Text/Qiuqiu

Two days ago, on the "Genshin Impact" FES, Big Viagra burst into tears:

"We heard a lot of players, some people belittled Genshin Impact and the project team as useless, and some people said that we were arrogant and couldn't listen to the voice......"

This sentence is like a nuclear bomb at the moment when the public opinion of "Genshin Impact" is complicated, but Big Viagra still said it, which attracted thunderous applause from the audience.

As he said, they have experienced anxiety and confusion in the past year, and the project team is also Genshin Impact players, so they empathize with everything about players, but for them, the difficulty is figuring out which voices are the real voices.

Perhaps, in the view of Big Viagra, compared with some of the public opinion encountered by the game, it is more important for players to know what the project team is thinking, so that both parties can regain confidence, rebuild trust, and then "leave behind the burden of the past, travel lightly, and create and enjoy the best experience." ”

This FES, and the 5.0 version preview, can be said to be the first step for Genshin Impact to build a good relationship and start over.

01

Resume?

Let's talk about version 5.0 and the new kingdom of Nata.

In fact, before the preview show, Grape Jun didn't pay much attention to the content of "Genshin Impact" 5.0, first, the current state of public opinion of the game is not good, and second, there are more new games that have killed my expectations.

But miHoYo once again proved what it means to exceed expectations.

As soon as the preview show began, someone noticed that something was wrong: why is the overall quality of the show so high, so like a variety show? Changed the director?

As for the content presented by the show, it also made many players shout: This is "Genshin Impact"?

In my opinion, in addition to the new kingdoms, characters and story, the game is more innovative in terms of open-world design: in Nata, players will get a different three-dimensional maneuver mechanic.

For example, the new character Marani can use skateboarding to cross mountains and seas, and Kinich has a hook and multiple liftoffs; Players who don't have a new character can also unleash their unique combat and exploration skills including retreat, swimming, and launching by possessing the dragon monsters of the Nata tribe...... In Nata, you may experience a completely different experience of exploration.

Of course, this is just the tip of the iceberg of new content, Nata Nation also showcased the theme of Latin American graffiti/competitive culture, the ecology of human-dragon coexistence and interaction, and new combat/decryption/collection content...... I can't finish talking about new things for a while.

It's not enough to rely on "new" to build a good relationship, and what really makes players say that "Genshin Impact" has changed is the content of welfare optimization.

According to the preview, after completing the main and side quests in 5.0, players can get additional gacha cards and character development resources; The original resource system will also reduce the burden by increasing drops, increasing world levels, increasing monster/resource tracking, and specifying relic attributes. Other systems, including regression and big moon cards, have also been optimized.

In addition to increasing revenue, "Genshin Impact" also ushered in the first "price reduction" in four years.

Players have a chance to change the small guarantee to a large guarantee through the new "Capture the Light" mechanic when drawing cards, which is equivalent to increasing the shipment rate of UP characters in the card pool; The big guarantee when drawing weapons has also been changed from three to two rounds - and on top of that, there is also an official promise that starting with 5.0, players will be able to choose a resident five-star character every year for the anniversary.

The self-selected five-star that players have been looking forward to since the launch of the server is finally here.

It seems that "Genshin Impact" has indeed invested a lot of money in order to "start over" this time.

Why do they want to start over, though?

I think that in addition to reducing the burden on the system and experience, it is also a combing and arrangement of the content creation of "Genshin Impact".

Although "Genshin Impact" is divided into unit dramas according to the country, each unit spans one year, and how to allocate resources to the story, characters, and gameplay, and arrange priorities depends on the project team's ability to arrange and whether each version can come up with content that exceeds expectations.

For example, the classic Western fantasy opening routine of the game Mondstadt: the enthusiastic and cheerful guide, the visual spectacle of man and dragon, and the typical configuration of the character strategy herd; The Liyue version revolves around the struggle between humans and gods, with traces of immortals scattered throughout the content. Inazuma, Sumeru, and Fontaine also have their own themes and narrative logic.

However, when it comes to Fontaine, the volume of game content and the player ecology are already quite large, and the pressure on the project team is increasing, and some characters have even caused public opinion many times in terms of scenes and story arrangement...... This may also be the reason why Big Viagra emphasizes "starting over".

02‍

Role binning

So, what are the possible content arrangement issues of Genshin Impact at the moment? In my opinion, the most important thing is the allocation of resources for different roles, including the sorting of new roles, and the balance between old and new roles.

At the FES scene, Grape Jun tried to ask a few players: What is your deepest impression of Fontaine?

Everyone's answer was very different: Navillette/Leosley was strong and handsome, and the water god was pitiful...... Coincidentally, the scene of Fontaine in FES is also dominated by the statues of Navillette and the god of water.

A statue of the god of water that is being renovated

You will find that even though Genshin Impact is still very strong in character building, there are fewer and fewer characters with highlights.

For example, Fontaine's most popular characters should be the water god Frinna, the dragon king Navillette, the thorn rose Navia, and Merlot Petersburg Leosley...... The popularity and possession rate of these characters is not only related to the strength of the characters, mechanics, and constellation splits, but also to the share of resources they occupy in the story.

"Gods" is the core of each version of "Genshin Impact", their characters, stories, performances, and intensity will not be bad, and the results achieved should be the best;

The second gear is a character with more scenes in the main story, and even a character with a separate force and scene. For example, Navia, Leosley, Alhaitham, Nilou, Kokomi, Xiao;

The third gear is a character who doesn't have many resources, but has highlights. For example, the intensity and mechanism of Yelan/Ningguang, the performance of Wanye hard to connect with Thor's knife, and Yun Jin/Shenhe's "Goddess Splitting View";

Sorting and allocating resources to different characters is a long-term strategy for most content-driven games.

Especially "Genshin Impact", a long-term game that constantly produces new characters, it is not like a single-player game, it has enough time and energy to polish all the characters, and can even treat the characters equally; It's also not like the female-oriented/partial second game, the new content reflects the growth and different stages of a fixed number of characters, and the content always focuses on the core.

Judging from the content shown so far, they are also thinking about how to alleviate this contradiction: for example, when the main narrative is not enough, how to highlight the scenes and highlights of more new characters?

In this regard, the project team has used the open world feature to build their own scenes and forces for characters such as Navia, Leosley, and Kokomi, so that they can become the core of the scene - so that the characters have their own "home" in the world, which may really be a good way to deepen the impression of players.

The power of the heart sea to rule: Haiqi Island

According to this logic, is there room for optimization of Fontaine's perfumers and Chiori as well?

For example, becoming a core member of a certain force, or binding an important event - I remember that Genshin Impact launched a concoction potion event in version 3.6, and the experience is similar to perfumery, if the perfumer started to lay out it from then on, wouldn't it be better?

We don't know, but we believe that Fontaine's regret may be remedied in Nata.

For example, Nata has six tribes, each with its own story, prestige, characteristics, ecosystem and character legend quests, which means that Nata has better scalability in terms of content resources and character configuration, and new characters can better find their "home";

In addition, the project team said that the new version will distribute the ability of maneuver and exploration to each new character as equally as possible, and its practicality and irreplaceability can also be greatly improved, and it may eventually tend to "treat everyone equally".

03‍

Both old and new

As mentioned earlier, the allocation of role resources is not only the binning and highlighting of new roles, but also the balance of new and old roles.

And as the version goes on, there will be more of this juggling.

In the beginning, Mondstadt was all new characters and new content, but by Fontaine, there may be only half of the time left for the new characters, and the rest will be the return of old events (Wind Flower Festival, Lantern Festival, Summer Event), the release of characters from other realms (Liyue Baizhu, Mondmika), the appearance and remastering of old characters, and so on.

Fontaine's version of the summer event

This kind of content arrangement also has the advantage of avoiding the length of the plot, allowing new characters to show highlights more intensively, and also allowing old characters to get more opportunities to appear and deepen their impression repeatedly.

Sumeru was a representative of a similar choreography.

If the content of previous versions was like a serialized novel, Sumeru is like a short and self-consistent stage play, with a tight plot and a lot of characters: Alhaithham/Tighnari/Nahida's wisdom and guidance, Cyno's jealousy and hatred, Nilou/Collei's tenderness...... They all played a reasonable and irreplaceable value in the story of saving the grass god, and won the love of many players.

It is short, and it also leaves enough space for the content arrangement of the later stage of Sumeru. For example, through the reproduction of the role, we can take on the residual heat of this "stage play" in time, such as giving festivals and old characters more opportunities to appear......

In my opinion, breaking through the creative ceiling with self-consistent and powerful new content and achieving subtle companionship with more content is a good state for "Genshin Impact" to take into account both new and old characters, and it is also the orchestration strategy they will adhere to in the future.

In fact, from the scene of FES, you can also see the strategy of "Genshin Impact": the new kingdom and content focus on heat and highlights, showing the upper limit of creation; The old country and content, with a focus on companionship and daily life.

The scenes of Fontaine and Sumeru revolve around the main line and the main characters, with clear and profound themes, which are magnificent and grandiose;

But I will also try to construct an ingenious idea such as a "dancing ice wind suite";

The most impressive thing about Inazuma is the delivery of the cat and the lottery under the cherry blossom tree;

Instead of choosing the more recognizable and popular elements such as Dragon and Zhongli, Liyue has set up restaurants such as Crescent Moon Pavilion and Wanmin Hall to decorate the atmosphere of the Lantern Festival and reproduce the golden house in "The Golden House" of "The First Name", which is more like the "bone phase" of the game, carrying the player's past.

Wan Min Tang and cooking gameplay

Dude, is it
real gold

Mondstadt is more everyday, barely highlighting any elements of the version's theme, with more familiar scenes such as the character Jean's office, Klee's bomb site, and the gates of Mondstadt, where many players will "motive" pigeons.

At the city gates, players can bully the pigeons as always, or they can come to the cyber game to atone for their sins and give a piece of wheat to the pigeons kept in captivity next to them.

The process of changing from a pigeon to poultry meat is vividly illustrated

The first day was not a pigeon, it was a duck

It's easier to break the defense of players who have done Mondstadt's Daily Quest

Also, after four years, what makes "Genshin Impact" more impressive may be just a piece of wheat, a paragraph of "The Goddess Splitting Views", and a sentence of "Genshin Impact Activation"...... I don't know when, they have long been integrated into our lives and become a tacit understanding that is touched from time to time.

These things, old and new.

04‍

End

It has been four years since "Genshin Impact" was launched, and while we feel that our heads are like it, and we are beginning to fall into long-term fatigue, we should also see that in the past four years, it has achieved insurmountable achievements in other content games, and has survived many products on the same track.

It is normal for the market performance of a long-term game to fluctuate with the life cycle, especially for a game like Genshin Impact, which focuses on content innovation and character building, and it is expected that some data will drop during the lull period at the end of its version.

So in my opinion, what really reflects the current state of "Genshin Impact" should be the period when each major version/country is at its highest: whether it can break the circle at the climax of the new story and return to the peak of income after the gods enter the card pool may be the key to the turnaround of "Genshin Impact".

The success of this campaign may prove that miHoYo and Genshin Impact still have the ability to break through the content ceiling and create a phenomenal culture, and it will also become an important example of the long-term operation of content games.

I'm sure you're not stingy with the pursuit of quality content, so maybe you can really look forward to what Big Viagra calls "a fresh start for travelers".

On the stage, Big Viagra spoke to the end, and wanted to shout a slogan with the players on the scene: Travelers, see you in Nata.

But when he was about to shout the words, the players in the audience shouted tacitly: Genshin Impact, activate!

After reacting, everyone burst into laughter.

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