No one expected that when July came to an end and the summer war gradually heated up, "Peace Elite" and Wu Jing served a hard dish on the shooting track.

On July 27, the battlefield blockbuster "Exciting Battlefield: A Big War" was officially launched.

Different from common gameplay and version of feature films, this film is jointly produced by the game official and the action actor incubation base "Yingwutang" created by Wu Jing, and is almost produced according to the standards of the big screen.

Not only starring Wu Jing, co-starring Xiong Jinyi, Bai Narisu and other professional action actors, but also invited professional martial arts Liu Gang to guide the action interpretation, and military experts such as Teacher Gou Sheng and Captain Yao were present to guide the presentation of military elements.

At the same time, the film was shot in real life, and the filming location was selected as the filming location of famous military-themed works such as "Wolf Warrior 2" and "Changjin Lake" - "Tianmo Film and Television Base" in Zhangjiakou, Hebei Province, and a large number of earth bombs and gasoline bombs were used throughout the process to achieve a real blasting effect.

In fact, you could well think of it as a figurative depiction of the "thrilling battlefield" experience of Peace Elite's new limited-time mode. The story of the film is based on the world view of the game, telling the offensive and defensive battles between the peacekeeping forces and the Ministry of Defense, and the terrain, vehicles and even tactical strategies in the game are also shown to varying degrees.

Soon after the film was launched, it sparked discussions among many "Peace Elite" players and military enthusiasts, from the surprise of Wu Jing's appearance, to the detailed excavation of the film's story, to the affirmation of "worthy of stimulating the battlefield" - it can be seen that the micro-film fully demonstrates the mode characteristics of "cool and exciting enough", which makes many old players want to return to the game, and also makes many new players excited.

In addition, the quality of the film is hardcore enough, which also makes passers-by who don't know the truth directly "ask for the source" in the comment area, and a large number of players have expressed their hope that "Peace Elite" can "make more movies".

Under the heated discussion, the popularity of the movie video of "Peace Elite" also quickly fermented, and it received more than 20 million views on Weibo on the morning of its release. As of press time, the number of views of station B has also exceeded 830,000.

From a long-term point of view, in addition to presenting battlefield blockbusters, Wu Jing actually has more significance in "Peace Elite".

First, Wu Jing was the original commander of "Peace Elite" players, and this cooperation is a continuation and a return. As a result, shared memories and feelings pull back.

Second, with this as a starting point, Wu Jing's studio Yingwutang will also continue to cooperate with "Peace Elite" to bring more surprises to players. This brings more capacity support and the possibility of continuous attention to the brand.

At the same time, the limited-time mode of "Stimulating Battlefield", the real protagonist of this round of supply, has been online for a week and has entered a new stage of achievement acceptance.

Judging from player feedback, the implementation of this limited-time mode is quite good, and the vast majority of players think that the new mode is real and hardcore enough, and even many people have proposed to the official that they hope to make it a permanent gameplay.

With the continuous fermentation of game content and movie popularity, the estimated download volume of "Peace Elite" on iOS has also increased significantly, and the best-selling list has basically ranked in the top 3.

The popularity and user growth data of multiple circles prove that the "hardcore, shooting complex" strategy proposed by "Peace Elite" in 2024 has been the right choice.

Hardcore cool, in the shooting experience on the roll to the end

In 2024, when the explosive growth of new products entering the shooting track, a mature product needs to come up with an experience supply that far exceeds the market average if it wants to grow while maintaining its fundamentals.

Generally speaking, this supply is of higher quality and faster – it must be paradoxically strong.

In the face of this environment, ordinary products will make trade-offs, and "Peace Elite" will have them all.

As early as the end of May this year, at the annual press conference of Tencent Games, "Peace Elite" clearly put forward their annual offensive and defensive ideas: from tactical competitive mobile games to shooting complexes, incubating and carrying a variety of high-quality gameplay to meet more needs and seek growth.

The limited-time mode of "Exciting Battlefield" this time is another key module of "Peace Elite" in the supply of hardcore experience after the subway escape mode. If you look closely, you can see the same methodology in these two very different contents: while ensuring a basic hardcore experience, it is adjusted to be more refreshing and exciting under the framework of "Peace Elite".

Specific to the game, on the one hand, this new mode is obviously different from the previous tactical competition and squad competition mode, and the more dimensional battlefield atmosphere makes the experience more textured, and the game is still the same game, but "more hardcore".

In the "Exciting Battlefield" mode, players play 24vs24 super-large faction offense and defense, and have to engage in intense and intensive firepower exchanges over the ownership of large bases within a limited time.

In a short period of time, more people compete for the same goal in more ways, which leads to a tighter pace of confrontation and greater randomness.

Visually, the mode also emphasizes the realism and immersion of being on the battlefield. From the militarized environment of the battlefield, such as beachheads, lighthouses, and bunkers, to the player's optional fixed clothing appearance, to the details of the appearance of heavy combat vehicles, the more realistic and tough style and overall unity are ensured.

In addition, the class and tactical equipment systems have led to a significant increase in the strategy and operational depth of the mode.

The diverse and clear job positioning combines a variety of professional skills, which on the one hand enriches the player's personal choice and experience, and on the other hand, brings the challenge of game and cooperation.

A variety of realistic vehicles and tactical equipment further enrich the factors that affect the battle situation and combat methods. For example, combat vehicles can provide fire cover for front-line teammates, while helicopters and drones can take aerial strikes against difficult ground attacks, and even launch powerful cluster bombs to kill large areas.

At the same time, the new mode is different from the traditional military massively multiplayer mode, and many settings obviously make the game "more refreshing".

It has a lower threshold and is easier to cool. For example, compared with the design of the host product of the same category, the basic capabilities and special abilities of the troops of the "Stimulating Battlefield" are stronger.

Medics can shoot and dispense medicine from a distance of more than ten meters. At the same time, the medical and reconnaissance units that were only responsible for saving people and watching in the past also have good basic combat effectiveness, and novices can do their own thing, and they don't have to follow tactical cooperation.

Another example is the seemingly sophisticated and obscure tactical equipment, but in fact, it is not strictly presented in strict accordance with the real physical rules and control methods in conventional military games - the strafing of artillery and heavy machine guns will not have super recoil and overheating intervals, and the aircraft cannon even adds a positioning and aiming system.

Some players specifically pointed out that the atmosphere brought by the sound effects in the game is also very strong, and the continuous sound of cannon fire and battle broadcast is continuous, which also makes the "coolness" come faster and more fierce.

In a word, the "Exciting Battlefield" mode continues to add a hardcore experience to the product with lightweight design, transforming Peace Elite from a tactical competitive mobile game to a shooter game complex.

From the success of the previous subway escape and the latest round of positive market feedback, it can be seen that this strategy is correct and effective.

Break the boundaries and "shoot the first brother" in the next big game

Any long-term product will eventually face the problem of retention and growth.

Generally speaking, when a player is tired of repetitive content and a new competitor comes along, that's when the player wavers or even chooses to leave. In the environment where the distribution of version numbers is normalized and new products on the shooting track are constantly unveiled, the problem of how to retain users is even more acute.

"Peace Elite" has been in operation for nearly six years, and QuestMobile data shows that its average MAU in Q1 this year is about 63.55 million, which shows that it is still fully attractive to players. So, what exactly is the strategy behind the game?

In fact, whether it is the cooperation with Wu Jing or the new "Exciting Battlefield" mode, it reminds us that "Peace Elite" is practicing a unique route - breaking the boundaries of the game.

The first is the boundary between subject matter and content.

Observing the evolution of products in recent years, it is not difficult to see that "Peace Elite" has long broken through the limitations of traditional car guns and military themes, and has been involved in fashion, cultural tourism, film and television and other trendy themes in a linkage way, so that the brand has always maintained a young, energetic, diverse and inclusive image.

For example, in the near future, there have been idol girl groups, high-end trams, ancient children's dramas and national style linkage content output.

While expanding outward, they will also expand in the form of content outside of games.

For example, before and after the launch of the "Exciting Battlefield" mode, there were 3D animated feature films, KOL commentary and evaluation videos in the hardcore military field, and then there were live-action movies starring Wu Jing.

These contents can reach more users and improve players' experience of the topic from multiple dimensions. For example, military story drama film + Wu Jing movie + hardcore KOL short video and live broadcast can tell the background story and characteristics of the mode, shape the hardcore feeling in multiple scenes with different audio-visual languages and media, and form heat in more circles.

For example, the tidbits of this movie can also be used as scattered communication materials to continue to attract traffic in the middle and late stages of the game mode.

Secondly, there is the boundary of gameplay.

Specifically, we can see that "Peace Elite" has been focusing on bringing a differentiated shooting experience, from tactical competition, small-scale team competition to looting and evacuation, to massively multiplayer confrontation, etc., so that this product has gradually turned into a "shooting complex" that carries a variety of high-quality gameplay.

By adaptively transforming the gameplay and incorporating new elements, a variety of gameplay methods not only "landed" in the game, attracting more types of new players, but also bringing a continuous and rich experience to the old players of "Peace Elite".

Just like the "Exciting Battlefield" mode this time, not only makes the product form of "Peace Elite" richer, but its hardcore and diversified gameplay has also made many shooting circle anchors have left Amway, effectively attracting peripheral players to enter the experience.

Finally, there is the boundary of the terminal.

It's easy to overlook, but the extension of the terminal is actually the cornerstone of integrating new content and new gameplay. Looking back at the history of "end-to-end hands", from MOBA, tactical competitive shooting, to party games, gold withdrawal gameplay, etc., all of them have opened up a new market after entering the mobile platform.

"Peace Elite" has been using mobile devices as a carrier, constantly breaking through the technical limitations of mobile terminals, to carry more content on PC and home console platforms, and meet the needs of mobile game players - according to QuestMobile data, the number of active mobile game users reached 659 million in February this year, a year-on-year growth rate of more than 12% - which is of great significance to many gamers who pursue portability and prefer to use mobile phones to experience games.

In Gyro's view, it is through these methods that each iteration of "Peace Elite" expands the boundaries of the product in different dimensions, and forms a joint force to make the game carry more and more shooting gameplay, culture and life experience, so that both new players and old players have a long-term freshness of the product, have a desire to try and explore, and finally make the game win the favor of users at different times.

epilogue

Looking back, the cooperation between "Peace Elite" and Wu Jing this time, as well as the launch of the "Stimulating Battlefield" mode, can be regarded as a representative part of the long-term development of an evergreen product.

In the short to medium term, the "Exciting Battlefield" mode not only successfully activates players who are interested in this super-large confrontation experience, enriches the game experience, but also makes the "hardcore" side of Peace Elite more deeply rooted in the hearts of the people.

From a long-term perspective, these actions reflect Peace Elite's strategy to broaden the product form, and at the same time, it also brings us more room for imagination: heavy themes and gameplay can be successfully implemented in the game, attracting more and wider users. On top of that, what else can Peace Elite do in the future?

Gyro believes that on the basis of continuously broadening the boundaries of the game form, the content ecology of "Peace Elite" will become the key to maintaining and expanding this advantageous barrier.

The unitized and characteristic gameplay and content in Peace Elite can meet the content needs of more users outside the game with the help of its rich external content ecology, including more subdivided events, derivative peripherals, brand linkage, etc.

The "Super Body Confrontation" feature gameplay launched by the previous game attracted a large number of players when it was launched, and the Super Body Confrontation project was also added to the official "Peace Spirit United Kingdom Anchor Open" held last year, and a series of in-depth linkages were also carried out in combination with the Super Body gameplay, making the mode more deeply rooted in the hearts of the people.

In this way, a new model affirmed by players and a new gameplay verified is likely to be just the beginning for today's "Peace Elite", and its future will have multiple divergent extensions, as well as the possibility of re-convergence in an unexpected industrial chain link one day.

I have to say that "Peace Elite" has been leading the shooting mobile game track for more than 5 years, but now we still see that this "big brother" product continues to roll itself and constantly explore the boundaries of game products. I believe that the future of the market also belongs to such products.

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