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Today (November 25), "White Night Aurora", developed by Beijing Yongxing and distributed by Tencent, issued an announcement, saying that the game will officially stop operating in Chinese mainland at 12:00 am on January 24, 2025. The specific matters of the suspension are arranged as follows:

(1) At 10:00 a.m. on November 25, 2024, the game top-up function will be turned off.

(2) At 24:00 p.m. on November 25, 2024, the game registration will be closed after 2 hours of service suspension.

(3) At 12:00 a.m. on January 24, 2025, the game operation will be officially suspended, including but not limited to closing the game download channel, closing the game server, closing the official website and customer service, etc.

From now until the service is discontinued, players can still log in to the game as normal. The game will prepare a special main story update for players, and log in to receive 1,000 summoning stars, designating 6 stars and other activities through your email.

At the same time, the game has also prepared a "special edition": players can download it through the app store or update it directly on the existing game client, and then save it as an offline client on the navigator's mobile device. Among them, the light and fashion data of each navigator will be retained, as well as a small number of basic services. The production team plans to provide a special version to users before January 24, 25, please pay attention to the follow-up official announcement for specific update notices and version content.

"White Night Aurora", which will be launched overseas in 2021, is a small milestone for Tencent - it is not a comic change, no IP, the first core two-dimensional product with an original world view.

With the top-notch 2D art vertical painting, the game got 2 million pre-registrations in the first three days in Japan, and more than 16 million global pre-registrations in half a year, which is the first time to break the outside world's prejudice that "Tencent doesn't understand the second dimension".

However, the commercial performance of the game is not very ideal, although the performance in the overseas debut period is not bad, but the follow-up ranking fell quickly, especially in the domestic market: the national server was launched two years late, and it is already at a disadvantage in terms of content freshness, and 2023 is the most competitive period for domestic two-dimensional games, competing head-on with a number of strong new products such as Xingtie and 1999, which makes the curve of the game's iOS list not very good.

At this point in time,The art of the domestic second game has already finished rolling2D vertical painting,Volume3D art has become a new trend,At the same time, the game experience has not kept up with the ever-changing preferences of domestic second-game players,UI、Empty court、Cultivation and other aspects have been complained by players,Plus it has been online overseas for 2 years,There are a lot of content spoilers,It once became one of the lowest-rated two-dimensional new games in TapTap this year (minimum 6.7 points)。

However, the game later achieved a "word-of-mouth counterattack", and was even awarded the "2023 Best Operation Award for Second Game" by players.

For example, the first version update of the national server has implemented a lot of "sweeping functions" that second-game players can't ask for, and has also made many optimizations to functions such as "spire continuous battle", "rapid character upgrade", and "fast formation".

In the second major version, the game has made significant adjustments to the UI such as the main interface, which is almost equivalent to a redo; The clarity of all the light and spirit vertical paintings has been adjusted, and a variety of vertical painting forms such as standing posture and dynamic CG have also been added; Performance optimization has also been made for problems such as stuttering and heating.

In terms of commercialization, the game launched a 9 yuan weekly card (players can get resources equivalent to 5 draws), 1 yuan gift package (you can get 0.5 draw resources and 60 stamina, because the gift pack is limited to Monday purchases, which is nicknamed "Crazy Monday" by players) and other paid content. Let the two-dimensional players who are used to 648 call Fujiko conscience.

Therefore, less than 2 months after the game was launched, the TapTap score gradually rebounded to 8.2 points, and since then, a group of second-game players who recognize "Fujiko" has gradually formed.

The biggest value of the game may be to leave a good word-of-mouth accumulation for future products, and it is rare for you to see such a style of comment under the announcement of the suspension of Tencent Games:

Now that this is the case, let's wish the team new opportunities in the future.

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