Looking back on the past July and August, from miHoYo's "Jeopardy Zero" to NetEase's "Naraka: Bladepoint" mobile game, and then to the explosion of "Black Myth: Wukong", major manufacturers have come up with eye-catching top-notch products, and the game industry is unprecedentedly lively. Although the summer file full of gunpowder has come to an end, there are still many blockbuster products that are about to be launched in September, according to incomplete statistics from gyro, at least 14 noteworthy products have been finalized and are expected to be launched this month:

Among them, Tencent will launch the multi-terminal FPS "Delta Action", Lilith and Zilong respectively have the products "Wanlong Awakening" and "Ragnarok RO: New Voyage" that have returned from going to sea to gild. At the same time, the otome track ushered in a new powerful competitor "Like a Kite", and the two-dimensional category includes the national style side-scrolling action RPG "Return to the Dragon Tide" and the dragon IP "Dragon Family: Kassel Gate" and other products. In addition, this month, there are nearly one million reservations for the niche music game track product "Flower Rain Melody", as well as the launch of the mobile buyout martial arts RPG "The Legend of the Hero".

The following is the introduction of some of the new products in the final file:

Operation Delta

"Operation Delta" is a tactical shooter game developed by the team of Tencent TiMi Studio, and is scheduled to be launched in September. The game focuses on the popular search and evacuation gameplay, which has been attracting attention since the beta opened in March last year, and as a multi-terminal product, it will be available on PC, mobile and console platforms at the same time.

At the recent Cologne exhibition, Gyro participated in the interview conversation with the producer of the game, and the creator believed, ""Operation Delta" will die if you don't put effort into the PC side" and "If the PC side can't stand, the mobile game can be used", which shows the importance of this product to multi-terminal distribution.

At present, the game has more than 3.8 million reservations in Haoyou Kuaibang, with a comprehensive score of 8.1 among 15,600 people.

"Return to the Dragon Tide"

Today's two-dimensional track is not easy to mix, and seed players are becoming scarcer, and the side-scrolling action RPG "Returning to the Dragon Tide", which focuses on the art style of "National Tide", is also one of the few second-game products with considerable sound this month.

This game is developed by Fun Orange Information Technology Co., Ltd., behind which is Fun Plus Interactive Entertainment, a large overseas user, and the number of reservations on the official website has exceeded 8 million, and it is online for mobile phones and PCs. However, in the current environment, like all second games, "Return to the Dragon Tide" has to face various public opinion tests in the player community.

"Like a Kite"

As a latecomer to the women-oriented track, "Like a Kite", which has already been pre-ordered by 10 million people, is expected to be open beta on September 26.

Compared with the past games of this category, this product emphasizes more on the "hard-core heroine image", the product has not yet been launched, and the UGC ecology of the game community has become a school of its own, and it has a good reputation in terms of artistic performance.

Dragons: Kassel's Gate

It has been 5 years since the last "Dragon Fantasy" with a global turnover of more than 4.4 billion, and now Zulong will launch the second "Dragon" IP licensed game "Dragon: Kasselgate". In the case of the increasingly crowded track of IP adaptation products, this product did not continue the open-world RPG gameplay of the previous generation of products, but chose a lighter card gameplay. Currently, the game has nearly 500,000 pre-orders on TapTap.

"Awakening of Ten Thousand Dragons"

Developed by Legou and published by Lilith, "Ten Thousand Dragons Awaken" is a "dragon" themed SLG, which is expected to be launched on September 10, and this product will be launched overseas in March 2023, with a total overseas revenue of more than $30 million in the first month of launch.

Just like the name of the game, "Awakening of Ten Thousand Dragons" basically continues the classic framework of "Awakening of Kingdoms", attracting attention through differentiated themes and high art quality. It is worth noting that this product was launched on PC and won the "Google Play Best Cross-Device Game of 2023" award.

Ragnarok RO: New Voyage

"Ragnarok RO: New Sailing" is a Korea ancient online game "Ragnarok" IP-derived MMO product, developed by Junmeng Network, the national service is issued by Zilong, its overseas version was first launched in Hong Kong, Macao and Taiwan in China in 2020, and the annual turnover exceeded 2 billion after landing in the Southeast Asian market in 2021, and the national service will be launched on the 13th of this month.

"Flower Rain Melody"

Developer Rhea Games is about to launch the national server of the music game "Flower Rain Melody" on September 14, represented by Hasuhasu, the publisher of "Muse Dash". At present, the national service of this product has achieved nearly 1 million reservations on TapTap, as a paid product with a price of 18 yuan, in-app purchase, and the international server has been online for more than 2 years, this number can be said to be quite impressive.

In addition to the above products, the games that have been finalized in September also include the idle card product "Town Soul Street: Breaking Dawn", the otome game "The Mark of Misius", etc., the former is published by Ka Tenari, a subsidiary of Caesar Culture Group, and was launched in Hong Kong, Macau, Taiwan and Singapore last year, and the latter is an otome product based on the apocalyptic worldview.

In addition, NetEase also has two key products that have already occupied a place in the iOS store, "Yanyun Sixteen Sounds" and "Egg Boy Slippery", which are still waiting for the official announcement of the public beta time.

PC and mobile, two-way running?

Observing the products that will be launched in the near future, it is not difficult to find that it is quite common for mobile game products to move towards mobile, PC double-end or even three-end, whether it is FPS, SLG or two-dimensional category, products with a certain volume are all moving closer to the PC platform.

ACCORDING TO THE LATEST DATA FROM THE RESEARCH PLATFORM NEWZOO, THE GROWTH OF THE PC GAME MARKET WILL INCREASE BY 4% IN 2024, BECOMING THE KEY TO PROMOTING THE GROWTH OF THE GAME INDUSTRY.

Coupled with the demand for domestic 3A in recent years and the increasing voice of PC gamers - not to mention the leading role of "Black Myth: Wukong" after the success of this platform - PC has naturally become the focus of the market. For example, at this year's Cologne exhibition, Tencent's exhibited products accounted for more than 90% of the terminal games.

However, it should also be noted that even for the same game, there may be a large difference in the needs of PC users and mobile game users, and the difficulty of multi-terminal development can also be imagined.

And interestingly, while mobile game products are vigorously cultivating PC and console platforms, many mini games are now constantly changing to mobile game apps, and in recent years, many terminal game products, including Steam buyout games, also hope to find new users through mobile game platforms.

XD is responsible for the distribution of the mobile game platform for the upcoming "Legend of the Heroes" this month, which will be launched as a buyout product, and has received 470,000 pre-orders on TapTap.

In the national solo game released this year, there have been a number of small hits that have been ported from Steam to the mobile platform, such as the mystery house's decryption game "Mountains and Rivers Traveler" originally had a plan to log in to the mobile terminal, and Gyro learned that the AVG "Hunger: A Thousand Miles at the End of the Ming Dynasty" of Zero Creation Games was not originally planned to be launched on the mobile terminal, but there are already relevant plans.

Restricted by factors such as subject matter and content, the first choice for most solo games in China is still the Steam platform, but at present, whether it is the speed and stability of the version number issuance, the attention of mobile game users to Steam platform products, or the development of platforms such as TapTap, it is beneficial for solo game developers to try to reach mobile game players. In addition, porting mobile games often adopts low-cost measures, which can indeed prompt many players to "pay two copies for a game" and pay for the quality of the game again.

In this way, we may be heading towards an era where we are truly on the road to multi-terminal gaming.

Exports turn to domestic sales, will Lilith exert her strength again?

Among this month's new products, "Awakening of Ten Thousand Dragons" and "Ragnarok RO: New Voyage" and many other products are typical "export to domestic sales". The former is Lilith's third product launched in China this year, and Lilith has successively launched the "Party of the Gods" and "Sword and Expedition: Departure" national servers this year, which are also typical "outside-in" routes.

According to Diandian data, the "Party of the Gods" national server launched at the beginning of the year is estimated to have a cumulative turnover of about 90 million in iOS channels within three months, and the "Sword and Expedition: Departure" launched in August is basically stable in the top 10, the latter was launched overseas in March this year, which once made Lilith strongly top the Sensor Tower overseas revenue growth list in April this year, but with the decrease in launch, the product stamina is relatively weak.

An important component of the previous overseas income of "Wanlong Awakening" is the United States, and the product currently shows a relatively natural decay trend in the US rankings, and it is obvious that the successful route of "Wanlong Awakening" is still relatively difficult to replicate. In the domestic SLG market, although the Western-style "dragon" theme of the game has a certain distance from the local culture, it is also correspondingly differentiated, and the product has also made a lot of innovative changes in the ROK framework.

In contrast, Zilong's MMO "Ragnarok RO: New Voyage" relies more on the influence of IP in the local area, focusing on the route of emotional publicity. At present, there are not a few "Ragnarok" IP products in China, and manufacturers such as XD and Ruyi Jingxiu have issued related products.

It is worth noting that Zilong has also paid more and more attention to the distribution business of MMO in recent years, and the self-developed dragon-themed MMO "Legend of Kaliz" has also performed well in the Japan market, and it can be regarded as gradually finding another way outside the war chess track.

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