Text/Grey Pigeon

01

"Sixteen Voices of Yanyun" was postponed, and after the test, after a long time, I finally spoke in the tone of the producer a few days ago. In a word: the test is over, and the public test is ready.

It's not easy. After all, Yan Yun has not had a good time lately:

The black myth in front of me exploded, and the stand-alone player was full of ridicule, saying that you Yanyun was holding a 3A online game before, and now the monkey is out, what are you still 3A?

A scolding method is interesting, saying that the human monkey is a college student in the 3A village, and you Yanyun is the yellow hair who loves to brag in the village.

was for a long time, NetEase also took the ridicule rarely, made an announcement, and then made a yellow-haired emoji-

However, compared with self-deprecation, I think the most worthy of interpretation of Yanyun is the refresh of product positioning:

Compared with the ambiguity in 3A before, Yan Yun made it clear that he was an online game, and then rushed to the stand-alone quality to pull out the high quality and experience.

To put it bluntly, Yanyun and Monkey have different positioning, and the tracks are also different.

In the announcement released by the producer, there are two expressions that support the refresh positioning:

One is what are they doing now? The other is what are they going to do in the future?

02

Let's start with what you're doing.

Very simply, Yanyun's product standards remain unchanged, and then raise the production threshold.

First, the picture quality is still improving. The producer said that the image quality was reduced in the previous four tests because of a bug, and it has been repaired almost recently. The final picture performance is still at the level of the host.

Second, the content can ensure that the amount is large and full. Only a small part of the Kaifeng area was placed before, and that land was also prepared for the open beta with a large number of unrevealed bosses and new levels.

The third is to make DAU bigger: optimize the multi-terminal and multi-player experience, and strive to give enough players to play during the public beta of the product.

That is to say, the direction of Yanyun has not changed, and it is still the same as the first exposure, making multiplayer online games that can catch up with the quality of stand-alone. Now they're sprinting to make the final touches on the open beta at the end of the year.

Let's talk about things for the future.

The previous statement was that Yan Yun tossed and tossed multiple people all day long, and the actual game development progress did not move at all.

The announcement can be regarded as a response, and Yan Yun is already making a third map of a large area, called Hexi.

Not much information was released, but the concept art already had a very different texture from the previous two areas. See:

In fact, what Yan Yunhua has tossed the most has always been the open world.

I talked to the producer before, Yan Yun has always wanted to glue the content and the world together, and make the open world of online games not lose the experience of a single machine.

Yanyun will set up a Feature Team for each level, and pull people from several modules to be responsible. In the early days of exploration, a level can be polished for almost a year.

To put it bluntly, this is not the idea of mass production.

Therefore, Yanyun is indeed an online game, but it is thinking about something that other online games do not have.

Take the opening mentioned in the announcement as an example-

Traditional online games are the main city, focusing on the atmosphere, mainly doing some scenery and wonders, and some interactive places are still put in upgrades, stores and other functional points.

But Yanyun is the main city, which is similar to the logic of "Genshin Impact" as a wilderness, they treat Kaifeng as a small open world, engage in different areas, have plots, and explore......

Looking along this road, maybe Hexi will also make a little new thing.

All in all, there are not many new things in the announcement, and they are very searched, but I think that Yan Yunfang's signal is very clear:

The previous multi-ended, multi-person or something, in fact, are all trivial, just tools to make a big user plate.

What Yan Yunhua pondered the most was the designs that caught the attention of players the most.

However, if Yan Yun is really online, he can complete the proof of these ideas.

03

If you want me to say, there are two reasons why Yan Yun is controversial: too ambiguous and too grinding.

Let's talk about ambiguity, when some media praised it as a 3A online game, they simply used it with the title.

Let's talk about grinding, it was originally in July, but the result was tangled left and right, tossed and postponed, and waited for the monkey at the top of the 3A contempt chain.

As a result, people don't care how you explain what 3A you are, the great sage is here, and you, the spirit monkey, have become a six-eared macaque who has to be slapped to death.

NetEase is not the only one that is difficult. After the monkey, the follow-up large investment and positioning of online game products will not be better in the field of public opinion.

Not to mention the farthest ones, there are two recently:

The big IP open world of a leading manufacturer has spoken out again and again, and has been ridiculed again and again. A new video was released some time ago, and the part of the frame drop was hung up and hit.

The new work of a mature team of a large Shanghai factory, looking at the quality is awesome enough, as soon as he announced that he was a multi-person person, he was also a.

flipped through the comment area, and the encounter was similar to Yan Yun, they were all a bunch of little yellow hairs at the entrance of the village after the monkey was admitted to the undergraduate exam.

Different tracks, once they are pulled to the same chain of contempt, it is the original sin, and it is a hurdle that can never be climbed in the field of public opinion.

And this batch of projects, the difficulty is that the things have not been served yet, everyone has not tasted them, and they are all indistinguishable no matter how they say it.

When it comes to monkeys, people often say that game science is destiny. Their destiny is to go from zero to one, opening up opportunities for domestic stand-alone machines, raising the upper limit of user aesthetics, and letting everyone see the possibility of "3A should be like this" and "China can also do it".

Compared with it, Yanyun represents the kind of team that is trying to improve the quality of domestic online games.

Actually, if you look at Yanyun's public opinion, it's quite interesting: everyone scolds Yanyun, and most of them still spray with stand-alone standards, and compare them with stand-alone cases;

But in the online game track, no matter how Yanyun was scolded, the most ruthless statement was only to call it the plus/pro version of some head products.

Perhaps many stand-alone users will hope that Yanyun can become a buyout, real martial arts 3A. However, the reality is that most domestic game users can always get started with mobile games/online game products with a low threshold.

Therefore, if Yanyun can be made, Yanyun can also let the vast number of pan-users get in touch with higher-quality products.

Maybe that's a kind of destiny.

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