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China's two-dimensional magic capital, why Shanghai?

Zhang Shule 2024/07/31 11:16

Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

Become China's two-dimensional magic capital,

It is an "important thing" for Shanghai.

Where is the two-dimensional shrine in Japan?

Akihabara!

Where are China's two-dimensional demons?

Shanghai.

Why did Shanghai become the magic capital of the second dimension?

Shanghai, why should it be the magic capital of the second dimension?

Can Shanghai become the world's two-dimensional magic capital?


The scorching sun, the continuous high temperature of 39°C, and the wind and rain brought by the typhoon cannot stop the footsteps of ACG "power generation for love".

Throughout July, in just one month, China International Animation and Game Expo (CCG EXPO 2024), BilibiliWorld 2024, ChinaJoy and other leading exhibitions in the animation field appeared in Shanghai one after another, attracting enthusiasts from all over the country to participate in and consume in Shanghai.

These exhibitions with a significant "two-dimensional" label originated in Shanghai and developed in Shanghai, with creativity as the source and consumption power as the direction, showing the attraction of "breaking the dimension".

On July 14, BilibiliWorld 2024, an offline exhibition created by Bilibili, came to an end. In just three days, the exhibition attracted more than 250,000 visitors from all over the country, fueling the economic vitality of Shanghai's "second yuan".

From July 26th to 29th, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) 2024 was held at the Shanghai New International Expo Center.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

According to statistics, 72% of ChinaJoy's audience is 18-29 years old, especially the "Generation Z" group aged 24 and below accounts for about 40%.

In order to meet the consumer needs and cultural habits of "Generation Z", the ·exhibition area of this exhibition has been newly upgraded, covering various categories such as national tide cultural and creative products, FMCG, health, clothing, makeup, home furnishing, skin care and life.

In addition to well-known exhibitions, two-dimensional linkages can be seen everywhere in Shanghai, not only milk tea and fast food co-branded activities, but also game co-branded subways.

Shanghai seems to have become the city with the highest "two-dimensional concentration" in the country.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

How do you view the phenomenon that Shanghai has intensively held two-dimensional related exhibitions within a month?

What are the characteristics of ACG consumer groups and their impact on urban consumption patterns?

In the future, how will ACG consumption further affect and shape the face of the urban economy?

In this regard, Wang Yu, a reporter from Dahe Finance Cube, had an exchange with Shule, and this monkey thought:

Becoming China's two-dimensional magic capital is an "important thing" for Shanghai.

It's not just about a little bit of consumption, or creating a pan-entertainment atmosphere.

ACG exhibitions are held intensively in summer and winter, which is a common phenomenon in the country.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

After all, a large number of ACG fans are students, especially college students, who are the most popular at the moment holding exhibitions.

As the earliest leading city of two-dimensional culture in China, Shanghai, and many international and national animation and game exhibitions are held in summer, which is even more eye-catching.

In fact, ACG culture, as a passion of young people, has always been an important force in Shanghai, along with game culture and e-sports industry, and its purpose is threefold:

The first is to enliven the cultural atmosphere of the city and make the city more youthful and diversified.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

The second is to attract the attention of young people and create conditions for the city to attract talents.

Third, as an urban culture, in terms of retaining young talents, it not only provides more stages in terms of positions, income and development space, but also creates a more relaxed atmosphere in life.

Specifically, there are two main impacts of ACG consumption on urban consumption patterns:

The first is to form the popularity of many trendy toy consumption, which may make a city's consumption more cultural, creative, and attractive.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

The second is to drive the butterfly change of time-honored brands and brands, and form consumption interaction with young people through joint branding or independent innovation, so that a city's consumer demand will appear in a larger incremental market.

All in all, there are deep-seated reasons why the two-dimensional holy land can only be Shanghai.

The biggest impact of two-dimensional consumption on the economic outlook of the city is to see how it fits into the urban culture.

Shanghai has a Shanghainese culture, which itself is a combination of Chinese and Western.

Zhang Shule, China's two-dimensional magic capital, why Shanghai?

As a trendy culture, two-dimensional consumption is a cultural trend of the new generation of Chinese and foreign cultural exchanges and gradually precipitating into a national trend.

This kind of bone fit will make Shanghai younger, more trendy, and more innovative.

For investors and entrepreneurs, it is easier to subconsciously have a stronger intuitive experience of Shanghai's openness and inclusiveness.

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