In the summer season, domestic animated films such as "Falling Dust", "Umbrella Girl", "Erlang God's Deep Sea Dragon" and "White Snake · Floating Life" have won a good reputation for their novel characters, wonderful stories and exquisite pictures. "Falling Dust" tells the journey of a brother and sister in pursuit of the stars; "Umbrella Girl" shows the story of the umbrella spirit and the craftsman guarding the peace; "Erlang God's Deep Sea Dragon" revolves around Yang Jian's elimination of the Jiao Demon King. These films integrate the fighting methods of immortals and human love, weave a moving story scroll, and combine traditional Chinese culture with modern aesthetics to show a unique artistic charm.

Intangible cultural heritage elements highlight the national style

Guoman's works dig deep into traditional culture,Such as myths and legends、Historical stories、Philosophical thoughts, etc.,And reinterpret from a modern perspective,Make the ancient culture glow with new vitality。 The integration of intangible cultural heritage elements into the film not only enriches the visual effects of film and television works, but also inherits the essence of Chinese culture.

"Falling Dust" constructs a unique mythological worldview with silk thread weaving as the core setting. In the film, the golden thread technique taught by the Weaver Girl to her son Jin Feng is not only a traditional skill, but also a spell that can be used to wrap and fight, heal wounds, and weave mending objects...... This setting elevates weaving and embroidery to the level of cosmic law, allowing the divine and human worlds to be connected through the curtain. The star-hunting journey in the film uses the method of embroidery and refers to the movements of shadow puppetry, and quickly recreates the process of the brother and sister chasing the 28 stars through the scrolling of the scroll, deepening the layering of the story and allowing the audience to better understand and appreciate the charm of traditional Chinese skills.

"Umbrella Girl" brings intangible cultural heritage elements to life through skeuomorphism, and the concept of animism runs throughout. Among them, the prototype of the Qingluo umbrella is taken from the West Lake silk umbrella, using the traditional brush painting process; Taizhou embroidery is a fusion of original silkworm cocoons and hand-embroidery, shuttling through thousands of years under the reflection of light and shadow; The Yue Opera episode "Fairy in the Moon" has a tactful tune, elegant posture, and beauty; There are also velvet flowers that never fade, exquisite ghost work balls, and sand swallow kites that symbolize auspiciousness...... The film reflects on human emotions through artifacts that showcase the skills of craftsmen and the charm of intangible cultural heritage. "Erlang God: Deep Sea Jiaolong" allows the audience to feel the richness and diversity of Chinese folk tales and folk culture by integrating legends such as Erlang Jiao, Wen Zhong divination, Jiang Taigong fishing, and folk cultural symbols such as sugar paintings, dandan noodles, and stone beasts in the water. "White Snake · Floating Life" incorporates many elements of festival culture that continue to this day. The shape and color of the Dragon Boat Festival dragon boat designed by the main creative team refer to the dragon boat in the ancient paintings of the Song Dynasty, and the blue and red color scheme is adopted, which has a strong visual impact.

The presentation of intangible cultural heritage elements such as colorful utensils and changing folk landscapes in the four seasons in film and television shows the charm of traditional Chinese culture, promotes its dissemination and development, and also enables more young audiences to understand and fall in love with the national style and elegance.

Innovative themes reveal real-world situations

In the process of adapting traditional themes, several films reconstruct classics from a modern perspective while retaining the emotional core, which not only gives new vitality to traditional stories, but also reveals various situations in real life. Although these films have different intentions, from the general framework, they all more or less borrow the narrative mode of juvenile adventure stories, full of enthusiasm and impulsiveness, and convey the spirit and belief of never giving up in adversity, and many professionals find empathy in the film.

Based on Taoist legends, Falling Dust constructs a hierarchical realm of gods, with a solemn layout and tone of the heavenly court, symbolizing strict order. In this world, the status of the gods is closely related to the incense of the earth. The gods in charge of wealth, marriage, and scientific research were widely worshipped for their utilitarian nature, while gods of war such as Lingbi Shenjun were gradually forgotten in times of peace. Lingbi Shenjun's blackening and his subsequent actions reflected his questioning of the Heavenly Court system, but his hypocrisy and vanity were punctured by the words of Jin Feng, who had been blinded for many years: If you enjoy more fireworks in the world, do you still want to break the order of this heaven and earth? Such a setting not only adds depth to the story, but also makes the audience think about the personal value proposition and self-identity in Vanity Fair.

The role of Mo Qilin in "Erlang God: Deep Sea Dragon" is the funny role of the whole play, showing the common escape psychology in the workplace. Mo Qilin would rather go to prison than go to work, and he also dreamed of a carefree emperor in prison, reflecting the workplace burnout of some people in real life. And when Mo Qilin discovers that his boss Wen Zhong is trying to use the chaos caused by the Jiao Demon King to achieve the goal of ascending to the throne, the disdain and bravery it shows reflects the importance of maintaining a true self attitude in a complex environment.

The protagonists in these works have gone through a process of growth from confusion to awakening, and convey a firm belief that when faced with difficulties, we should stick to our inner justice and responsibility, rather than escape from reality. The growth trajectories of these characters mirror with their real-life workplace experiences, allowing the audience to find resonance in them.

Effortless forms convey modern ideas

These national style animations skillfully combine traditional cultural elements with contemporary social values, not only excavating rich traditional cultural treasures, such as clothing, food, housing and transportation, poetry and songs, calendars and stars, etc., but also focusing on showing the fireworks in the world, successfully capturing the life of modern people.

In "Falling Mortal Dust" and "Erlang God's Deep Sea Dragon", through the depiction of daily life, such as the habit of the Jinfeng brothers and sisters to play hot pot without adding coriander, and Erlang God's habit of adding more green onions to eat dandan noodles, these details convey the tacit understanding between family members and the desire for family warmth.

At the same time, the work also incorporates modern gender concepts and reinvents traditional female roles. The Weaver Girl in "Falling Dust" is no longer a passive character bound by love, but is set as a brave man who sacrifices her life for the common people. This change makes the image of the Weaver Girl more three-dimensional, reflecting women's sense of autonomy and the spirit of striving for justice. In "Erlang God: The Deep Sea Dragon", the image of the heroic female general in the world also breaks the traditional gender framework and shows the strength and courage of women. Similarly, although Qingdai in "Umbrella Girl" seems ordinary, she "never thought of competing with the sun and the moon, but within the reach of the umbrella cover, she must strive to protect it", which expresses an unswerving heart of protection, even in an ordinary position, she must be conscientious.

Through the transformation of these characters and the design of the storyline, Guofeng Anime not only retains the charm of traditional culture, but also conveys the values of modern society in a relaxed and happy form, especially the concepts of equality, autonomy and responsibility, so that the audience can experience more profound thinking while enjoying entertainment.

Source: Hainan Daily

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