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The number of H1 version numbers increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Game Spinning Top 2024/07/04 17:35

It's time for the review again!

A while ago, with the issuance of 104 game editions by the National Press and Publication Administration, the number of game editions in the first half of 2024 was fixed at 689, an increase of 25.8% over the same period last year (548). In the future, if the game version continues to be issued steadily, the number of version numbers this year will probably exceed that of last year, reaching thousands.

In addition, the games that obtained the version number last year and announced the finalization, such as Tencent's "Taris World", NetEase's "Yanyun Sixteen Voices", miHoYo's "Jeopardy Zero", game science "Black Myth: Wukong", etc., there is a high probability that there will be no shortage of new games in the game market this year, and even the competition will intensify due to the oversaturation of the stock of new games.

Of course, compared with the competition of existing new games, behind the continuous and stable issuance of version numbers, the speed and rhythm of the version number, the distribution of imported version numbers, the number of version numbers of head manufacturers, and the launch of games after obtaining the version number may be more issues that we need to pay more attention to.

Overview of edition numbers: The total amount is the highest in the past five years, and the number of imported editions has increased steadily

According to Gyrojun statistics, in the first half of 2024, there will be a total of 278 operating units and 689 games that have obtained version numbers, of which 628 are domestic online games and 61 are imported online games. In terms of quantity, compared with the same period in the past, the number of game versions in the first half of this year was the highest in the past five years. Judging from the approval situation, in the first half of this year, the version number was issued every month, with an average of 115 monthly reviews, exceeding 85 in the same period last year, and the overall distribution tended to be stable.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

In addition to the stable play of domestic games, the number of imported game versions has also broken through. From 2020 to 2023, the number of imported game versions will be 97, 76, 44, and 98, respectively. In the first half of this year, the number of imported editions has reached 61, and compared with the rhythm of 2 or 3 batches in the past year, 3 batches of imported editions have been issued in the first half of this year, with an average of two months. If this law continues, there is a certain probability that the number of imported game versions this year will exceed that of last year.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

It should be noted that a large number of overseas popular games have been introduced this year, including Pokémon Let's Go! Eevee", "Mega Man 11", "Perverse Million King Arthur: The Ring", "King Capital Genesis", "Valorant: Operation Source Energy", "Hatsune Miku: Colorful Stage", etc., the introduction of these high-quality overseas new tours will also intensify the competition to a certain extent.

From the perspective of terminal classification, 689 version numbers plus 44 double-ended 3 three-end total 737 version numbers, 656 are mobile, 62 are client, 2 are web, and 17 are host. Mobile is still the center of gravity for the distribution of game versions, accounting for as much as 9 percent. Client-side games accounted for about 8.4%, while web games and console games accounted for a relatively low percentage, accounting for less than 2% in total.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

It should be noted that "one version corresponds to multiple platform versions of the same game", that is, the number of multi-terminal versions continues to rise. In the first half of last year, 31 games applied for multi-terminal versions, while this year there are 46 games, including Tencent's "Rock Kingdom: World", Paperfold "Infinite Warmth", XD "Ether Restart Day", Youzu "My Three-Body Problem: 2277", etc. It can be seen that multi-terminal integration has become an industry trend, and in the case of a limited total number of editions, multi-terminal can bring more new increments to enterprises or platforms.

Big factory reserves: Tencent, NetEase "ammunition enough", Zen game, Thunder into "big winners"

In the first half of this year, Tencent, Zen You, and Thunder were all "big winners" in the version number. First of all, let's look at Tencent, in the first half of this year, Tencent directly or indirectly held 8 game versions, including the online "Dungeons and Warriors: Origins" and the unlaunched "Rock Kingdom: World", "Bloody American Professional Basketball", "Taiko Drum Master" and the agent "Black Desert".

From the perspective of terminals, most of the version numbers obtained by Tencent in the first half of this year are client and console games, and there are relatively few mobile games. However, if you add the products that have been released last year but have not yet been released, such as "Counter War: Future", "One Piece: Ambition", "Manor Combination", etc., Tencent still has a relatively abundant game reserve in the past two years.

From the perspective of product lines, "Dungeons & Warriors: Origins", which has been launched in the version number obtained by Tencent this year, is currently firmly in the TOP3 of the iOS best-selling list. Some institutions predict that the game's turnover in the first month will reach more than 5 billion yuan, which will bring a very big boost to Tencent's next performance.

Tencent's games that have not yet been launched, such as "Bloody American Professional Basketball", "Last Knife", "Counter War: Future", and "Manor Hehe", have scored more than 8 points on third-party player platforms such as Haoyou Kuaibang. In addition, although the two games "Assassin's Creed: Heroes" and "One Piece: Ambition" do not reveal much information, they are both overseas big IP works and have a certain fan base, so they are also quite expected by the market.

It should be noted that Tencent also introduced a big IP game "Rock Kingdom: World" in the first half of the year, which was developed by Tencent Rubik's Cube Studio Group and is an open-world pet hunting game. It is reported that before "Phantom Beast Palu" was launched, "Rock Kingdom: World" had already bet on the direction of an open-world pet game. This time, after "Rock Kingdom: World" received the version number, the Rubik's Cube studio announced the start of the first test, but considering the development progress, this game may not be available to players until 2025.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

NetEase has not obtained a lot of editions this year, only 3. Among them, "Octopath Traveler: Overlord of the Continent" has been launched, "Operation Apocalypse" and "Broken Lands" have not been launched, and these two are both mobile and client versions. In addition to the new games that were not launched last year, NetEase also has 8 new games in reserve.

Among them, the multiplayer online open-world survival game "Seven Days World" is scheduled for July 10; The domestic multi-platform martial arts open-world action RPG game "Sixteen Voices of Yanyun" is expected to be in public beta on July 26; "Mission Zero" also has a high probability of being launched this year, and "Poetry of the Four Directions" has not officially revealed any news.

miHoYo did not get a new version number in the first half of this year, and the two games that got the version number last year, "Honkai: Star Dome Railway", were at the peak when they were launched, and they still contribute super high returns to miHoYo. Another game, Jeopardy Zero, has completed testing and is scheduled for July 4. Under the paving of the games "Genshin Impact" and "Honkai: Star Dome Railway", the market has high expectations for "Jeopardy Zero". At present, the number of reservations on the official website of the game has exceeded 40 million, and the score of Haoyou Kuaibang players is 9.7 points.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Under the giants, many operating units such as Zenyou Technology, Thunder Information, Guangyao Dadi Technology, Sinos Technology, Laiwan Technology, and Oriental Pearl have obtained multiple game version numbers. Zenyou Technology has won 6 game versions such as "Ace Car God", "Graffiti King" and "Stickman Ranger", most of which are casual puzzle games.

Thunder Information has also obtained 6 game editions such as "Ask Sword Immortality", "Fighting Two Cities: Reconstruction", "Royal Capital Creation Record" and "Era Mutation", and most of them are medium to heavy mobile versionsAmong them, "Anno Mutation" is an action-adventure console game produced by Chinese independent game studio Thinking Stars, and "Genesis of the Royal Capital" is an imported game that is expected to be launched in the second half of this year. Although there are many versions obtained by Sinos Technology and Sea Water Network, they are all biased towards leisure puzzles, and Amusement Interactive has obtained 5 game version numbers, including "Railway: Planning Rising Star", "Workplace Floating Life", "Deep Dark Forest", etc.

More than 30 high-rated and popular mobile games have entered the market, and the new games of Lingxi, Paperfold, and Heartbeat are "fierce"

In addition to these "big edition numbers", there are also many well-known products that have obtained the edition number in the first half of this year.

According to the game Gyro, 557 of the 656 mobile games that have been granted version numbers have not been disclosed to the public because they have not yet reached the game launch time. As a result, only 20 of the 99 games for which information is available have been released. Compared with the same period last year, in the first half of this year, there were very few successful breakthroughs for products that obtained version numbers and launched online.

[Note: Since some casual puzzle games focus on domestic Android and mini game channels, and the data of these two channels are difficult to count, the channels for client and console games are also quite diverse.] We only have a rough count of the 656 games in the Mobile category that have been released on the App Store. Among them, the statistics of the results of the games that have been launched are mainly based on the data of the iOS side, and the scores of the games that have not been launched are mainly based on the scores of TapTap and Haoyou Kuaibang, which are highly recognized by players. 】

In addition to the above-mentioned "Dungeons and Warriors: Origins", only NetEase's "Octopath Traveler: Overlord of the Continent", Bilibili's "Wuhua Mixin", and Diandian Interactive's "Endless Winter" have good records. Among them, Diandian Interactive's "Endless Winter" is a strategy and placement combination of ice and snow apocalyptic survival game, the game was launched on April 2 WeChat mini game, and it only took 29 days to successfully surpass the "Seeking the Way" that dominated the list for several months, and ranked first on the best-selling WeChat mini game list.

On June 1, "Endless Winter" launched the APP version, and it rushed to the top 10 of the iOS best-selling list in 5 days, according to data from DataEye Research Institute, the monthly turnover of the "Endless Winter" mini game began in June or was about 300 million yuan. The total number of mini games and apps (including Android calculated by iOS and Android 1:2) is also 500 million to 600 million yuan per month, and the performance is quite impressive.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

At present, there are still a few games that have just been launched after getting the version number, and there are many more games that are still in the testing and tuning stage when they get the version number. Therefore, Game Gyro sorted out 80 new games that obtained version numbers in the first half of the year, can query game information and are in the pre-order state, of which 27 have more than 50,000 pre-orders on the TapTap platform, with a score of more than 8 points. These products may set off a competitive frenzy in the game market in the next three years.

The most popular games in this list are:

The top scorers are:

In addition, Lingxi Mutual Entertainment "Like a Kite" has also recently obtained a version number and caused a lot of heated discussions. The game has been pre-ordered by more than one million people on TapTap and has a rating of 6.6. For this game, there is a view in the industry that it will bring new changes to domestic women, especially focusing on the otome mobile game market segment. Last year, the game was launched in Hong Kong, Macao and Taiwan, China, and quickly topped the iOS download list with the Three Kingdoms theme B game + high-quality live 2D presentation.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Youzu's "My Three-Body Problem: 2277" got the version number in January, which is the first "Three-Body Problem" IP genuine authorized game in China, the game creates a unique "retro-futuristic sci-fi" style, and at the same time is based on "Three-Body Problem", continuing the unique worldview background of the original work.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Game Science's "Black Myth: Wukong" got the version number in February, and it is expected to be officially released on August 20 this year. Kuaishou Games' brand "The Master of Mystery" in the universe got the version number in March, which is an RPG game developed by Unreal Engine 5, with a full-way sequence of God's paths, and there are 22 God's paths in the original setting, with a total of 220 classes.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Zulong Entertainment's "Dragons: Kassel's Gate" and "Treading the Wind" obtained version numbers in April and May respectively. Among them, "Dragons: Kassel's Gate" is a strategy card game adapted from the famous novel "Dragons", with the strong fan appeal of the Dragons IP and the good test results of the product, the game has received a lot of praise before it is launched. At present, the game has more than 100,000 pre-orders on TapTap, and maintains a high rating of about 8.7 on TapTap and Haoyou Kuaibang.

Game Gyro, H1 version number increased by 25%: Tencent Thunder "ammunition enough", Lingxi paper "firepower"

Of course, Xishanju's "Limit Relief Machine", "Realm Knife Sound" by Chaoxi Lightyear, "Perfect New World" by Perfect World, and "Ether Restart Day" by Perfect World all got the version number in the first half of the year, and they are also expected to shine in this year's game market.


Nowadays, the distribution of edition licenses in the game industry has become normalized, and the number has been steadily increasing. In this case, the competition of game manufacturers will enter the stage of hard power competition, so it is difficult to predict who will be able to stand out in the white-hot market. However, in the past six months, we have found that mature tracks such as SLG, simulation management, two-dimensional cards, etc., have first-tier manufacturers' blockbuster products launched in the second half of the year, and small and medium-sized manufacturers still need to find more opportunities from subdivided categories or light game tracks.

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