2024/07/28 21:49
The "king of games" on ChinaJoy is it!!
2024/07/28 21:49
At this year's ChinaJoy, the Snapdragon Theme Pavilion once again became the focus of the audience. As the only brand to cover the entire venue, Snapdragon joined hands with dozens of brands such as operators, mobile phones, laptops, game studios and car manufacturers, so it attracted the attention of many gamers and visitors.
Whether you are a gamer, a digital enthusiast, or an ordinary passerby, you will be familiar with "Snapdragon", from the third-generation Snapdragon 8 mobile platform to the fourth-generation Snapdragon Extreme cockpit platform (Snapdragon 8295), from the second-generation Snapdragon XR2 platform to the Snapdragon X-series PC platform, you may be able to see Snapdragon in every intelligent field you pay attention to.
Over the past year, Snapdragon has iteratively updated products in various fields at an astonishing rate and rewritten our smart lives. With the widespread application of generative AI in the Snapdragon ecosystem, the intelligent ecosystem is entering the next stage, and the best stage to showcase these changes is ChinaJoy.
This makes me wonder, what new surprises and experiences will this year's ChinaJoy Snapdragon bring?
When you come to the Snapdragon Theme Pavilion, the first feeling is "big", and the Snapdragon that encompasses the entire E4 Pavilion not only leaves enough exhibition area for itself, but also prepares its own display area and experience area with dozens of partners. Therefore, you can not only see the presence of Snapdragon in every corner of the Snapdragon exhibition hall, but also the booths of the four major operators, Lenovo, Xiaomi, Honor, OnePlus, iQOO, Red Devil, ROG, NetEase, Xishanju, PICO and other manufacturers.
Because the Snapdragon Theme Pavilion gathers first-tier manufacturers in various fields, you can experience the latest games, mobile phones, PCs, and XR devices without leaving the exhibition hall, and it is rated as the "coolest pavilion" by some players. In the Snapdragon Theme Pavilion, you can intuitively feel the changes that technological development has brought to entertainment and life, and at the same time, you can also feel the ubiquity of Snapdragon.
This also subverted the cognition of many first-time visitors to ChinaJoy, many people thought that Snapdragon only made achievements in the field of mobile phones, but did not expect that from mobile phones to PCs, from XR to intelligent car cockpit systems, Snapdragon can be seen, as if a set of ecology across multi-form smart terminals has been built.
In the Xiaomi exhibition area of the Snapdragon Theme Pavilion, you can see a series of smart terminals based on the Snapdragon platform, including Xiaomi mobile phones, tablets, Xiaomi SU7, etc., forming a "life" intelligent ecosystem through wireless connection. With the cross-terminal interconnection feature supported by the Snapdragon platform, users can easily "stream" the software running on a terminal to the tablet or in-car system in the car, whether they want to play games on a large screen, or let the car machine "cut songs in seconds", or use different terminals of the Snapdragon platform to play games together, with the help of Snapdragon's cross-terminal interconnection capabilities.
For a long time, Snapdragon has been promoting an intelligent ecosystem that connects multiple scenarios such as people, cars, homes, and offices, so that users can enjoy a smart life without having to repeat what they have just done. For example, when you plan to leave work but still have some work to do, you can transfer the files from your Snapdragon PC directly to your phone or tablet through the interconnection system, without having to look for a USB flash drive or upload a network drive. In the future, with the further improvement of Snapdragon's device-side AI performance, it is not a fantasy to work directly on mobile devices through voice processing.
The excellent interconnection experience has also attracted many players to stop and praise it, and some viewers bluntly said: "When you are playing a game on a tablet, and suddenly a notification pops up on your phone, you will really feel busy, but with the interconnection system, you can easily handle the work or notifications on another smart terminal on different devices such as tablets or PCs, and you no longer have to carry your mobile phone everywhere, which feels very easy and convenient." ”
With the increase in smart devices, we need an easier and more convenient system to manage these devices for us, so that users can handle the affairs of other terminals on any smart terminal, so that life is no longer limited to any smart device.
However, the Snapdragon cross-terminal interconnection ecological experience is not the only popular project in the venue, and the "Snapdragon XR Fantasy Journey" jointly created by Qualcomm and its partners has made players say "can't stop". Once you're in a Snapdragon sports chair and wearing an XR device, you'll be able to take a first-hand look at the critically acclaimed Honkai: Star Railroad's Pinocone's "Golden Hour" and relive the game's classic story.
While many gamers are amazed by the immersive experience brought by XR devices, hardcore gamers focus on the XR devices themselves, and you will find that XR devices are not connected to other smart devices, but are streamed wirelessly. Friends who have played VR game devices should know that in the case of extremely complex wireless signals and a large number of streaming devices, wanting to stream wirelessly is tantamount to "fooling dreams".
However, using the latest 5G-Advanced technology, Qualcomm has cooperated with Shanghai Telecom and ZTE to connect Snapdragon X80-equipped terminals and MiFi with the PICO4 Pro with Snapdragon XR2, so that all players can feel the shock of smooth and high-quality game graphics at the same time.
Just looking at the live demonstration, you may think that Snapdragon is showing off its skills, but in fact, it represents a new breakthrough in the XR field and 5G field of Snapdragon. Whether it is high-performance chips that support local computing or stable and fast wireless connectivity, it will become the cornerstone of the next generation of XR devices and accelerate the adoption of XR technology in different fields.
For example, XR demonstrations for large-scale exhibitions, augmented reality games for multi-person battles, and remote collaboration for outdoor work are either difficult or impossible to achieve in the past, but with the help of the new generation of 5G-A and other technologies, they can be easily done, so that large-scale XR systems can be quickly deployed in various indoor and outdoor spaces, unleashing the potential of XR devices and enabling them to be applied to more fields.
The intelligent ecosystem has been closely linked to our lives, and Snapdragon, as the cornerstone of the intelligent ecology, is also shaping a more intelligent and free ecology for us, so that users can enjoy the convenience brought by intelligence at any time and in any scene. Therefore, it also allows us to see a number of smart terminals in the Snapdragon Theme Pavilion, showing the smart future at our fingertips.
Xiaomi, Honor, OnePlus, iQOO, Red Devil, Nubia, Meizu, Realme...... The Snapdragon Theme Pavilion brings together more than half of the mainstream mobile phone brands, and the number of exhibiting brands can be seen from the position of Snapdragon in the smartphone ecosystem. However, many people may be curious, why has Snapdragon become the flagship phone of choice for almost all mobile phone brands? And how to bring more experience improvement to mobile users? In the booth of the Snapdragon Theme Pavilion, we found the answer.
As the most popular smart terminal at present, users of flagship mobile phones have always been looking for extreme performance, and in the past, the Snapdragon mobile platform often represented higher performance and better experience, making it the best choice for flagship mobile phones. From everyday use to in-depth gaming, and now generative AI support, the Snapdragon mobile platform has never stopped.
Taking game performance as an example, in 2020, when Genshin Impact was just released, the Snapdragon 865 became the best mobile platform for gaming with 60 fps in one fell swoop, and when the time comes to 2024, the third-generation Snapdragon 8 will be able to run large games such as Genshin Impact stably at 120 fps.
How did Snapdragon do it in just four years with a direct doubling of frame rates, and new features such as hardware-level real-time ray tracing and Unreal Engine 5? In addition to the reform and optimization of the chip architecture, which greatly improves the performance of the mobile platform at the hardware level, Snapdragon's continuous innovation in game engine technology is also crucial.
The first is to optimize the hardware and combine it with the most advanced semiconductor process technology to exponentially improve the performance of the CPU and GPU. If you're an old user of flagship phones, then you may find a counterintuitive situation: the performance of the phone is improving, but the battery life is increasing. Snapdragon continues to use leading power management and other technologies, combined with the most advanced semiconductor manufacturing process to produce chips, greatly improving the energy efficiency ratio, so that the performance and battery life can coexist.
Hardware optimization is only one of the reasons for Snapdragon's success, and with the widespread application of deep learning and other technologies, Snapdragon has not stopped upgrading its software ecosystem, and upgraded Snapdragon Elite Gaming again on the third-generation Snapdragon 8 mobile platform. Qualcomm's pre-launch Snapdragon Technology Awards at ChinaJoy highlighted three new features: Adreno Image Motion Engine 2.0, hardware-based real-time ray tracing, and Unreal Engine 5 Lumen and Snapdragon Adaptive Game Quality.
With three new features, the third-generation Snapdragon 8 mobile platform gives the phone more powerful gaming performance, not only supporting up to 240fps game frame rate output and 8K resolution graphics, but also providing stronger hardware real-time ray tracing than the previous generation, which is a feature that is only supported by RTX series graphics graphics cards even on the desktop, which can build realistic light and shadow effects in games, greatly enhancing game picture performance.
Don't think this is just a gimmick, among the game manufacturers exhibiting in the Snapdragon Theme Pavilion, NetEase's popular mobile game "Against the Cold" has already achieved ray tracing support, and interested friends can experience it.
In addition to making great progress in the field of mobile phones, Snapdragon has not stopped in other fields, PC, XR, tablet computers, whether it is the mainstream or niche smart terminal market, you can see the traces of Snapdragon. In September 2023, Snapdragon released the second-generation Snapdragon XR2 and first-generation Snapdragon AR1 spatial computing platforms, providing a range of technical and hardware support for XR manufacturers.
Compared with the first-generation Snapdragon XR2 platform, the second-generation GPU performance is increased by 2.5 times, the energy efficiency is increased by 50%, and it supports 3K*3K ultra-high-definition reality, while also using new technologies such as Snapdragon Gaming Super Resolution, Visual Cluster Rendering, and Space Warp to further improve gaming performance and user experience. In addition, the company launched the Snapdragon AR1, the first spatial computing platform designed specifically for AR devices, with a host of new technologies and designs that allow AR devices to enter the fast lane of development.
At the same time, Snapdragon has also made the biggest revolution in the PC space, with the new Snapdragon X-series platform not only improving hardware performance across the board, but also achieving a leap in energy efficiency and AI performance, surpassing competitors such as Apple and Intel in one fell swoop. With the newly designed high-performance and low-power NPU, the Snapdragon X series PCs can meet the needs of deploying AI large models on the device side, further strengthening the universality and security and privacy of AI.
Of course, it is not only PCs that have been blessed by AI, but also Snapdragon platforms in XR, mobile phones and other fields already have their own AI technologies, using industry-leading NPU cores and AI technology, Snapdragon has been able to realize the full deployment of AI, so that all users can enjoy the convenience and efficiency brought by AI technology.
With these new platforms and technologies, Snapdragon is building a mobile high-performance, low-power smart ecosystem, so that gamers are no longer tied to their computer desks, and can get a gaming experience comparable to PC games anytime and anywhere through mobile phones, tablets, and XR devices. From the cross-terminal interconnection demonstrated by Xiaomi terminals to the 8KXR game screen experience with the help of 5G-A, it can be said that Snapdragon presents us with the future of the wireless intelligence era.
Although many of the hype about AI describe it as a revolution in productivity, not all manufacturers focus on training AI as a "cow horse", but rather hope to make it a "partner" for users. Therefore, in the Snapdragon Theme Pavilion, Snapdragon teamed up with 24 Studios and NetEase Fuxi Lab to create a new AI assistant for "Naraka: Bladepoint Mobile Game", showing us another possibility of AI.
Different from the text-based conversational AI you often see, the AI assistant of Naraka: Bladepoint Mobile can recognize the player's voice commands and conduct real-time voice communication with you, which can not only help you search and send loads during the game, but also cooperate with the group, cover the retreat, and act as a bait to provide players with all the help they can.
Such an "intimate" AI assistant made many players who tried the game on the spot shout: "NetEase I want this, when will it be launched?" ”
In fact, this is not the first time NetEase has created an AI assistant, as early as two months of the "Against the Cold" mobile game, NetEase customized for users to "AI play", not only can team up with players to play the book, but also chat and interact, so that "social fear" can also easily get off the group book, enjoy the happy game at any time.
However, unlike the AI assistant on Against the Cold, the AI assistant in Naraka: Bladepoint Mobile has a lot of new features. Thanks to the powerful AI computing power of the third-generation Snapdragon 8 mobile platform, the ability to run voice AI large model inference on the device side allows the AI to respond to the player's instructions in real time, which is especially important in real-time battle games such as Naraka: Bladepoint.
I think over time, it will soon be difficult for us to tell whether our teammates are humans or AI in the game, and if you think about the opening game in the middle of the night, all AI except yourself, it seems quite exciting.
In addition to accelerating the implementation of AI applications in the entertainment field, Snapdragon has not fallen behind in terms of productivity, such as Copilot+ and Lenovo Xiaotian on AI PCs, etc., which use the AI performance of the Snapdragon X series to achieve the deployment of end-side AI large models, providing users with AI support anytime and anywhere.
On micro smart terminals such as mobile phones, the third-generation Snapdragon 8 mobile platform not only supports device-side AI deployment, but also provides a series of optimized AI models such as Wensheng diagram for manufacturers' reference and call. With Snapdragon's rich accumulation in the AI field, mobile phones, XR and other manufacturers have achieved twice the result with half the effort in the development and deployment of AI applications.
Nowadays, most flagship phones already provide AI features such as Wensheng diagrams, document summaries, and magic elimination (camera), and Snapdragon is also working hard to popularize AI features. The third-generation Snapdragon 8s mobile platform and the third-generation Snapdragon 7 series mobile platform launched in the first half of the year have already supported a number of generative AI features, covering various price points from 1,000 yuan to 10,000 yuan, allowing most users to catch up with the trend of generative AI as soon as possible.
As the hottest topic in the past two years, AI is gradually changing our lives, from entertainment to work, from learning to life, AI has gradually penetrated into our surroundings in places you can't see. Maybe one day you will find that your mobile phone can understand and execute continuous multiple instructions, don't panic, your mobile phone is not "refined", but just upgraded to the latest AI model. By the way, Xiaomi's little love assistant is about to complete the upgrade, and you can experience it at that time.
AI has long become one of the cores of the intelligent ecosystem built with the help of Snapdragon, and the improvement of the experience of imaging, gaming, audio, and daily use is inseparable from the help of AI. For example, using AI algorithms, the mobile phone can complete a series of operations such as focusing and dimming faster, so that ordinary people can also take good photos at hand, and AI will also adjust the system according to your usage habits to ensure that the mobile phone is always in the best condition and responds to your needs.
In the future, Snapdragon AI is expected to participate more widely in all chains of the intelligent ecosystem, cooperate with the intelligent interconnection system, and eventually form a cross-terminal intelligent assistant with "intelligence", saving users a lot of time and energy, although this is just my personal guess, but I think everyone will look forward to such a vision to be realized.
If we look back at ChinaJoy 2024 in the future, we may find that many common technologies around us have already been displayed, and the Snapdragon Theme Pavilion shows us an intelligent world from the future through rich display content and innovative technology applications. In this world, all smart devices can be connected, and with the support of AI, we can solve many problems with just our mouths.
After visiting the Snapdragon Theme Pavilion, the biggest impression is probably that Snapdragon not only brings excellent enjoyment in terms of entertainment experience, but also promotes the development of the entire electronic entertainment industry through continuous technological innovation. From a series of features that are closely related to the player experience, we can see that Snapdragon has always worked together with users and brought more value and convenience to users.
I have reason to believe that with the continuous advancement of Snapdragon technology, the smart ecosystem will become more complete and diversified. Whether it is in the field of mobile devices, PCs, XR devices or smart cars, we expect Snapdragon to continue to improve the Snapdragon smart ecosystem to provide users with a better smart life, and continue to lead the trend of technology to present us with more possibilities.
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