Text/Liang Lotte

Developed by Legou and published by Lilith, "Awakening of Ten Thousand Dragons" topped the iOS game free list after today's open beta.

In March 2023, the game was launched in overseas markets, and shortly thereafter, it entered the top ten of the free list in the App Store in nearly 100 countries and regions, and ranked among the top ten of the App Store best-selling list in France, Singapore and other places.

This game is not the first collaboration between the two companies. In 2018, "The Awakening of Kingdoms", also developed by Legou and released by Lilith, set off a wave of ROK-like imitation in the SLG market at home and abroad. So much so that during the overseas market test of "Wanlong Awakening", there was also a joke that "domestic SLG planning is coming".

As the second collaboration after "Awakening of Kingdoms", "Awakening of Ten Thousand Dragons" is still the SLG category that the two companies are good at.

The latter did not make drastic changes on the basis of the former, but only made minor innovations. The game uses some Disney film and television performance techniques to quickly expand the world view and facilitate players to substitute, and at the same time adds monsters, humans, elves and other Warcraft content to fit the fantasy theme, and the gameplay level is to retain the original ROK characteristics on the basis of adding more micro-manipulation and on-the-spot game gameplay elements such as free medical care, weakening assembly, etc.

In terms of buying and distribution, compared with other SLGs, the advertising volume of "Wanlong Awakening" is not high, and more attention is paid to brand building. They not only emphasized Legou and Lilith in buying materials, but also further increased investment in original world view, character building, content IP and other aspects.

Character settings in the game

This is arguably the least important thing in a traditional SLG product

Before Lilith proposed a new corporate strategy in 2022 to "exceed expectations", they have always insisted on micro-innovation and category evolution. "The Awakening of Ten Thousand Dragons" can also be regarded as a product at this stage.

At the experience level, "Awakening of Ten Thousand Dragons" has added a series of RTS designs such as flying units, height differences, and range. Although this has been quite innovative in the SLG category, in retrospect, Zhang Zilong, the head of Lilith Publishing, said that the question they were most anxious about was whether these innovations were enough.

For the national server version, they have made some adjustments to reduce the burden on the liver and reduce the burden in terms of attack marching, jungle capture, and walled city search. For example, the system will turn on auto-mining by default, which means that the gathering force will continue to collect a mine until it is collected, helping players to avoid the need for repetitive steps.

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