If you were the president of the United States, what would you do to be more noticeable? A: Be a normal person. Trump returned to the throne and won the election. Four years ago, as a melon-eating crowd, I probably wouldn't have paid much attention to the U.S. election, because no matter who came to power, it wouldn't affect me to open Steam and start a game happily. However, in the past four years, the diversified "private goods" brought up by the European and American game industries have indeed made everyone complain. Now open a new game, there is a high probability that "Bogang" jumps his face plus a whole set of "cyber discipline", and if you don't pay attention to it, you will become a victim of this large-scale obedience test. So with the mentality that "the enemy of your enemy is your friend", most players said that they should still vote for Trump with their feet. As recently as November 8, Trump announced that he would ask Congress to pass a bill that would stipulate that the U.S. government recognizes only two genders, male and female, and that gender is determined at birth. At the same time, Trump's second-in-command Musk also set up an account on X a few days ago, specifically disclosing all kinds of bizarre appropriations of the US government, and also setting up a "list of the stupidest spending", and several of the grants related to China are almost all LGBT-related, which can be said to have really put these things on the table.
European and American manufacturers are terminally ill

In today's wave of globalization, it is inevitable that a variety of values will collide together, and then ferment and blend. Some time ago,"The end of the Ming Dynasty:The feather of the void" exposed a new PV,But the setting of the locked heroine has caused a lot of rhythm,To be honest,The author, as a loyal fan of stand-alone,I don't think there's anything worth discussing about "lock gender",But the game is just on the fire.,It's a bit unbelievable.。 This is not difficult to reminiscent of the various contradictions between men and women in the second game, Weibo governance, and even other entertainment industries, such as "Full-time Master" was forced to apologize for liking the black myth, and Jingdong's Double 11 Yang Li's endorsement made consumers blow up...... Many times people in the industry also sigh that "people sit at home, and the rhythm comes from the sky", is it possible that there are really "dark forces" behind the scenes? These phenomena in China should not be interpreted in the direction of conspiracy theories, but it is certain that all walks of life have now passed the era of enclosure and self-sprouting. Just like Japan's various bl-oriented galgames, or the lily and Nanniang culture in the two-dimensional drama, it gives people a relatively mild impression. In the incremental market, these cultures can often give consumers more choice, but with the emergence of a large number of cultural and entertainment works, the situation is different in the stock market, and the expansion of a cultural market will inevitably compress the space of other cultural markets, and it is inevitable that players will compete for the "right to speak". In fact, the European and American markets are more mature, coupled with the end of the capital with ghosts, the state of manufacturers and players is more separated, and it is not as simple as manufacturers apologizing. For example, Gaider, the well-known producer of the previous "Dragon Age" series, faced with players' ridicule of the new work, scolded players as "losers who watch too much adult content", and defined their aesthetic as outdated. Shi Jing, the heroine of "The Spirit of Goat's Hoof", has caused controversy among players because of her "streaming gender" and "public support for the LGBT and BLM movements". In this regard, Shawn Layden, the former head of Sony, responded "If you don't like it, don't buy it, you can do it". Not to mention the rhythm caused by the many "artistic" announcements of Assassin's Creed: Shadows, the CEO of Ubisoft personally came out to denounce the player's behavior, who would have thought that in the end, it would be like stabbing a hornet's nest to attract abuse. The common feature of these games is that DEI (i.e., Diversity, Equity, Inclusion) is used as the driver of "identity politics", and for the purpose of "educating" the public, it challenges people's aesthetic and cognitive bottom lines, rather than serving the game. For example, it's actually a bit like what Guo Degang described in his cross talk. Everyone comes to see cross talk, it is to be a musician, always thinking about educating everyone, no one loves to watch it, and whoever turns his head and goes out after listening to cross talk will go to see righteousness and bravery. As a manufacturer in the context of capitalism, there are only two reasons to go through the effort to do DEI, either to really make money, or to have to do it. From a macroeconomic point of view, the money does not necessarily come from the players. Pioneer Pilot, BlackRock, State Street and other leather bag capitalists can use the US pension savings to empty the white wolf, and it is understandable that manufacturers want to get these capital investments and include some LGBT issues. As for the notorious Sweet baby consulting company, it plays a liaison role between manufacturers and capital, although it is headquartered in Canada, but the capital behind it is also BlackRock Group, if the group invests in manufacturers do not pay protection fees, the small will interrupt the capital chain, and the large will directly or indirectly reduce the ESG rating of the manufacturer, which will affect profits. The other is forced to be helpless, during the Biden administration, the United States advocated that enterprises and DEI are deeply bound, a side example is that they introduced the "Chips and Science Act", requiring the semiconductor industry to achieve certain indicators on DEI in order to receive government subsidies. Although some of the policies are not directly detailed to the game industry, it is undoubtedly a fairly correct thing to create diverse positions within game manufacturers. Look at the BUFF on Harris, one of the candidates this time, Indian, black women, Jamaican, Asian ancestry, and even a Chinese name "He Jinli" to win Chinese votes, everything is self-evident. The wave of layoffs in the European and American game industries began to explode last year, and the trend has not stopped this year. Followed by the launch of various high-investment masterpieces, coupled with the rise and impact of oriental games, manufacturers, capital, and players are in a tense state, although it will not be killed with a rod, but it is not an exaggeration to say that "the water is in dire straits".
There are only three things to do, normal, normal, and normal

Speaking of the king of understanding, now that the king of understanding is coming back strongly, can he really become the "master of the blue sky" in the game industry as the player said? We might as well look at it from two perspectives. The first is the positive side, back in September 2020, Trump issued Executive Order 13950. The executive order was designed to crack down on "racial and gender stereotypes" and prohibit federal contractors and subcontractors from providing diversity and inclusion training to the workplace, but the order was later repealed by Biden in '21. And now that the king is not only back, but also returned in a grand slam posture, holding almost all the two houses, the president, the three powers, and even the divine power in his hands, worse than Roosevelt is that he has no military support, and he can be called the second person in American history, saying that he does not have two brushes to rectify the chaos, it is a bit stereotyped. What's more, this time, Musk, the eldest brother who understands the king, also has a common enmity with the "Awakening Culture", Musk once publicly said in an interview that the "Awakening Virus" made him permanently lose his eldest son, focusing on a "childbearing", and Musk himself is also a loyal player, once mocked "Assassin's Creed Shadows": "DEI killed art". In terms of the overall trend, more and more manufacturers are drawing a line with DEI: SE quietly removed SBI from its list of partners, Microsoft laid off its DEI department, and Powell Group, a well-known game consulting company, announced that it would abandon Sweet Baby... The awakening culture is about to usher in a low tide. However, from the negative side, it is still unrealistic to say that the DEI in the game will be removed. There are two main points of Trump's current LGBT policy, one is to prohibit teens from being transgender, and the other is to prohibit adult male-female athletes from competing in women's sports. As for understanding Wang's own attitude towards games, referring to his 2019 case of using video games as a scapegoat for the shooting, the situation is not optimistic. What's more, the laws of each state in the United States are different, the Democratic Party only lost the election, not disappeared, and once relied on DEI to pull votes, this group of politicians will not give up cultivating their own power after tasting the sweetness. Today, the basic market of the American cultural industry is in the Democratic Party, and BlackRock is also a major investor in Netflix and Disney. Similarly, on the side of game manufacturers, states backed by pro-Democrats, should or will be done. For example, around the time of King Know's rise to power, The Pokémon Company was still hiring for DEI positions in Washington, D.C., which had signed a bill that would allow the state to provide reassignment and abortion procedures for minors without their parents' knowledgeIt's chilling to get up. On the other hand, it is also difficult for the "sword" of the United States to cut off the "officials" of Europe, and the correct pioneers such as Poland's CDPR and France's Ubisoft are also the awakening of the awakening and the pluralism of the pluralistic. In general, the United States, as one of the world's most important game markets, also has a certain guiding role in market aesthetics.
Conclusion

As one of the areas in the cultural industry, when the focus of players shifts to "who is better on stage", it means that it is difficult to go back to the era of focusing on games themselves. LGBT gay and lesbian gameplay has been soft for more than ten years, and "Two Cities", "Cyberpunk 2077" and "Baldur's Gate 3" have diversified elements that do not affect their big sales, the question is, the manufacturer ran into the spotlight and threw dirty things at the audience, and then cleaned the stage, will anyone watch it again?

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