miHoYo is currently only hibernation on the eve of the outbreak,

"Endless Winter" only acts as a hypnot.

In August, the top three mobile game publishers in China saw changes in revenue.

On September 18, Sensor Tower released data showing that in August 2024, a total of 34 Chinese manufacturers were shortlisted in the top 100 global mobile game publishers in terms of revenue, attracting a total of 2.09 billion US dollars, accounting for 37.3% of the global top 100 mobile game publishers' revenue in this period.

In terms of the company, the most obvious change is that Diandian Interactive under Century Huatong has surpassed miHoYo and entered the top three of Chinese manufacturers in terms of monthly revenue for the first time.

In addition, Lilith, who is also a Shanghainese game "Four Little Dragons", jumped to fifth with "Sword and Expedition: Departure", biting miHoYo.

After the total revenue exceeded US$1 billion (currently about 7.1 billion yuan), in August, the interactive apocalypse-themed survival strategy mobile game "Whiteout Survival" (Frost Apocalypse, Endless Winter) set a new monthly revenue record in both domestic and overseas markets, ranking first in the overseas mobile game revenue list in August.

This performance led to a 15% quarter-on-quarter increase in revenue for publisher DiandianInteractive and its first place among the top three mobile game publishers in China.

Compared with the peerless ride of "Endless Winter", miHoYo's performance of "Jeopardy Zero" is very average.

Its August turnover fell out of the top 10 Chinese manufacturers' overseas mobile game revenue.

It is worth mentioning that the performance of "Jeopardy Zero" was once beautiful.

According to SensorTower data, on iOS and Android platforms, the first month revenue of "Jeopardy Zero" was about 99.8 million US dollars (about 710 million yuan).

The Chinese market contributed $68.8 million, while the other $31 million came from other countries and regions, and the game has more than 50 million downloads worldwide in a short period of time.

At the same time, the controversy over Jeopardy Zero focuses on a single boring gameplay, niche art style, and a redundant development system.

As an action game, Jeopardy Zero was supposed to have combat gameplay as a product highlight.

However, in order to allow most players to adapt, the difficulty of the operation has been weakened, making the gameplay more boring, and the importance of values to combat outweighs the operation method.

In terms of art style, Jeopardy Zero uses a lot of retro design, and the graphics are relatively gray, which makes some players feel uncomfortable.

What are the merits of Diandian's overseas strategy?

What are the reasons for the low evaluation of miHoYo's new work "Jeopardy Zero"?

In this regard, Zhang Zitong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

miHoYo is currently only hibernation on the eve of the outbreak, and "Endless Winter" only plays a hypnotic role.

Diandian Interactive itself is one of the most brilliant domestic game manufacturers in the 2010s.

Its years of experience in game publishing in overseas markets make it easy for a game like Endless Winter, which has a strong proximity to overseas players in terms of subject matter, to open up the market.

In the domestic market, "Endless Winter", as a WeChat mini game, has performed extremely strongly in recent times.

Moreover, compared with other mini-games, which still stay in gunfights and match-3s, strategy games are still relatively new in mini-games, which also makes them easy to be noticed by users in the competition for buying volume.

"Jeopardy Zero" itself emphasizes the color of action, but the sense of impact in online games on action games cannot be compared with fighting games at all.

On the contrary, it is easy to become a "double dragon" experience in the era of red and white machines, as a trial and error for miHoYo to explore new areas.

At present, the "nondescript" nature of its actions has brought discomfort and boredom to domestic online game players who are not suitable for action games.

As a result, it is inevitable that the score and stickiness will be high and low, and if you continue to iterate and incubate user habits, you may be able to turn around.

But for miHoYo, driven by innovation, there is always a possibility of trial and error.

It's just that "Endless Winter" also gives some revelations that "Jeopardy Zero" does not have:

Don't blindly think about changing players, just because what you offer is the best; It is still necessary to suit the taste of players, so that everyone can gradually get used to and accept it.

Fighting is really good, start with a small game, don't make it a big production, let players play first.

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