Although the launch of Dungeons & Warriors: Origins has brought a brief carnival to Tencent's game market, the hidden worries and challenges behind it cannot be ignored. This much-anticipated super IP mobile game, which attracted $140 million in spending in the first week, seems to have injected a shot in the arm for Tencent's gaming anxiety, but an in-depth analysis shows that there are many crises hidden behind its glamorous appearance.

Tencent Games' revenue performance in recent years has not been satisfactory. Although old games such as "Honor of Kings" and "Peace Elite" still maintain a certain market position, their growth potential has shown weakness. According to the financial report data, although Tencent's total game revenue in the first quarter of 2024 reached 48.1 billion yuan, it only increased slightly year-on-year, and the game revenue in the local market decreased by 2% year-on-year. This shows that Tencent Games is facing unprecedented growth pressure, and it is no longer sustainable to rely solely on old games to "eat old books".

In the fierce market competition, although Tencent continues to launch new games, there are very few that can really become hits. Compared with NetEase's "Against the Cold" mobile games, "Egg Boy Party", as well as miHoYo's "Genshin Impact" and "Honkai: Star Dome Railway", Tencent's new game performance in the market is particularly bleak. This makes people question whether Tencent Games has lost its vitality for innovation and its acumen for capturing market hotspots.

Although Dungeons & Warriors: Origins has successfully attracted the attention of a large number of players, the quality of its gameplay has been widely complained by players. Bugs such as the inability to log in normally, the disappearance of game items, and frequent disconnections in team gameplay have seriously affected the game experience of players. Although the official apologized many times and urgently repaired it, this series of problems undoubtedly had a negative impact on the brand image of Tencent Games.

In a rapidly changing gaming market, innovation is key to staying competitive. However, Tencent Games' performance in innovation is somewhat lackluster. Whether it is gameplay innovation or content innovation, Tencent has failed to bring enough surprises to players. This has led to Tencent's inability to face the new generation of game companies represented by miHoYo.

Tencent Games also has a number of problems in terms of its interaction with players. Although at the SPARK2024 Tencent Games launch event, Tencent Games tried to strengthen its connection with players through more direct player contacts, but this move was clearly not enough. In day-to-day operations, Tencent Games often ignores players' feedback and suggestions, resulting in declining player loyalty and satisfaction with the game.

To sum up, while Tencent Games has made brilliant achievements, it is also facing many hidden worries and challenges. How to overcome these difficulties and achieve sustainable and healthy development is a problem that Tencent Games must seriously consider and solve. In the future, Tencent Games needs to pay more attention to innovation, improve game quality, and strengthen interaction and communication with players, so as to win the support and trust of more players, so as to remain invincible in the game market.

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