Perfect World is always shouting at the gold mines,

But you can't dig deeper!

Judging from the performance of the first half of 2024, the adjustment period faced by the original game giant Perfect World has not yet passed.

As Perfect World's main source of revenue, the game business generated revenue of 2.65 billion yuan in the first half of the year, a year-on-year decline.

According to the financial report, this decline is mainly due to the natural decline of the life cycle of old products.

According to public information, in July 2020, Perfect World's share price once reached a peak of 40.99 yuan per share.

But as of now, Perfect World's stock price has fallen to about 7 yuan.

Perfect World also publicly stated at the beginning of the year that "new major game products will be launched intensively".

However, in the first half of the year, Perfect World has only launched two new products: "One Punch Man: World", which performed less than expected, and another new work, "Persona: Phantom of the Night".

Among them, "Persona: Phantom of the Night" has a turnover of more than 100 million yuan in the first month, but it will take time for the profit contribution to be gradually released.

In addition, not long ago, Perfect World announced a change of leadership, with Xiao Hong and Lu Xiaoyin resigning as CEO and co-CEO respectively, and Gu Liming taking over.

The new CEO was primarily in charge of the esports business.

Perfect, what kind of play will go to, it's still not clear.

It's just that according to rumors, from the perspective of reserve products, Perfect will operate around the dual-line business structure of "MMO+" and "Card +".

In the future, Perfect World's reserve products such as "Gods and Demons Continent", "Zhuxian World", "Zhuxian 2", "Perverse Million King Arthur: Ring", "Codename Barbarian", "Different Ring" and "Codename Z" will be launched one after another.

What is the biggest problem with Perfect World right now?

Can Perfect World's current in-game reserves support them to turn the tables against the wind?

How can perfection turn the tide of the moment?

Can the esports plan become a new strength?

In this regard, Li Yutong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

Perfect World is always shouting at the edge of the gold mine, but it is always unable to dig deep, which is a common problem for it for 20 years, and now it has exploded in a concentrated manner.

Perfect World has been eating its old books for many years, and if there are no more high-quality games, its status will further decline.

At the same time, there is no strong product to support, and the story of its games going overseas and film and game linkage has been told for more than ten years, and there is no actual performance as the initiator.

Especially in the boom of games going overseas, Perfect World has shrunk its overseas front, which shows that there is no market if there is no good work.

At present, Perfect World's Zhuxian is still an influential IP, but it needs to dig deeper into more game genres to break the aesthetic fatigue.

At this stage, no explosive potential stocks have surfaced in Perfect World.

To turn losses into profits, the core is still to make a fuss about high-quality games.

The breakthrough may be to find a new scene in a mini-game, or it may be a breakthrough in an e-sports game.

The premise is not to follow the trend as much as possible, but to give full play to their existing advantages, such as film and television + game live-action interactive video games, which is also a possible breakthrough area for Perfect World.

However, even if the field of live-action interactive video games explodes, its revenue capacity is only better than nothing compared to the volume of Perfect World.

Therefore, there is a possibility of attacking mini games to make money quickly, but the layout of live-action interactive film games only turns the old slogan of perfect movie and game linkage into a new story, which belongs to medium and long-term exploration.

Perfect World does not have obvious advantages in the field of e-sports, but has stronger expansion capabilities in film and television + games.

In addition, e-sports as a whole is still an untapable gold mine, and the entire industry chain still lacks profit scenarios.

For Perfect World, which is now in urgent need of achieving a revenue breakthrough, even if it is to be done, it is a long-term layout, rather than the first choice for short-term breakthroughs.

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