Three Kingdoms, Water Margin,

These are the best strategy dramas!

strategy, this is the global pass.

Since the beginning of this year, Chinese game manufacturers have closely followed the trend of light casual games in overseas markets and launched a new round of impact.

In the past August, the summer mobile game battle was fierce, and many games also competed to launch new versions and new activities to catch the attention of players.

But the SLG (Simulation Game) category has quietly jumped to the top of the turnover list on this hot summer day.

According to the statistics collected by Diandian Data on September 2, the total turnover of the TOP100 mobile games in the global market in August (only counting mobile recharges) exceeded 44 billion yuan.

Among them, a total of 54 products from Chinese manufacturers are on the list, with a total estimated turnover of 29 billion yuan, accounting for about 66% of the total turnover.

According to the ranking compiled by the turnover data of Chinese game manufacturers in the global list, Century Huatong's "Endless Winter" ranked fourth after Tencent's "Glory of Kings", "Dungeons and Warriors: Origin" and "Peace Elite" with a turnover of 1.88 billion yuan.

and Yuanqu Entertainment's "Last War: Survival", which ranked fifth, also earned 1.14 billion yuan in August.

According to the "Global Mobile Game Market Data Report for the First Half of 2024" released by Diandian Data, in the first half of this year, China's overseas mobile game revenue reached 62.84 billion yuan, an increase of 2.89% month-on-month, and basically the same as that of the same period last year.

In the first half of this year, the revenue scale of the overseas mobile game market was basically flat month-on-month, and the market advantage of casual games has been further improved, continuing to surpass role-playing games to become the highest-grossing mobile game category.

Among the many Chinese game manufacturers of strategy games going overseas, Shellwood Games is the most inconspicuous but extremely special one.

According to the financial report of its parent company, its main products are distributed globally on platforms such as Google Play, App Store and Amazon Store, with customers in more than 150 countries and regions around the world.

It is worth noting that its SLG mobile games "City of the Rising Sun" and "War and Order" performed well overseas in the first half of this year, with a total revenue of 2.349 billion yuan from the two games, contributing 95.75% of the game revenue of listed companies.

In China, SLG's new games such as "Three Kingdoms: Plotting the World" on Station B and Confucianism's "World Qiyuan" have become breakthrough points for several manufacturers who are not deeply involved in the game business.

Why choose SLG games as a breakthrough?

At the same time, recently, new SLG games are promoting "low krypton", which reflects what kind of changes have occurred in SLG games?

What are the advantages of SLG games going overseas?

In this regard, Li Yutong, a reporter from the Daily Economic News, Zhang Zhao, a reporter from the Times Weekly, and Shule had an exchange.

Compared with other types of games, SLG games are easier for foreign players to quickly get started and help manufacturers open up overseas markets.

At the same time, the R&D and operation of SLG is relatively easy, and it can quickly reskin with the same core to make a large number of games to impact the market.

As for Shellwood Games, it is extremely focused on SLG, and has more refinement and experience than other overseas manufacturers with multi-category sanda.

At present, the genre development and gameplay of strategy games have been relatively mature, and it is necessary to explore the subject matter.

Especially in the context of "Black Myth: Wukong" going out of the circle and going to sea, drawing nutrients from Chinese classics, and the theme of the Three Kingdoms is a fertile ground for SLG, it is entirely possible to develop it in depth.

In addition, "Water Margin" is a theme that lacks excavation, which is also promising, and has a boosting effect on cultural going to sea.

At present, the emphasis on low krypton is also a stress reaction to the crazy setting of krypton gold routines under the payment of free game props in domestic games.

Especially in SLG games, krypton can bring a strong acceleration effect, so that the balance and experience of the whole game are extremely unfriendly to zero or low-paying players, unless the high-intensity sticking to the game hurts the liver, which also makes the entire category inevitably abandoned by users overseas and at home.

The above problems can be effectively solved by using low-krypton and casual play similar to idle games.

Of course, there is also a problem, that is, "you can quickly change skins with the same kernel to make a large number of games to impact the market".

This can easily lead to serious homogenization.

After all, there is no difference in the gameplay of SLG in essence, so to break through, it is necessary to break through the existing gameplay.

But instead of simply turning time-consuming into placement, you can consider adding some real-time strategy elements, so that players can also have the feeling of real arranging troops when conquering cities.

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com