Comrades! Spring for developers is here

This is since Unity announced an increase in fees last December

It's been a year

In the face of countless developers under heavy criticism

September 12 of this year

Unity has officially announced the complete abolition of installation billing

In the future, the company will maintain a subscription basis

Even if there is a price change

It is also adjusted on the basis of the annual fee system

The rules are effective immediately

Translation: After intensive consultation with the community, customers, and partners, we have decided to immediately eliminate runtime fees for game customers. Non-gaming customers are not affected by this modification.

Judging from the official announcement, in order to save and re-cultivate trust with users, the Unity installation fee will return to the previous charging model:

The personal version of Unity is still free, and the turnover threshold has been increased from US$100,000 (700,000 RMB) to US$200,000 (1.41 million RMB); And after the release of Unity 6, it is up to the user to decide whether to keep Unity's opening logo or not!

Unity Pro subscription prices have increased by 8%, and the annual revenue threshold has been adjusted, so that users with more than $200,000 in annual revenue assets must update from the personal version to the Unity Pro version! For Unity Enterprise users, the subscription price has also increased by 25%, and users with annual revenue of more than $25 million must purchase Unity Enterprise Edition! For large customers, there will be special staff to discuss with them to meet the different needs of large customers!

Importantly, Unity says that the price increase will take effect from January 1 next year, and that future price adjustments will only be based on the annual price, and there will be no more installation fees!

In response to this official announcement, Unity's signal is very clear: large manufacturers charge more, small factories raise prices less, and encourage more self-employed developers to try Unity!

Back on September 12 last year, Unity was very tough, announcing that in the name of "runtime fees", game products that use the Unity engine will be charged according to the number of installs, with a maximum of $0.2 for a single download.

This news instantly "exploded" in the industry, and many well-known companies such as Saygames, Azur, Voodoo, Homa, Century Games, CrazyLabs, and other 16 game developers joined forces to boycott Unity!

Unable to withstand the massive condemnation of developers, in less than two weeks, Unity finally relented and updated the fee policy, and Unity CEO and President John Riccitiello resigned, which temporarily calmed the anger of developers!

However, the incident has hurt the relationship between developers and Unity, and many developers have turned around to find alternative engines, such as the GMKT Jam, a well-known game extreme development competition, which recently released a related data. According to their statistics, the proportion of Unity users has been stable before, and it has remained high for many years, but now the number of people using Unity has decreased significantly, and the proportion of using other engines has increased significantly!

In addition to that, judging from the stock price, the engine giant has been on a downward trend since the beginning of the year!

After a year, Unity finally gave in to the public and bowed its head! But can the lost trust be returned? Can the broken mirror be reunited! You'll have to do it and watch it! But now, as soon as this news came out, Unity's stock price also rose! Many people have also expressed their support for Unity's move!

In general, Unity's "operating fee" policy has come full circle for a year and has returned to the original point, and it is unknown whether Unity can achieve new performance growth after adjustment and regain trust with users~

Okay, that's the end of today's article, may I ask you, what do you think about Unity's "remedial" incident? Will it continue to support Unity's planned release of Unity 6 this fall? Let's discuss in the comment section!

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