Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

miHoYo,

Gamble without stud!

Tencent Games always wants to make the next "Honor of Kings".

miHoYo always hopes to reproduce the miracle of Genshin Impact.

However, "Yuan Dream Star" did not realize its dream.

"Jeopardy Zero" seems to be returning to zero.

Although, as soon as it was launched, it was constantly searched.

01 "Jeopardy Zero" pays tribute to "Street Fighter"?

DataEye, a data research agency, estimates that the revenue of "Jeopardy Zero" may reach $1 billion in the first three months after its launch.

In the beta phase, it has already broken miHoYo's own record with 46 million pre-orders, and became the third best-selling iOS player on the day of its launch, which is the best result for a two-dimensional game.

What's more critical is that on the same day, there were no less than ten related hot searches on Weibo, and Genshin Impact was not as fierce as it.

And this game is subversive enough.

"Jeopardy Zero" has done a lot of work on the "sense of impact".

Its producer, Lee Jin-woo, has said on several occasions that the Street Fighter series was an important source of inspiration for Jeopardy Zero.

At the same time, with the launch of this product, it is no surprise that the gamers of the second yuan have torn up again.

Unexpectedly, in the end, Jeopardy Zero and boredom were linked.

After it was launched, the game circle thought that it was normal for "Jeopardy Zero" to be on the hot search, and it was possible to be on many hot searches.

But I never expected that discussing whether the game is "boring" or not is the most discussed by players.

In order to lower the threshold for getting started, a lot of gameplay learning content has been added to the early process of "Jeopardy Zero", which is equivalent to lengthening the tutorial of the novice village, which makes the early stage of the game boring.

"Jeopardy Zero Boredom" finally appeared on the hot search, which may have something to do with it.

At the same time, as a blockbuster game that broke miHoYo's own record with 46 million pre-orders in the beta stage and topped the IOS free list of more than 100 countries on the eve of the open beta, "Jeopardy Zero" had a surprising reversal after its launch.

02 The mystery of the rating of driving high and walking low!

On the first day of launch, what happened simultaneously with it was the rapid decline in the score of "Jeopardy Zero".

On TapTap, a community of gamers, the rating of Jeopardy Zero once dropped from a high score of 9 to a low of 5.4.

It then began to recover slightly, to a low score of 6.2.

Foreign media Gamespot gave "Jeopardy Zero" a score of 7, which is just passing, and thinks that the game's grid-based puzzle solving is very boring, and ordinary battles are too simple and boring.

In addition, since the beginning of this year, miHoYo has erupted into fierce conflicts with players.

Since the end of January, the official accounts of "Genshin Impact" on Douyin and Bilibili have begun to see a large number of players taking over.

Among them, the number of fans of Douyin's official account has dropped from more than 11 million to about 8 million, and the keyword of "Genshin Impact Fans" rushed to the hot search on Weibo for a while.

This kind of getting farther and farther away from players is also considered by public opinion to be one of the reasons why "Jeopardy Zero" is going high and low this time.

Looking at this word-of-mouth change, did miHoYo miss this time?

Why did Jeopardy Zero choose to make an action game that bored players?

What does miHoYo want to "bet" on "Jeopardy Zero"?

In this regard, Chen Qijie, a reporter from the Economic Observer, Xie Silin, a reporter from Times Finance and Economics, had an exchange with Shule.

miHoYo wanted to be a Street Fighter, but was dumped a few blocks.

The word-of-mouth change of Jeopardy Zero comes from the fact that its gameplay is not consistent with the previous Genshin Impact and Hontie in addition to the second dimension.

At the same time, its action game style makes many players uncomfortable.

03 Chinese players, don't like action movies?

After all, action games have always been a less-explored area in the field of online games, and the gaming habits of domestic players have not been developed.

The king of action games, CapKong, is there, and the operation is too complicated, so it can only be reduced to the "double dragon" experience, which is in line with the characteristics of online games and the general ability of players at this stage.

The action scenes of online gamers are actually all kinds of gorgeous skills, and there is not much room for micro-manipulation, even if it is an e-sports game, the sense of blow is actually not strong enough.

Therefore, the exploration of this aspect is also a process of incubating habits, which can only be gradual and gradual, and cannot be rubbed at the beginning, too beyond the current rhythm of the times.

These have caused a reversal of its reputation.

From "Honkai Impact 3", which explores action scenes, to "Jeopardy Zero", which wants to enter the deep water area of action games, is all incubating user habits.

Fortunately, online games can be continuously upgraded.

Therefore, as players get used to it, the intensity of the sense of impact can also increase with the version update.

Whether the social platform loses followers or not is not necessarily related to the number of players in the game itself.

The various problems that have occurred in Genshin Impact before do represent a certain "domineering president" style of the new generation of game companies in handling relationships with players and absorbing players' opinions.

This is related to the style of Cai Haoyu, the founder of miHoYo, and the corporate character formed under his influence.

However, the word-of-mouth reversal in the performance of the new game has nothing to do with it, but players are unable to adapt to the style of action games, and their expectations have turned into disappointment.

What does miHoYo want to do?

04 Gambling but no more studs!

I have to say that miHoYo does have an element of gambling.

Crash three trial-and-error action games to accumulate experience; It's like Genshin Impact's trial-and-error open world and multi-terminal data exchange; It's all gambling, betting on areas that others don't do or dare not try, to break through.

After all, online games require more trial and error, rather than the ultimate single product under the hammer of a single-player game.

However, with the resignation of Cai Haoyu, miHoYo's painting style has changed.

From the "Genshin Impact" mode of ten years of sharpening a sword similar to Blizzard games in the past, it has returned to the "Honkai" mode of multi-point attack.

Therefore, the change in miHoYo's playing style is in line with the trend of the game industry, and it is not contrary to the quality of games.

After all, miHoYo did not make shoddy work, but only accelerated the speed of trial and error.

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