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If you want to say what are the most beautiful projects of NetEase in recent years, it must have the name of "Naraka: Infinite".

As a key project of NetEase CEO Ding Lei, this product has been successful since its launch in 2021: the sales volume of the buyout exceeded 20 million copies in less than 2 years, breaking the domestic record; After switching to free, the number of users exceeded 40 million in just 3 months; The game has become a frequent visitor to NetEase's financial report, and Ding Lei often stands for it, and he also gave 100 shares of NetEase shares to players at the offline trial meeting.

Today, after the launch of "Naraka: Bladepoint Mobile Game", it directly entered the top three best-selling iOS games, which can be regarded as establishing the commercial value of the game in the NetEase system. Considering that the game itself takes the route of fair competition, and has made some commercial content hand-to-hand exchanges, it can rush to this level on the first day, and its new entry may have reached an exaggerated number.

According to the public store information, the downloads of various channels are: Douyin 2.4 million, TapTap 3.57 million, Haoyou Kuaibang 1.06 million, Huawei 1.74 million, OPPO 4.2 million, VIVO 2.48 million, B station 300,000...... And that's just for Android.

Even NetEase's own office server can't hold it up - due to the large number of downloads, the technical support department of NetEase Games recommends that everyone download at a staggered peak.

Under such a large-scale user introduction, the user reputation of the product is also not bad, with a TapTap score of 8.9 points and a good game of 8.6 points.

Although the game still has some problems in terms of performance optimization and graphical performance, many users have affirmed the redesigned operation logic - while reducing the entry door, it still retains the fun of the game in action competition as much as possible.

The game not only does auto-pathfinding and auxiliary battles (auto-battles), but also makes AI teammates that can be automatically filled for matchmaking. The team also added voice control to this AI teammate, which can listen to the command and cooperate, and can also make small talk with the player. I have to say that if this design can be made, the imagination space is really large.

It's also worth noting that the game also has a vertical screen mode (Moonflower Mirror) as a sales display for core payment points (skins). This mode will randomly match various costumes and accessories for designated heroes, and play a role similar to that of a clothing store shopping guide. Considering that the game was quite successful in bringing skins on Douyin e-commerce, at the Douyin 618 E-commerce Festival, it rushed to the second place in the overall list with a single sales of 40 million, and this model may also be because it has to take care of more sales scenarios.

In the end, we will find that the gameplay of Naraka: Bladepoint has indeed become more and more diverse, and the coverage is becoming more and more extensive. For example, the PVE gameplay in the mobile game allows players to team up to besiege the high-difficulty man-machine world boss, and increase the crusade rank and obtain corresponding rewards according to the crusade points; Another example is to do 2v2 and 1v1 arena gameplay, allowing players to skip the early development link and directly enter the core battle; Even the game has made things that can only be found in MMO games, such as lifting high, sitting on chairs, expressing affection, and forming gangs to participate in operational activities.

Now it is very inaccurate to say that this product is a martial arts chicken, and it is obvious that it has greater ambitions.

Friends who have read previous related reports should know that "Naraka: Bladepoint Mobile Game" can be said to be full of resources in all aspects: with NetEase's family-like linkage, "Against the Cold", "Egg Boy Party", "Onmyoji", "Decisive Battle!" Heianjing", "Peak Speed" and other products are listed; Cross-border cooperation such as Happy Valley, AutoNavi Map, Ele.me, and Ctrip are also readily available.

Compared with the end game period of "Naraka: Infinite", the external is not optimistic, and there are many internal doubts, and the situation that there is only one "Onmyoji" demon sword Ji linkage character on the first day of the launch, which is really embarrassing. And after the team persevered under tremendous pressure, it was time for them to reap the fruits of victory.

Interestingly, after the launch of a number of successful products, Lei Huo's presence in NetEase seems to be getting stronger and stronger: after the return of Blizzard games, Lei Huo is fully responsible, and the marketing style of NetEase games has begun to follow the direction of the mobile game "Against the Cold", as well as the previous two-dimensional GTA concept "Codename: Infinity", and the Xianxia stand-alone game led by Gong Changjun (Gu Jian producer), all of which have brought Lei Huo's momentum to an unprecedented height - in addition to NetEase games, Everyone also began to consciously mention, "This game is made by Thunderfire." "

In recent years, we can also feel that although NetEase Games is large, it has always been a R&D company, whether it is the product itself or marketing ideas, compared with the general large manufacturers, it is more radical and bold. Including "Sixteen Voices of Yanyun", "Broken Land" and "Marvel Brawl", you will find that in each cycle, NetEase has several products that look different and are worth mentioning.

After the tenth year of the 520 press conference, the words of game lovers may not be a slogan for NetEase.

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