Recently, Sensor Tower, a third-party data platform, released the global revenue ranking of Chinese mobile game publishers in August 2024. According to the list, a total of 34 Chinese manufacturers were shortlisted in the top 100 global mobile game publishers in terms of revenue, attracting a total of US$2.09 billion, accounting for 37.3% of the revenue of the global top 100 mobile game publishers in this period.

Compared with July, the pattern of China's top 30 mobile game publishers has not changed significantly, and Tencent Games still dominates; However, at the product level, not only did new faces appear in August that deserve continuous attention, but at the same time, in Sensor Tower's view, the strong performance of some products can also reflect the changing trend of the subdivision track.

The competition in the summer file was fierce, and a number of products set new records

August is the second half of this year's summer file, and the competition among various products is particularly fierce.

"Glory of Kings" anchors the Qixi node, launches new heroes "Da Si Ming" and "Shao Si Yuan", and links the classic Chinese comic IP fox demon little matchmaker to launch a festival-limited new skin. Coupled with the catalysis of activities such as the Qixi Festival and the Miracle Voyage, the revenue increased by 41% quarter-on-quarter. The game not only returned to the top 1 of the world's best-selling mobile games, but also drove Tencent's mobile game revenue to increase by 5.4% quarter-on-quarter.

In Gyro's view, the activity idea of "Glory of Kings" in August this year is particularly commendable. The fox demon little matchmaker is not only a classic IP that has been popular for many years, but also a TV series starring popular artists was launched at the beginning of this year. At the critical juncture of the strong festival atmosphere, choosing to cooperate with the explosive point with the dual blessing of feelings and popularity may be the key to the success of the summer file of the tour.

Also benefiting from the atmosphere of Qixi Festival is Papergames' interactive mobile game "Love and Deep Space". On August 7, the game launched the multiplayer five-star limited-time UP wish "translucent encroachment" and intangible cultural heritage hydrangea linkage, which made the game's daily turnover and monthly income set a new record. Driven by the two games "Love and Deep Space" and "Shine Warm", Papergames successfully jumped to the top 7 of the publisher list, and its revenue increased by 33.5% in the current period.

SLG returns to the rising track, and domestic two-dimensional goes to sea to "meet warmth"

In August, the doomsday-themed SLG mobile game "Whiteout Survival Endless Winter" set a new monthly revenue record in both domestic and overseas markets, resulting in a 15% month-on-month increase in the revenue of Diandian Interactive in the current period, and won the top 3 results in the revenue list of Chinese mobile game publishers for the first time.

On August 3, "Three Kingdoms: Conquering the World" launched the S2 season, and the daily turnover of the game broke its highest record on the same day, returning to the top 3 of China's iPhone mobile game best-selling list. From the perspective of SLG segmentation, since the open beta in June, the game has been the highest-grossing SLG mobile game in China's iOS market. Its strong performance also increased the revenue of Bilibili by 46.2% in the current period, and won the top 8 position in the list of publishers.

Sensor Tower believes that with the recent strong performance of "Whiteout Survival" and "Three Kingdoms: Conquering the World", the SLG mobile game category is coming out of the trough and returning to the upward channel after the shock correction of the past three years.

The new product either improves user acquisition efficiency by integrating casual gameplay, or wins the core player base through more people-friendly monetization strategies such as "reducing liver and reducing krypton", driving the entire category to usher in new growth, and the global revenue of SLG mobile games exceeded $700 million again in August.

On the other hand, although the domestic industry is no longer enthusiastic about the discussion of the two-dimensional category, the influence of related products in the overseas market should not be underestimated.

The Japanese version of "Ark of Tomorrow" launched its 4.5th anniversary event on July 31, and the game returned to the top 3 of the best-selling iPhone mobile games in Japan on that day, second only to "Legend of the Mushroom Brave" and "Honkai: Star Dome Railway", achieving the top of the list of 3 Chinese mobile games. In August, the game's revenue increased by 120%, and the publisher Ustar Network jumped to the top 11.

On August 1, the SRPG mobile game "Sword of the Lily of the Valley: For This Peaceful World" officially launched Japanese, Korean and English versions, bringing a 48% revenue increase to XD Network, becoming another hit after "Let's Go Muffin" and "Heartbeat Town" under the company. Driven by these new products, XD Network's mobile game revenue has increased significantly, with revenue from January to August this year increasing by 169% compared to the same period last year.

Focus: Lilith's AFK 2 will be airborne in the Asian market in August

Among the lists released by Sensor Tower, Lilith's new work "AFK Journey: Sword and Expedition: Departure" ("AFK 2") is particularly noteworthy. On August 8, the game opened its global public beta, and its strong publicity lineup made it enter the top 3 iPhone mobile game download charts in many Asian markets, and landed in the top 8 of China's iOS mobile game best-selling list in August. Lilith's monthly revenue increased by 119%, and she took the top 5 position in the list of publishers.

It is understood that as early as April this year, "AFK Journey" was launched in the European and American markets, and the turnover in the first month is estimated to exceed 300 million yuan, which is worth paying attention to in the long run.

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