This manuscript was written on December 6, 2024, when I was answering a strange call from Shanghai, one from "Shining Nuan Nuan", and it was Xiao Nuan who dialed the phone and invited me to attend her and Nuan Nuan's birthday party. I wasn't surprised by this call, just a few days ago, "Infinite Nuan Nuan" was about to be open beta, and I also called to invite me to adventure in the new world, and I listened to the whole process of both phone calls, and then couldn't help but sigh in my heart: "It's so good, Nuan Nuan has grown up to such a dazzling and vivid appearance, it's so good, Nuan Nuan's 12th birthday, there are countless people celebrating her birthday." ”

From "warm warm" to warm warm

I'm actually not a die-hard player of the "Nuan Nuan" series, I missed the first generation of "Nuan Nuan Costume Story", and Nuan Nuan became attached to the earlier time point of "Nuan Nuan Around the World", and the follow-up works have a deeper play, but at the beginning, I didn't pay much attention to Nuan Nuan itself. Clear the customs、Collect more beautiful clothes,It's my main purpose.,I'll jump the plot.,Will not remember the name of the NPC in the game.,Will not remember Nuan Nuan's birthday and only remember when the game gives out rewards.,"Nuan Nuan" is more like an IP symbol for me.,On behalf of the dress-up game、On behalf of the symbol of the paper-stacking。 When did it start to change, I thought about it for a long time, and found that I couldn't find the exact point in time, all the changes seemed to be both sudden and natural, and the meaning of Nuan Nuan to me, and even the impression of the IP itself, slowly became completely different. For so many years, on the question of why Nuan Nuan didn't open the pinching of the face, after countless rounds of discussions, a large number of dress-up games and even role-playing games, in order to strengthen the freedom of the game and the player's immersion, the first thing after the technological progress was to add the face-pinching function to the game, and even when the high-freedom pinching face became the selling point of the game, Nuan Nuan, as the head of the dress-up game IP and technology, has never opened the face-pinching function. From beginning to end, Paperstack is telling you that "Nuan Nuan" is Nuan Nuan, she will not be a player, nor anyone, she has an independent personality, her own life, she is just Nuan Nuan. For this reason, the "Nuan Nuan" series has actually strengthened this concept for many rounds, and "Nuan Nuan Around the World" has established a warm story line of "looking for Dad"; Since the beginning of "Miracle Nuan Nuan", Nuan Nuan is the absolute protagonist in the plot, she has more personal charm to show, and her personality is more complete; And when it comes to "Shining Nuan Nuan", Paperfold even added the "homecoming" function in the game, a Nuan Nuan has its own rich entertainment life, Nuan Nuan has its own rich entertainment life, players can also interact with Nuan Nuan in the hut, when the player is on his birthday, Nuan Nuan will also hold a birthday cake to sing birthday songs for him, and even in the open world theme that pays attention to immersion and substitution, "Infinite Nuan Nuan" still tells Nuan Nuan's story. I'm a "stubborn" player who doesn't like to watch the plot, and the impression that Nuan Nuan is an independent individual and an individual with temperature is still established in such continuous fragmented reinforcement. Not to mention, no one doesn't like to be remembered by someone, especially a beautiful person who shines. The warmth in the game has the liveliness and vigor of a little girl, and at the same time is brave, beautiful, kind, with the troubles and vivid shortcomings of ordinary people, and also has the courage to always move forward, and this kind of warmth, you watch her grow up little by little, little by little out of the screen, will care about you, will care about you, will treat you as a best friend, will give you a birthday, will call you, it is difficult for you not to be touched by these details. And whether it's a game or a paper-stacking paper, she has been constantly telling the outside world that Nuan Nuan deserves the best.

Careful folding of paper and its useful details

I can almost make a conclusion - no matter what the future of Papergames will be, "Nuan Nuan" will be their most special IP. From the big meow that "rides" on the Paperstack Building, the "Warm Pain House" in the building, the big meow pain suit worn by Papergames CEO Yao Runhao when he meets major customers, and the conceptual model that Yao Runhao personally pinched out for the Thousand Wishes Giant Tree in the documentary "Infinite Warmth". You will find that there are a large number of technical attempts and creative breakthroughs in Paperfold, and Nuan Nuan will always be on the front line, regardless of the cost. This is a very important signal for Nuan Nuan players, to take a not so appropriate analogy, in the celebrity fan group, the cohesion and action of fans, in addition to being affected by the star itself, the attitude of the agency behind the star will also affect the fans. And Nuan Nuan's journey along the way, telling the intentions and seriousness of Papergames to Nuan Nuan, also means that in Nuan Nuan, Papergames and its players are on the same front, everyone hopes and strives to make Nuan Nuan better, and it also represents that Nuan Nuan and Nuan Nuan players are relied on behind them. I would like to understand this invisible power as the cultivation of a "sense of faith", yes, you can see a very magical sense of faith in Stacked Paper and Warm Warm players, which is not only like the loneliness of the idealist, but also like the chasing light of the pious. In the industry, immature 3D, players are dissatisfied with the uneven quality of 3D modeling, and when they are demanding, "Shine Nuan Nuan" is still an unknown proposition in the open world. The strong production team of thousands of people in "Infinite Warmth", the landing of hundreds of technical patents, regardless of the cost, go all out, and be extremely attentive, you can all see it in its behind-the-scenes documentary.

Nuan Nuan deserves the best, and can bear these expectations, I always feel that when I played the "Nuan Nuan" series for so many years, Paperfold has been chanting this sentence in my ear, in fact, it has also done it, I believe it, and the player believes in it. Not only will it be chattering, but it will also pull you together to "love" Nuan Nuan, and constantly move you in details. Nuan Nuan has an independent personal Weibo, has its own personal singles, and has become a brand spokesperson in reality, it holds a birthday party for Nuan Nuan's personal exhibition, carries out a large number of birthday activities on the eve of her birthday, and invites players to interact together, which is the connection of reality, and it is also the continuous amplification and satisfaction of players' emotional needs. At the same time, the "initial strawberry dress" that has accompanied players from "Nuan Nuan Dress Story" to the present, says "I have many clothes in my closet, but I have liked this skirt for many years because it remembers how I came to you step by step." The behind-the-scenes documentary of "Infinite Nuan Nuan" "Thousand Wishes Giant Tree" released by Paperfold on Xiaohongshu and Weibo not long ago, its release time is set at 12:06, this time point undoubtedly reflects Nuan Nuan's birthday time on December 6, these details that were inadvertently discovered and accumulated in the past 12 years make Nuan Nuan itself and "Love Nuan Nuan" seem particularly specific and moving.

To be honest, until now, I still can't count Nuan Nuan's plot, but Nuan Nuan's existence has become a special one, in my place, in the player's place, and in the entire industry. She is the first person to open the dress-up game market in China, she is the first person in the domestic game industry to carry an IP with an individual, she is also the combination of dress-up and the open world, so that China's personal IP to the world's existence, she is also spreading the good, becoming a warm player sense of faith-like existence. Yao Runhao wrote in an internal letter released on Nuan Nuan's birthday: "Happy birthday Nuan Nuan! You're going to a bigger and bigger world!! Go ahead and ignore the voices behind you!! When you go far enough, you will only hear the applause of the world!! - and my whispered blessings. "Infinite Nuan Nuan, which was launched yesterday, opened up a new world, made a breakthrough in the new field of Paperfold, and also allowed Nuan Nuan to embark on a bigger stage and the world, I think, this is the best birthday gift for Nuan Nuan from Paperfold, and the continuous breakthrough of Paperplay and Nuan Nuan will undoubtedly continue to move forward side by side. Finally, miraculous, shining, infinite, worthy of all the good warmth, happy birthday.

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