Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

How many times has Shi Yuzhu turned the tables against the wind,

Will you be able to continue this time?

In the past few years since Shi Yuzhu's return, he has always been enforced.

Shi Yuzhu, who is always pitted, can still carry the flag?

Recently, Shi Yuzhu, Mo Lijun, and Qu Jinghui added 1 piece of information on the person subject to execution, with an enforcement target of more than 350 million yuan, and the enforcement court is the Beijing Financial Court.

In addition, Giant Investment Co., Ltd. and Shanghai Giant Investment Management Co., Ltd. also added 2 pieces of information on the person subject to enforcement, with a total of more than 870 million yuan, and the enforcement court is the Beijing Financial Court.

In this regard, Giant Group responded that due to Shi Yuzhu's guarantee for a friend, the relevant parties are actively communicating and will deal with it properly.

According to the data, Giant Investment Co., Ltd. was established in April 2001, the legal representative is Shi Yuzhu, with a registered capital of about 117 million yuan, which is jointly held by Shi Yuzhu and Niu Jinhua.

According to some media, Shi Yuzhu and his affiliates have been frequently frozen and enforced by the court in recent years.

In October 2023, Shi Yuzhu and Beihai Hongtai Investment Co., Ltd. added a new information on the person subject to enforcement, with an enforcement target of about 1.765 billion yuan, and the case was filed on September 25, 2023, and the enforcement court was the Beijing Financial Court.

At that time, it was reported that Shi Yuzhu's compulsory execution was related to helping his "friend" Lu Zhiqiang guarantee him.

But what is more concerning is Shi Yuzhu's giant network and the "Journey".

After Shi Yuzhu announced his return to the Giant Network in September 2022, the "Primal Journey" game that he personally participated in the development of was successfully launched in March of the following year.

The game not only quickly topped the iOS free list, but also achieved a turnover of more than 100 million in just 10 days, and more than 300 million in the first month, and continued to rank in the top 20 of the iOS best-selling list until the opening of the Journey Carnival in June.

As the pillar product of Giant's online game business, the strong performance of the "Journey" series of games has significantly promoted the growth of the company's performance.

In 2006, Shi Yuzhu launched his first MMORPG client game "Journey", and played the slogan of "forever free".

The strategy was a huge success, allowing the game to surpass the 1 million concurrent users mark within a year of launch.

At the same time, it has also opened up the abuse of "free games and paid props" in domestic games.

18 years later, Shi Yuzhu can still use the "Journey" IP to transfuse blood for the giant.

"Original Journey" will have a turnover of more than 1.5 billion in 2023, and the cumulative number of new users will exceed 15 million.

In addition, on the evening of October 30, Giant Network disclosed its third quarter report for 2024.

According to the financial report, the company's Q3 operating income was 791 million yuan, the net profit attributable to the parent company was 353 million yuan, and the net profit not attributable to the parent company was 390 million yuan.

During the reporting period, the Mini Program game "King's Journey" performed well after its launch, becoming the main driving force for the growth of Giant Network's Q3 performance.

As a new IP product of Journey, "King's Journey" continued to maintain a strong momentum in the third quarter, ranking firmly in the top echelon of the Mini Program game market.

In addition to the outstanding performance of mini games, Giant Network is currently vigorously promoting the research and development and application of AI technology.

In September 2024, Giant Network will participate in the 2024 Apsara Conference with a number of new achievements, showcasing the company's cutting-edge technologies and application achievements in the field of artificial intelligence.

At present, Giant Network has built a "game + AI" integration ecosystem with self-developed large models as the core, and has achieved large-scale application implementation in core game business scenarios. With the further acceleration of AI-enabled business, it provides strong support for the company's innovative development.

It has been two years since Shi Yuzhu returned, and he often sparked heated discussions because of his execution, what impact did this have on him and the company?

In the past two years, under the leadership of Shi Yuzhu, Giant Network has recovered under the IP of Journey, how do you see Giant's development of Journey's IP?

In addition to the journey IP, Giant has increased AI technology, will this become Giant's second growth curve?

In this regard, Hu Lei and Shule of the financial network had an exchange, and this monkey thought:

Some of the founder's "rights and wrongs" will not affect the company on track.

And the topic of execution itself has no substantial impact on Shi Yuzhu's personality.

An old programmer, Shi Yuzhu, who has successfully marketed and has marketing cases that all Chinese remember, will not become a thing of the past.

Giant's development of Journey IP is multifaceted and dares to try and make mistakes.

For example, the Journey Mini Game is essentially a derivative of the previous terminal game in a state where it has been able to be gamified.

Just as terminal games ten years ago were often able to be gamified on the web five years ago, the improvement of technology has allowed mini games to carry more content, and the "transplantation" of giants lies in this.

In fact, this also reflects the courage and intentions of Giant in creating the IP of the journey.

In the field of AI+ games, Giant is a game company with an earlier layout in China.

From a case-by-case point of view, the current space killing AI gameplay mainly focuses on the player experience and starts directly, and other companies' products, such as Honor of Kings, have long had a similar way of playing, which can become an auxiliary tool for players to improve their game level.

From a general strategic point of view, as one of the earliest and most successful business programmers in China, Shi Yuzhu will inevitably arm his giants with AI.

Giants have not exploded in recent years, so it is not surprising that the capital market has some worries.

However, the layout of Giant in casual games and AI games still allows it to have enough capital to maintain its position. AI will become a powerful plug-in for game R&D and operation, and the game industry, which exists as a full-chain digital media, must fully embrace AI.

At this point, Shi Yuzhu had foresight, and the previous merger and acquisition of an Israeli company was the target of the other party's AI+ game, but it was a pity that it failed.

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