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Black Fairy Sword: Wonder Hero? It can be done!

Zhang Shule 2024/10/25 09:12

How many people are looking forward to The Legend of Sword and Fairy?

How many people are looking forward to Black Fairy Sword: Wonder Man?

The explosion of "Black Myth: Wukong" made China's super IP feel like a drama again.

As a result, the 30-year-old Sword and Fairy Wonder was heavily betted.

500 million yuan gambling on the fairy sword, and the black myth will reappear within the year?

Zhang Shule, Black Fairy Sword: Wonder Hero? It can be done!

Recently, CMGE announced that it had entered into separate subscription agreements with each of the three subscribers on October 10, 2024.

The placing of approximately 106 million shares at a subscription price of HK$0.9 per share and the closing price of HK$0.91 per share on the date of the subscription agreement, representing a discount of approximately 1.10%.

CMGE estimates that the total and net proceeds from the subscription agreement will be approximately HK$95.2 million and HK$94.2 million respectively.

CMGE told the media that the net proceeds from the subscription will be used to further enhance its IP game publishing and development business, mainly referring to the self-developed game "Sword and Fairy World".

"Sword and Fairy World" officially ushered in the fourth test on October 15.

CMGE said that since the launch requires more promotion costs, it needs to replenish reserve funds.

This game, which was previously scheduled to be tested on October 10, is the world's first open-world cross-terminal game with the theme of Chinese style Xianxia based on the IP of "The Legend of Sword and Fairy".

Zhang Shule, Black Fairy Sword: Wonder Hero? It can be done!

At present, it has been self-developed for three years, and this test should be its final test, and the game is planned to be launched within the year.

Up to now, the R&D investment of "Sword and Fairy World" has exceeded 300 million yuan, and the R&D personnel of Mantianxing Studio, who are responsible for the development of the game, have reached 240, and CMGE has also equipped dozens of publishers for it.

In addition, in September this year, CMGE acquired the intellectual property rights of "The Legend of Sword and Fairy" worldwide except Chinese mainland from Daewoo Information, a Taiwan game company, for RMB18.3 million and 38 million new ordinary shares of CMGE.

After calculation, the transaction price is equivalent to more than 76.6 million yuan.

CMGE said: "After we acquired the domestic copyright of Xianjian IP, it is our goal to obtain the global copyright of Xianjian IP and make the copyright chain of Xianjian complete, and it also paves the way for Xianjian IP to better go overseas in the future." ”

Calculated in this way, CMGE's heavy bet on the fairy sword has reached around 500 million.

Zhang Shule, Black Fairy Sword: Wonder Hero? It can be done!

However, it is not a loss, after all, the asset-light Xianjian IP licensing business has become the key direction of CMGE.

From 2021 to the first half of 2024, CMGE's cumulative revenue from IP licensing business will be RMB827 million, and it attributes these changes in revenue to the licensing cooperation business of IP such as Xianjian.

In terms of game IP operation, CMGE can obtain a one-time IP licensing fee and game turnover share by licensing the Fairy Sword IP to other game manufacturers.

In terms of film and television IP operation, CMGE also joined hands with iQiyi, Tencent Video, Penguin Films and other companies to launch a number of film and television dramas based on Xianjian IP in the first half of this year.


What do you think of the current market potential of this type of open-world multi-platform game, and has the competition become fiercer?

In addition, Fairy Sword is already a classic IP with a history of 30 years, can the value of this IP still be played?

In this regard, Chen Qijie, a reporter from the Economic Observer, had an exchange with Shule, and the monkey thought:

Although the fairy sword is classic, it is a zero-based start, and it is extremely difficult to turn the tables.

The open-world experience of "Sword and Fairy World" is still difficult to say.

With Genshin Impact Zhuyu in front, how to find a unique positioning and a unique experience will determine the success or failure of "Sword and Fairy World".

After all, as a super IP, the fan base of Fairy Sword is fragmented.

Most of the gamers are gamers around the year 2000, and now they are middle-aged, and they may have limited time and energy to enter the game world, and they may pay for a single machine that takes a short time, but they have no time to spend time in online games.


Although the film and television group continues to expand and is younger, it may not enter the game for the sake of IP. This makes this game, despite its strong IP, start with almost zero fan base, and the difficulty is extraordinary.

I have to say that Xianjian and Xuanyuan Sword, as the second of the three domestic stand-alone swords, have not actually found the right way to open in the era of online games, but the IP is loud enough.

Especially Xianjian, film and television are hot but not profitable, and they can't bring games to break the circle, forming two fan groups with low compatibility between games and film and television.

Taking advantage of the domestic stand-alone fever driven by the explosion of "Black Myth: Wukong", getting rid of it may be the best choice for Daewoo, who is unable to operate two series of games.


For CMGE, after the complete acquisition of IP, CMGE's Fairy Sword series games will no longer be limited to domestic distribution, but can be grandly launched globally.

Especially under the popularity of domestic stand-alone machines, wrapped in the feelings of the past, it is certain that it may become another 3A masterpiece, but it will most likely not be an online game.

However, CMGE's bet of hundreds of millions of funds is not on a stand-alone game but on an online game, which is a short-flat fast game that is much more efficient than a stand-alone game.

If you can really get back a large wave of funds, the next step may be: "Black Fairy Sword: Wonder Hero", which is unknown.

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