In the past, most of the fans of Sword and Fairy were middle-aged,

Ye Qing won't pay anything back.

Do you remember Zhao Ling'er?

Yes, the ...... played by Liu Yifei

Now, the person who tells this story has completely changed.

The "Double Sword" IP that has affected several generations of gamers is about to change hands, and CMGE will take over the copyright of "The Legend of Sword and Fairy" outside Chinese mainland, which means that the company has completed the collection of the global copyright of the IP.

On the evening of the 11th, Daewoo Information confirmed the sale of the IP copyrights of "Xuanyuan Sword" and "The Legend of Sword and Fairy" (overseas).

According to the announcement, the global IP copyright of "Xuanyuan Sword" will be transferred to Huandong (Hong Kong) Technology Co., Ltd., with a transaction amount of 10.45 million US dollars; The overseas IP rights of "The Legend of Sword and Fairy" will be transferred to SuperNova Overseas Limited, a wholly-owned subsidiary of CMGE, for a total transaction price of more than NT$190 million.

Previously, the domestic IP copyright of "The Legend of Sword and Fairy" has been attributed to CMGE, and after the completion of this transaction, CMGE will own the complete copyright of "The Legend of Sword and Fairy".

CMGE has invested more than 800 million yuan (including shares) for this purpose.

Daewoo Information is the developer of the "Legend of Sword and Fairy" series of games.

And in the stand-alone era, "Xuanyuan Sword", which was launched in 1990, and "The Legend of Sword and Fairy", which was released in 1995, as Daewoo's "Double Sword" IP, have been a huge success and have been adapted into film and television dramas, and their influence continues to expand.

On May 14 this year, Daewoo Information announced that the company's board of directors had decided to sell the IP of "The Legend of Sword and Fairy" and "Xuanyuan Sword" held by it

As early as 1995, under the leadership of Yao Zhuangxian, the "father of Sword and Fairy", Daewoo Information launched a stand-alone RPG game with a martial arts theme, "The Legend of Sword and Fairy", which quickly achieved great success in the market.

In Taiwan, its sales exceeded 200,000, and in mainland China, the sales of genuine copies exceeded 300,000, and the amount of piracy spread could not be calculated.

"The Legend of Sword and Fairy" is therefore regarded as a milestone in the history of Chinese single-player games, and the follow-up works continue to follow.

Then, adapted by Tang Film and Television, the drama version of "The Legend of Sword and Fairy" starring Hu Ge and Liu Yifei became a classic of a generation of film and television dramas, and the value of Sword and Fairy IP was further amplified, almost becoming the most influential domestic game IP.

However, Daewoo Information, as the owner of the IP, has not been able to keep up with the pace of transformation of the Chinese game market to online games and mobile games, and the influence of its products in the market has been declining, and the business prospects are uncertain.

According to the Touchle report, Yao Zhuangxian lamented in 2016 that the development of "The Legend of Sword and Fairy Five Prequels" invested 10 million yuan, but in the end it was basically a draw; "The Legend of Sword and Fairy VI" invested 20 million yuan, but still lost a lot of money.

But Fairy Sword is indeed very profitable.

CMGE's financial report for the first half of 2024 pointed out that CMGE recorded IP licensing revenue of about 107 million yuan during the period, a year-on-year increase of 79%.

According to the financial report, this income mainly comes from the company's licensing and cooperation business of Xianjian IP.

For example, he teamed up with iQiyi to create the film and television drama "Sword and Fairy IV".

cooperated with Shandong Film and Television to adapt the film and television drama "Qi Jinchao" based on "Xianjian Six".

Co-produced with Tencent Film and Television "The Legend of Sword and Fairy I" and "The Legend of Sword and Fairy III" animation, as well as the Fairy series of blind boxes launched in cooperation with Bubble Mart.

More attention is the CMGE's "Sword and Fairy World", an open-world game, which is said to be in 4 tests on October 10 and is scheduled to be launched within the year.

Why is Daewoo unable to operate such a blockbuster domestic game IP with such a blockbuster domestic game IP in hand, and in the end can only continue to sell itself until it is completely out of it?

How does the complete acquisition of Xianjian IP help the development of CMGE?

Can Sword and Fairy IP's first open-world game "Sword and Fairy World" support a net worth of hundreds of millions?

In this regard, Times Financial Reporter Xie Silin, Daily Economic News Reporter Li Yutong and Shule had an exchange, this monkey thought:

To be able to sell at this price, Fairy Sword has to thank Wukong.

Fairy Sword and Xuanyuan Sword, as two of the three domestic stand-alone swords, have not found the right way to open in the era of online games, but the IP is loud enough.

Especially Xianjian, film and television are hot but not profitable, and they can't bring games to break the circle, forming two fan groups with low compatibility between games and film and television.

Taking advantage of the domestic stand-alone fever driven by the explosion of "Black Myth: Wukong", getting rid of it may be the best choice for Daewoo, who is unable to operate two series of games.

For CMGE, after the complete acquisition of IP, CMGE's Fairy Sword series games will no longer be limited to domestic distribution, but can be grandly launched globally.

Especially under the popularity of domestic stand-alone machines, wrapped in the feelings of the past, it is certain that it may become another 3A masterpiece, but it will most likely not be an online game.

In addition, it is difficult to say how open the "Sword and Fairy World" is in the open world experience.

At the same time, with "Genshin Impact" Zhuyu in front, how to find a unique positioning and a unique experience will determine the success or failure of "Sword and Fairy World".

After all, most of the former fairy sword fans are middle-aged, and they may pay for a single machine, but they don't have time to spend time in online games.

This makes this game, despite its strong IP, start with almost zero fan base, and the difficulty is extraordinary.

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