can play games,

Because the city is strong.

Recently, "Black Myth: Wukong" won two awards from the "Oscar of the game industry" TGA in one fell swoop, once again refreshing the public's perception of "games".

Many people think that games are just entertainment and relaxation in their leisure time, but in fact, games have become an eye-catching and money-attracting "high-tech" industry.

What's more noteworthy is that Guangzhou contributes about one-third of the output value of the national game market.

With the advantages of capital, experience and resources, Guangzhou is always at the forefront of change.

With more than 30 years of development, from a street to a city, Guangzhou is setting off a new stage of industrial space reshaping.

For example, Guangzhou-based game companies are very active in the Korean market.

In recent years, popular games in Japan and South Korea, whether it is "Song of Cloud City", "Origin of the Destroyer" or "Demon Hunter", all have a common feature: from Guangzhou.

South Korea is the third largest market for Chinese mobile games to go overseas, and Guangzhou game companies have more than $1.2 billion in revenue in the Korean market.

Among them, Sanqi Mutual Entertainment, 4399 and NetEase contributed nearly 70% of the total revenue in the Korean market.

Under the guidance and support of the government, cultural going overseas has become the winning code for Guangzhou games to enter the "new era of navigation".

At the headquarters of NetEase Game Company on Keyun Road, NetEase people hold the picture scroll of "Qingming Riverside Map" in their left hand, and flip through classics such as "Kaifeng City Chronicles" in their right hand, just to reproduce the bustling market of Bianjing in the Northern Song Dynasty in the game "Sixteen Voices of Yanyun".

Walking out of the office, NetEase people packed their bags and stationed at the site to collect wind and sample, just to reproduce a Warring States ritual music in "Naraka: Infinite" and restore a piece of Tang Dynasty armor.

Dewdrop Games, which started in Guangzhou, chose to tell the "Story of the Three Kingdoms" overseas.

Through the innovative expression of traditional culture, they use Sun Shangxiang, a female character in the Three Kingdoms, as the core protagonist of the story.

As a result, an image of Sun Shangxiang, which is completely different from people's impressions, brought a new Three Kingdoms game experience to overseas players, and became an instant hit overseas.

With their own characteristics and advantages, "Made in Guangzhou" game products have been very popular in Southeast Asia, Japan, South Korea, Europe and the United States and other regions, and the increase in revenue from overseas markets has become an important driving force for the growth of Guangzhou's game industry.

Wang Juan, president of the Guangzhou Game Industry Association, revealed that about 65% of Guangzhou game companies have launched overseas business, and the total revenue of Guangzhou's online game overseas market in 2023 will be about 21.5 billion yuan, mainly expanding to Southeast Asia, Japan and South Korea.

What are the typical characteristics of Guangzhou's game industry?

What are the challenges and potentials?

What is the difference between it and Shanghai's game industry?

In this regard, Wang Yanling, a reporter from Southern Metropolis Daily, had an exchange with Shule, and this monkey thought:

Will play games, because the city is strong.

As a metropolis, Guangzhou has two characteristics in the development of the game industry:

First, it is driven by a double-strong pattern.

NetEase is in Guangzhou, and Tencent is in Shenzhen, which makes talents and resources highly concentrated, and it is easy to derive more game companies.

Just like when Shanda rose in Shanghai, the game companies in Shanghai have been constantly emerging and strengthening for more than 20 years.

The second is the advantages of characteristic fields.

Tencent and NetEase own the vast majority of popular e-sports games in China, which can give Guangzhou more advantages in the vertical track of e-sports city.

Of course, under this double-strong pattern, there is also a strong siphon effect, which will also make some outstanding talents of game companies "rush" to large factories.

However, as long as the policy guidance is accurate, some outstanding talents from large factories can also come out to start a business.

The Guangzhou game circle is a full-track attack driven by big manufacturers.

The Shanghai game circle is behind the decline of the older generation of game companies, with Shanghai F4 rising in the 2010s, such as miHoYo, Paperstack, Eagle Corner, and Lilith, as the main hits.

Therefore, in the past ten years, Shanghai has changed from an all-army attack to a breakthrough in vertical tracks such as two-dimensional and otome directions.

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