The game "Palworld" exploded around the world, and a joint venture was established to expand new IP fields
With the global popularity of Palworld, an open-world survival game, developer Pocketpair, Sony Music Entertainment and its subsidiary Aniplex Co., Ltd. have announced that they will form a joint venture called "Palworld Entertainment" to further diversify the popular IP of Palworld.
Since its launch, Palworld has quickly attracted the attention of players around the world with its unique monster collection, survival adventure and other elements. The game sold more than 6 million copies in just four days, and the number of concurrent users on Steam reached 1.86 million. However, the game's huge success has also been plagued by controversy, especially the similarity to the classic Pokémon series, which has sparked extensive discussion and intellectual property disputes.
In the midst of this controversy, Nintendo took copyright action that resulted in the removal of a mod video showing the transformation of partner creatures from Palworld into Pokémon due to a DMCA warning. Despite this, the CEO of Pocketpair said that the game has passed the legal risk review and has no intention of infringing on the intellectual property rights of other companies.
Palworld Entertainment was born to further strengthen Palworld's domestic and international licensing business and accelerate its global diversification. The joint venture will cooperate with Sony Group, and in addition to bringing more development possibilities to the IP, it will also cooperate in series for the game development part.
The establishment of Palworld Entertainment marks the further expansion of the Palworld IP. In addition to the game itself, the joint venture will also be responsible for promoting and distributing a large number of merchandise related to the game IP. It is reported that "Palworld" will be exhibited at the "Bilibili World 2024" that opened in China on July 12, and a variety of peripheral products will be launched for players to choose from.
Although Palworld has faced some controversy, its global explosion and the formation of joint ventures have undoubtedly provided a broader space for its future development. As the Palworld IP continues to expand, players can look forward to more related products and experiences.
Many players have used 3D printing technology to produce a large number of related peripheral products, which not only reflects the great enthusiasm of the Chinese market for this game, but also reflects the activity and innovation ability of Chinese players in the creation of game cultural derivatives.
However, after the establishment of Palworld Entertainment, there may be a tightening of the field of Palworld's self-made merchandise. While 3D printing provides players with creative freedom, there are also copyright issues involved.
However, the popularity of homemade merchandise shows that there is a huge demand for Palu-related goods in the Chinese market. The establishment of the joint venture and the further development of the IP can officially enter the Chinese market and launch officially licensed peripheral products to meet the needs of players and standardize the market order.
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