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This Monkey King is expected to dominate the world

Zhang Shule 2024/07/09 09:52

Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

Genshin Impact, Goku,

There is a black myth of dominating overseas

A monkey that is sparking a summer frenzy in China.

Zhang Shule, this Monkey King, is expected to be the world's leader

Recently, a triple-A game "Black Myth: Wukong" developed by the Chinese game company Game Science opened pre-order, and the collector's edition of the shopping platform was sold out at the speed of light, and it also topped the weekly sales list of the game platform last week, causing a new round of discussion on the Internet.

The game, called "Black Myth: Wukong", had about 700,000 pre-orders for the first round of pre-sales on June 8, and 450,000 people pre-ordered for the second round of pre-sales on June 17.

According to the sales data of Guoyou, as of June 11, the global sales of the game exceeded 500,000 copies, and the sales were judged to be more than 100 million yuan.

It is reported that in 2020, "Black Myth: Wukong" was born, and the promotional CG received more than 50 million views on the video platform.

After three years of polishing, "Black Myth: Wukong" has now undergone two offline trials.

Due to its excellent visual effects, innovative gameplay and profound cultural heritage, it has won praise from a large number of players at home and abroad, and won the Best Visual Effects Award at Gamescom 2023.

Players are turning their attention to Game Science, the company's "learning path".

Zhang Shule, this Monkey King, is expected to be the world's leader

In recent years, domestic games have become a major trend to "go overseas", in addition to the success of a series of domestic games such as "Black Myth: Wukong" and "Genshin Impact" in overseas markets, the world has seen the uniqueness of Chinese games.

At the same time, judging from the current reputation of "Black Myth: Wukong", traditional culture occupies a large part of it.

According to the cultural research report previously carried out by the Game Working Committee of the China Audio and Digital Association, 84% of Chinese game companies have borrowed traditional Chinese characters in the design of game characters, and 98% of enterprises have adopted traditional Chinese cultural elements in the game environment and object design.

Zhang Shule, this Monkey King, is expected to be the world's leader

How did Black Myth: Wukong perform in the pre-sale stage?

What makes the game so engaging?

How do you view the performance of domestic games in the international market in recent years?

Why do domestic games love traditional culture?

What are the positive effects of traditional culture on the development of the game industry?

In this regard, the Consumer Daily reporter Storm Mengchuan and Shule had an exchange, and the monkey thought:

"Black Myth: Wukong" pinned on the dream of tens of millions of Chinese players, the dream of a Monkey King who is proud of the world as a domestic game.

Zhang Shule, this Monkey King, is expected to be the world's leader

The game's pre-sale is currently in the normal range, and the million sales are just an explosion of years of anticipation.

Of course, it is foolish to think that without more than 5 million sets of sales, it will not be able to become the first domestic 3A masterpiece that deserves its name.

The reason why this game is pinned on high hopes lies in its own setting, namely:

"Black Myth: Wukong" is essentially a battle of domestic games that does not seek to make money, but only seeks quality.

The game circle and players have a strong sense of feelings, and it is a stand-alone game, which represents the hope of revival of domestic stand-alone games after 20 years of decline, which makes many hardcore players willing to pay for supporting high-quality products.

Expanding to the perspective of domestic games going overseas, "Black Myth: Wukong" may be difficult to represent domestic games, after all, the story of Monkey King is still relatively unfamiliar to overseas players.

However, I have to say that since 2020, domestic games represented by "Genshin Impact" have performed really well overseas.

It must be recognized that the success of games such as Genshin Impact is the end of handheld games in foreign countries, and domestic games break into the blank of foreign countries with the category of mobile games, and successfully form a subversive innovation in technology and gameplay in vertical categories with the two-dimensional + open-world play.

However, with the development of mobile games by major foreign manufacturers, this bonus period has thinned.

As for traditional culture, this is the strongest wishful golden hoop stick for follow-up domestic games to compete in the world.

Zhang Shule, this Monkey King, is expected to be the world's leader

Journey to the West and the Three Kingdoms have raised half of China's game industry, which has become a reality and a joke.

Domestic games love traditional culture, and in a certain sense, they also use feelings + tradition to form a kind of moat, or in some self-developed games that imitate foreign games, such as Glory of Kings, a large number of traditional cultures are added to form the same but different unique meanings.

Traditional culture, for the game industry, can be a moat and a unique element to participate in global competition.

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