kingdoms 2" also won the Golden Feather Award "Player's Favorite Mobile Online Game" and other awards.

01

Long-term operation to create high-quality mobile games

Youzu Network has always adhered to long-term operation and maintained the player ecology.

In order to improve the game experience of every player, Yoozoo has always maintained a high frequency of updating game content, continuously iterating new gameplay, new strategies, and new cultivation to attract users with new content.

In addition to the content, we also strive to continuously improve the quality of the product art.

Since the ninth anniversary celebration in early 2024, the game has launched a series of themed activities in combination with the "Fengshen" IP, successively creating the Dragon Zodiac battle pet "Dragon Girl", the Haojin linkage celebrity "Nezha", the ancient mythology series skins and related linkage gameplay.

02

Cross-border linkage amplifies the influence of IP

Following the launch of "Youth of the Three Kingdoms" in 2015, Youzu Network has successively launched a number of "youth" IP works such as "Youth Journey to the West", "Youth of the Three Kingdoms 2", "Youth of the Three Kingdoms: Zero" and "Youth of the West 2", and is committed to creating a series of "Youth of the Three Kingdoms" series matrix.

In the past ten years, the "Youth of the Three Kingdoms" series has been co-branded with cultural tourism, Guoman, and classic film and television to stimulate the vitality and brand influence of its own products.

At the beginning of 2024, "Youth of the Three Kingdoms" will be based on the IP of "Romance of the Gods" and open the version of the gods.

During the 616 Children's Day, "Youth of the Three Kingdoms 2" and the famous Hong Kong cartoonist Ma Rongcheng's classic comic work "Fengyun" started a linkage.

Previously, "Youth of the Three Kingdoms 2" has successively cooperated with major IPs such as "Town Soul Street", "Qin Shi Mingyue: Nine Songs of Tianxing", "Journey to the West", "Xiao Li Flying Knife" and other major IPs to innovate game content and gameplay.

The 10th anniversary of this collaboration with the CCTV version of "Romance of the Three Kingdoms" also shows the efforts of the youth series in strengthening the influence of "youth" IP and adhering to refined operations.

03

Build a bridge of cultural communication through games

In the age of full digitalization, video games are not only a tool for entertainment, but also a carrier for cultural transmission.

In 2022, "Youth of the Three Kingdoms" joined hands with Master Sun Lixin, the inheritor of Jingdezhen's blue and white porcelain production skills, to deeply integrate blue and white porcelain elements into the game; In 2023, "Youth of the Three Kingdoms" will join hands with Dunhuang Museum to launch a series of cultural innovation linkage activities with the theme of Dunhuang.

In addition, Yoozu's "Young Journey to the West" series, "Mountains and Seas Mirror Flowers" - Return and other products have integrated classical Chinese culture into the creation of games, extending more possibilities of games in cultural communication.

The overseas release of the Juvenile Three Kingdoms series of games also allows more overseas players from different cultural backgrounds to experience the charm of traditional Chinese culture through game symbols.

At present, the sequel to the Juvenile Three Kingdoms series - "Juvenile Three Kingdoms 3" is in the preparatory stage.

In terms of art, this game adopts the art style of Guochao, and strives to set a benchmark in numerical card games. On the basis of inheriting the previous work, there are innovations in strategic layout, military general training, core combat and gameplay.

"Youth of the Three Kingdoms 3"

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