Text/Liang Lotte

What does gaming mean to you?

Is it a pastime in your spare time? Is it a paradise that is managed with heart? Or is it another vast expanse of self-actualization?

Just as there are a thousand Hamlets in the hearts of a thousand readers, there will always be differences in everyone's understanding of the game. Even TiMi, who has been making service-oriented games for more than a decade, will continue to update their understanding over time.

At this year's anniversary, they came up with a rather abstract theme: "Together is the art of happiness".

Sixteen years have passed, and that "TiMi" may have become the background sound of many people's lives: in the college dormitory, your roommate wants to pull you to open "Glory of Kings"; When going out to party, old friends show off the new map they made in "Dream Star"; When I get home from work and lie down on the bed, my teammates in Call of Duty Mobile will also send a private message: Watch the live broadcast, there is a new routine......

Who does Tianmei want to "be with", and what kind of "happiness" does she want to convey?

The answer to this question may lie in the stories of these "people".

01

To be an anchor, you have to have a sense of mission

Some time ago, because of sedentary lifestyle, rheumatism aggravated, ankylosing spondylitis found Jibei again, which was the second blow to his body from the live broadcast.

At the age of twenty, Jibei's physical condition is far from the word health. Equally surprising was his reason for giving up changing careers: he couldn't let go of his existing relationships.

As a well-known streamer, he doesn't want to leave his fans.

On Douyin, he posted 891 videos covering Call of Duty Mobile news, tips, and live slices. If he suddenly picks a child, fans will have less pastime, and they will have fewer friends with each other.

"Sometimes when you're sick, a lot of people come to care about you, and it's a heartwarming process. I feel lucky to have met so many people on the internet and have the support of so many people. ”

At the same time, he couldn't put down the game.

He started streaming in his senior year and is an eco-author who has been with Call of Duty Mobile all the way. As an opinion leader, in many cases, he assumes the role of a medium that connects games and players.

Jibei told me that he basically actively participates in the offline activities held by Call of Duty Mobile, such as the just-concluded CODM 5th anniversary birthday party in Xi'an, and he is looking forward to face-to-face communication with fans every time.

Tianmei Mingjiaotang is similar, because his hairstyle is biased towards the middle, everyone gave him nicknames such as "Kunbei". Tianmei Famous Terrier Hall is similar, because he often makes game teaching videos, everyone gave him nicknames such as "Jibei Small Classroom".

He believes that this kind of official-facilitated interaction helps to build trust between fans and streamers, so that fans are willing to listen to streamers, and they can better play a connecting role in the game ecosystem.

On the one hand, the official will provide new content in the anchor group, which is convenient for the anchor to make videos and let players know the latest developments for the first time; On the other hand, streamers collect opinions and questions from players and convey them to the planning team for activities such as "Battlefield Strike" every year.

"The key to the success of a game is whether the needs of the players match the game experience that the official can provide. I want to do my part to promote the game, to show this game, to show these new content to everyone, so that more people know about it, so that more people can play it. ”

In his opinion, this sense of mission formed by multi-faceted relationships is the same level as millions of fans and high popularity; It is a rare achievement to give full play to your own value, connect players and officials, and do a good job of the game together.

Because of the relationship, he insisted on doing live broadcasts for almost four years; And in these relationships, he also has more insights into this profession.

"I'm free, but it's like I'm in a cage again. Not everything can go exactly the way you want it or meet your expectations, and now I'm quite satisfied. ”

"What would you have done if you hadn't come across Call of Duty Mobile?" I asked to send north.

"I don't think I can go to work, even if it's a small business and a stall. I used to want to sell grilled sausages, a whole small box, at the school gate, if you do well in the exam, I will give you one, I think it is very interesting. ”

02

Dream Maker - a new offer after a career change in medical care

Just like the above question, we all like to use "if" to judge the value of past chances, and for Yangyang, if it weren't for the game UGC and "Yuanmeng Star", he would have been a nurse.

But alas, the actual work experience is not as satisfying as this profession sounds.

The patient's lack of understanding of the treatment process during the medical process, the tension between doctors and patients in the current society, and the arrangement of long-term night shifts all make Yangyang feel depressed. "Only you can't think of it, there's nothing you can't meet."

In this working environment, the Internet has become a haven for pride. Since his college days, he has been learning to edit videos, PS, and AE. In addition to this, he will also write game reviews, three times a week, and the remuneration is 200Q coins.

Last year, Yangyang proudly decided to resign from the hospital; At the same time, "Yuan Dream Star" is planning to be launched.

It is a bit coincidental to say that it was in that "evaluation group" that he first came into contact with the Rice Alliance, the official player co-creation base of TiMi, and became one of them; And the first time he learned about "Yuan Dream Star" was in the group of the Rice Alliance.

Yang Yang is proud of the personal homepage of "Yuan Dream Star".

At that time, the Rice League had a perk where active fans could qualify for the game's closed beta. In the small competition during the closed beta test, Yangyang proudly created as a UGC author for the first time, ranking more than 20th. Because of this incident, after the official launch of the game, he became the official signed UGC creator of "Yuan Dream Star".

"The Birth History of Little Cloud Boy" is the first map that Yangyang proudly made. So far, the map has received 1.117 million views and 62,000 likes.

In the nearly a year since the game was launched, Yangyang has also done some works that have not received so good responses. Now, in map making, he has also begun to learn to study the market and the preferences of players. "When what you are pursuing is contrary to the market, you have to make a choice, either to cater to the market. It's that either you pursue yourself, you have to lose something, you can't catch it both ways. ”

Yangyang proudly told me that in addition to practical needs, becoming a UGC creator brings him more of a sense of achievement. When he received the official signing card, he was extremely excited. Although in the eyes of outsiders, it may be just an ordinary brand, but for him, as an ordinary person, being able to gradually gain official and fan recognition with his hobbies and luck is an achievement in itself.

"I don't know how to describe that feeling, maybe I won't know until I get it."

Yangyang proudly participated in the "Yuan Dream Star" tea party in Chongqing

Of course, Yangyang proudly also told me that his parents really didn't understand why he quit a more stable job and came out to do self-media.

But in his opinion, most young people should not like the end of the day. Serving your peers in your favorite field, and then being recognized by your peers, is a more interesting kind of self-realization.

"Are you satisfied with your current life?" I asked him.

"Although I will have to face a lot of practical problems in the future, I will have to face a lot of practical problems in the future, but I still enjoy this moment."

03

12 years as a patriarch in "Dragon in the Sky".

A group of like-minded best friends, a period of happy and vengeful bloody time, is probably the final imagination of many people's happiness in life.

And "Victor, Donghan" (hereinafter referred to as Donghan), a veteran player of "Dragon in the Sky", in his 12-year game career, has gradually gathered a group of brothers who can not only amuse and joke in their spare time, but also rely on each other at critical moments.

From being in charge of adding status and playing soy sauce in team battles, to becoming a king, a well-known conductor and a family patriarch, Donghan has opened his own chapter in "Dragon in the Sky".

When talking about the family that he has been running for more than ten years, [Six Doors], Donghan can be regarded as a treasure.

Although the members of the [Six Doors] family come from all over the world, and the age gap is quite wide, from young people in their early twenties to old men in their sixties, most of the core members have been together for twelve years, in Donghan's words, "Dragon in the Sky connects everyone like a bond, and they are like family members, sometimes more than relatives." ”

There is a brother in the family who is in the United States, and one year he returned to China to visit his relatives to see him. Because I don't know how to buy train tickets, I took the green train for nearly 20 hours.

Every year, the family organizes several offline gatherings on their own. There is a member of Guangxi, because of the long distance, so every time he goes to the party, he will say that he will never come again, "but he will come to every party!" Donghan teased. Recently, this "honest and honest" brother also sent Donghan a sack full of grapefruits.

As the saying goes, "the soldiers of the iron camp and the flowing water", because of the changes in real life, some family brothers will choose to leave, talking about this matter, Donghan is still a little lost, but he also mentioned that in reality, everyone will still keep in touch, and he also keeps the account for the brothers, so that they can return at any time.

Last month, he and his family brothers signed up for the 2024 Patriarch's Day event, and a group of six people gathered in Shenzhen.

Donghan, as the eldest brother, secretly bought a cake for the two brothers who coincided with their birthdays, but he didn't expect this group of post-95 brothers to prepare a surprise barbecue party for him.

In the long years of twelve years, many things have changed, but for Donghan, this brotherly relationship has always been the same. The [Six Doors Family] has gone through the heyday and trough, and Donghan has also grown from a young man who has just graduated to a mature man with more responsibilities.

"If it weren't for Dragon in the Sky, my life might have been relatively dull!" As Dong Han said, whether it is the past or the future, "Dragon in the Sky" and "Six Doors" have always been important fulcrums in his life. Every time the headwind of the national war is turned around, these brothers always charge ahead, and in the ups and downs of reality, everyone will cheer and accompany firmly.

"Don't come here when you're not at the top, don't abandon your brothers when you're at the trough" - this is the agreement between Donghan and his brothers: "We have to fight together for another ten years for "Dragon in the Sky"! ”

04

Make Internet Cafe Great Again

Although he has loved to play games since he was a child, Olio never thought that he would have to make games one day before he came to Tianmei J3 as an intern.

He belongs to the generation of online games, preferring games that can be played with others. At the age of six, he started playing "StarCraft" and "Heroes", teamed up with his father in elementary school, and switched to "Triumph" and "Delta Special Forces". After that, there were "Crossfire" and "Dragon Nest" in middle school. "The night before the college entrance examination, I was still fighting at home in a big fight."

In 2014, Olio came to Chengdu, less than 300 kilometers away from his hometown of Yibin, to study software engineering at Sichuan University. And he was admitted with three brothers who often opened black in Internet cafes in high school.

"At that time, many Internet cafes in Chengdu were engaged in activities, and as long as they ate chicken, they could return to the Internet fee. We basically used the Internet for free, playing PUBG every day until we started our junior year (at TiMi J3) as an intern. ”

Now, six years later, from "Counter War" to "Call of Duty Mobile" and "Operation Delta", Olio has grown from a fledgling system planner to a combat planner who can independently express and think about the direction of the game's development.

Among them, "Call of Duty Mobile" is the first project after Olio turned positive, and he began to be responsible for the more core combat experience related to strong gameplay such as gun feel, stats, and 3C. As a result, Olio has to learn from strange scenarios in addition to his own experience summary - even groups created by players to express their dissatisfaction with him.

Olio said that one of the players that stood out to him was "The Tsar". He is a pro player in the former FPX Call of Duty Mobile division.

Because the sensitivity curve used in the game at the time was old-fashioned and didn't match the fast-paced combat environment, "The Tsar" made a lot of criticisms about the sensitivity issue. Because of Olio's "self-inflicted humiliation", the team was able to quickly understand the needs and adjust the sensitivity settings with a new algorithm, which successfully improved the player's satisfaction with the hand feel.

"When the game went live, we put a map of the world on the wall of the office next to our workstation. Every time it tops the App Store in a country, we plant a small flag for that area. Slowly, the entire overseas region was filled with our flags. There is a great sense of pride and accomplishment. ”

Now, as a Delta Ops curator, Olio says, "I want to make a game that I love and that people love." On the one hand, I can have fun in it, and on the other hand, I can get more players who feel that the game is no longer happy to regain their enthusiasm for playing. ”

For the team, his goal is to stand with players and colleagues to collect and implement ideas to play his game with more people in more places.

In his personal thoughts, he has another goal - "Make Internet Café Great Again".

In the past, every year when he went home, he and his three friends would always soak in an Internet café for three days and three nights to have a "violent death" team building; But now, there are too few games suitable for Internet cafes, and they can only play mahjong in the e-sports hotel.

Operation Delta made Olio feel a little different. According to the data of Shunwang Technology, the multi-platform performance of "Delta Action" is not bad, not only successfully entered the top five of the Internet café game hot list in October, accumulated a very high popularity in the PC player group, but also announced the news that the cumulative registered users of both ends exceeded 40 million not long ago. After the new season update, the game quickly climbed to the fourth place on the iOS best-selling list.

After more than two decades of playing, Olio is connecting with more people in more capacities, writing memories for the next few generations.

05

epilogue

During TiMi's anniversary, the opening screens of all games were replaced with animations of players' works, showing more players' stories from the carefully created Timi clouds:

There are novel writers who have been exposed to "Honor of Kings" since they were students, "battlefield artists" who draw with bullet holes in "Crossfire", and firefighters in chemical parks who team up to play "Call of Duty Mobile" in their spare time......

They either meet someone important, or they stumble into a new circle, or they have achieved the next level in life because of their talent. But going around and around, when it comes to the starting point of everything, you can't avoid specific Tianmei games.

From 2008 to 2024, TiMi Games has too many dazzling achievements.

Tencent's self-developed first gold-lettered signboard "QQ Speed", the highest number of simultaneous online users has exceeded 3 million; In the ninth anniversary of "Glory of Kings", DAU can still break 100 million; Operation Delta surpassed 40 million registered users and climbed to No. 4 on the iOS best-selling list after the new season update......

Behind these figures, TiMi may not only be a simple game maker, but also a bridge that connects the industry with countless players and various groups of people to create beautiful experiences and memories.

Looking back on the past 16 years, it is countless vivid people who have created countless beautiful memories in countless moments of "togetherness" with others and games.

Understanding this, you may understand that the theme of "Together is the Art of Happiness" is not only abstract, but also may be the most realistic summary of TiMi's journey to create happiness with players.

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